Sales
Articles Tagged sales:
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Email Marketing & Automation
The Ecosystem of Lifecycle Marketing: A Detailed Analysis
Lead generation and conversion have become paramount in today’s fast-paced, hyper-competitive business landscape. Customer loyalties are increasingly fleeting, making it crucial for businesses to understand the intricacies of the lifecycle marketing ecosystem. This article delves into the key insights provided by the infographic to shed light on this vital aspect of sales and marketing. Lead Generation and Conversion Generating and…
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E-commerce and Retail
Window Wars… Location, Location, Location
Location plays a crucial role in the success of retail businesses. Factors like foot traffic, visibility, accessibility, and demographics can greatly influence a store’s performance. Here are some key points and statistics on the impact of location and the role of windows and showcasing in retail: Foot traffic: Stores in high-traffic areas, such as busy streets, shopping centers, or tourist…
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Marketing Books
Gapingvoid: The Long Tail? Or The Short Tail and the Pile of Bodies…
My friend and colleague Hugh MacLeod has emerged as a true innovator, transforming simple business cards into canvases that convey powerful business and cultural insights. His venture, gapingvoid, bridges art with corporate strategy, offering a fresh perspective on workplace motivation, leadership, and change. Hugh’s art, characterized by its humor and sharp critique of corporate life, has a unique way of…