ROI
Articles Tagged ROI:
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Content Marketing
The Secret Sauce to YouTube Success: How to Skyrocket Your Likes and Views
With over 2 billion logged-in users monthly, YouTube is a powerful channel for brands, marketers, and influencers to showcase content and tap into an extensive audience base. It’s been an invaluable tool for businesses to achieve their goals and influencers – YouTubers – to reach their dreams. If you want to maximize your success on YouTube, understanding views and likes is…
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Customer Data Platforms
RudderStack: Ship High-ROI Data Projects with Ease With This Warehouse Native CDP
Handling customer data effectively has never been more crucial—or more challenging. Companies are often faced with the complex task of collecting, unifying, and activating customer data while maintaining regulatory compliance and data quality. Delays in shipping data projects can lead to missed opportunities, but with the right platform, your team can overcome these challenges and drive impactful results faster. Rudderstack…
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Paid and Organic Search Marketing
Search Engine Optimization is Not a Project
Search engine optimization (SEO) is not just about keyword research, publishing content, and monitoring your search traffic. Many businesses believe that by identifying high-volume keywords and creating content around them, they’ll naturally rank higher and get more traffic. SEO is much more dynamic and complex. It’s more about delivering an excellent user experience (UX), ensuring your website loads fast, is…
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Advertising Technology
Unlocking a Competitive Advantage for AdTech Companies with Technology
In today’s rapidly evolving digital landscape, AdTech companies face fierce competition to capture consumers’ attention. Leveraging innovative technology can be the key to staying ahead, improving efficiency, and driving personalized consumer experiences. Adtech refers to the software, tools, and platforms companies use to manage, deliver, and optimize their digital advertising efforts. It encompasses everything from data management platforms (DMPs), demand-side…
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Analytics & Testing
App: How to Run an A/B Test on Your Landing Page (Sample Size and Winner Calculators)
A/B testing, also known as split testing, is a powerful method used by businesses to compare two versions of a digital element to determine which one performs better. This can include any interactive touchpoint where users engage with a product or service, such as web pages, mobile app screens, email campaigns, digital advertisements, user interface components, or specific software application…
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Paid and Organic Search Marketing
Google Search Console: The Complete Guide and Your Prioritized Checklist for SEO Success in 2024
If you’ve been a reader for any length of time, you know how much I enjoy the challenges of SEO and the plethora of SEO tools available. As I worked with clients over the years, my organic search platform budget was extensive, and I believe the ROI was there. When I decided to focus beyond SEO and work as a CMO for…
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Analytics & Testing
5 Key Steps to Mastering Cross-Channel Attribution
Have you ever felt like you’re juggling too many balls trying to figure out which marketing tactic actually convinced your customer to click buy? Welcome to the club! In the ever-evolving maze of digital marketing, pinpointing each channel’s exact impact on drawing customers in can be like finding a needle in a haystack. This is where cross-channel attribution steps in,…
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Content Marketing
10 Keys To An Effective Guest Blogging Strategy in 2024
Guest blogging has been a pivotal strategy in digital marketing for years, evolving significantly since its inception. Despite changes in search engine algorithms and shifting digital landscapes, guest blogging remains a powerful tool for building brand awareness, establishing authority, and improving search engine visibility when done correctly. The benefits include: Increased Brand Visibility: Publishing content on reputable sites exposes your…
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Analytics & Testing
Swaarm: Your Single Source of Performance Marketing Truth
Digital marketers face unprecedented challenges in managing, measuring, and optimizing their campaigns. The sheer volume of data and the complexity of multi-channel marketing can overwhelm even the most seasoned professionals. But what if there was a way to simplify these processes, boost efficiency, and drive better results? Swaarm Swaarm is a performance marketing platform that’s transforming its clients’ ability to…
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Social Media & Influencer Marketing
How Tracking Social Media Performance Can Solidify Your Brand’s Online Presence
The world practically lives online now, with more than 5 billion active users on various social media channels. That’s where businesses also find their consumers, both existing and potential. This obviously gets them flocking to the likes of FaceBook, Instagram, X, et al. What this means for your brand is that there’s stiff competition from all other brands vying for…
