Search Engine Optimization

Articles Tagged search engine optimization:

  • Paid and Organic Search MarketingWeb Crawler for SEO: Screaming Frog SEO Spider

    Five Critical SEO Issues Discovered with Screaming Frog

    Have you ever crawled your own site? It’s a great strategy to fix some rather blatant issues with your site that you may not have noticed. Good friends at Site Strategics told us about Screaming Frog’s SEO Spider. It’s a simple crawler that’s free with a limitation of 500 internal pages… enough for most websites. If you need more, purchase…

  • Paid and Organic Search Marketingcontent strategy

    How to Integrate Your Content Strategy & Social Media Campaigns

    The Age of Content Strategy It’s the age of “content strategy” and “content marketing.” Wherever you turn, more and more often, that’s something you’ll hear. In truth, content has been a core part of online marketing ever since the earliest days of search engine optimization. With recent Google algorithm updates, however, such as Panda and Penguin, a solid content strategy…

  • Content Marketingdangers of seo

    The Dangers of SEO and How to Implement a Flawless Strategy

    Yesterday we had a great regional conference organized by Revenue North. The topics ranged across business, technology and marketing and I opened the day with a discussion of the dangers of SEO. So much has changed in the search engine optimization industry. One of my attendees even joked with me that I had conflicting advice just a couple years ago.…

  • Marketing & Sales Videosstart

    Video: Search Engine Optimization for Startups

    You finally got your startup off the ground but no one can find you in any search results. Since we work with a lot of startups, this is a huge issue… the clock is ticking and you need to get revenue. Getting found in search is much more economical than hiring an outbound team. However, Google isn’t too kind to…

  • Paid and Organic Search MarketingCanonical tags versus hreflang tags for internationalization

    Cross-Domain Canonicals are NOT for Internationalization (Use hreflang)

    A cross-domain canonical tag is a specific application of the rel="canonical" link element used in SEO, but it extends across different domains. This tag is crucial when managing identical or highly similar content across multiple websites. When to Use a Cross-Domain Canonical Tag: Managing Duplicate Content Across Different Domains: If you have the same content published on multiple websites (different…

  • Analytics & Testingchecklist

    My Online Marketing Checklist in Prioritized Order

    There’s a ton of things that need accomplished to fully leverage an online marketing strategy, but I’m often amazed at the priority that companies place each item on the checklist. As we take on new clients, we’re looking to ensure the strategies with the most impact are accomplished first… especially if they’re easy. Hint: content marketing and social media marketing…

  • Analytics & Testinggoogle adwords ad impressions

    Google Facts – Organic and Paid Search

    Whether you appreciate them or not, Google owns the playground that marketers must be working in. Whether it’s paid advertising with Google or organic placement in the search engine, you might be underestimating the reach of Google. This infographic from Wordstream puts it all into perspective. From Wordstream’s Google Facts Infographic: Our research for the infographic included over 2,600 AdWords…

  • Marketing Infographicssearch spam

    What is Search Engine Spam?

    We’ve been on a pretty big kick lately warning you about search engine optimization techniques that are going to get you in trouble. Even if your site isn’t suffering today, Google continues to modify it’s algorithms and test new ones that will catch you tomorrow. Don’t be tempted to spam the search engines… it will catch up with you. This…

  • Marketing Infographicstesting negative seo

    Negative SEO Works!

    Over a year ago, I wrote about the SEA industry… Search Engine Assassination. It didn’t really have a term associated with it until the most recent algorithm updates. It’s now known as Negative SEO… and Google may be in big trouble because it actually works. The folks at Tasty Placement ran a test where they purchased a bunch of poor…

  • Paid and Organic Search Marketingseo industry gravestone

    Google is Burying the SEO Industry

    I wrote the post, SEO is Dead, back in April. I still stand by that post… in fact, now more than ever. The purpose of the post wasn’t to attack search engine optimization as a viable online marketing strategy, the purpose was to drive marketers to move their focus away from the popular tactics associated with search engine optimization and…

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