Search Engine Optimization
Articles Tagged search engine optimization:
-
Marketing & Sales Videos
Video: Search Engine Optimization for Startups
You finally got your startup off the ground but no one can find you in any search results. Since we work with a lot of startups, this is a huge issue… the clock is ticking and you need to get revenue. Getting found in search is much more economical than hiring an outbound team. However, Google isn’t too kind to…
-
Analytics & Testing
Google Facts – Organic and Paid Search
Whether you appreciate them or not, Google owns the playground that marketers must be working in. Whether it’s paid advertising with Google or organic placement in the search engine, you might be underestimating the reach of Google. This infographic from Wordstream puts it all into perspective. From Wordstream’s Google Facts Infographic: Our research for the infographic included over 2,600 AdWords…
-
Marketing Infographics
What is Search Engine Spam?
We’ve been on a pretty big kick lately warning you about search engine optimization techniques that are going to get you in trouble. Even if your site isn’t suffering today, Google continues to modify it’s algorithms and test new ones that will catch you tomorrow. Don’t be tempted to spam the search engines… it will catch up with you. This…
-
Marketing Infographics
Negative SEO Works!
Over a year ago, I wrote about the SEA industry… Search Engine Assassination. It didn’t really have a term associated with it until the most recent algorithm updates. It’s now known as Negative SEO… and Google may be in big trouble because it actually works. The folks at Tasty Placement ran a test where they purchased a bunch of poor…
-
Marketing Infographics
Video: Local Search Strategies are Key for Large Brands
A recent post we did on 6 Keyword Misconceptions spoke to the misconception that national or international businesses should avoid local search. It’s not only a misconception, it’s a huge mistake. Developing an SEO strategy that ranks you regionally can be less competitive, require less resources, and increase your overall returns. And it doesn’t discount you ranking on non-geographic keywords…
-
Paid and Organic Search Marketing
How to Find an SEO Cheat
Search engine optimization is a double-edged sword. While Google provides guidelines to webmasters to optimize their sites and utilize keywords effectively to get found and indexed properly, some SEO folks know that exploiting those algorithms can shoot them directly to the top. SEO employees are under a lot of pressure to keep their companies ranking well, SEO consultants are under…