Search Engine Optimization
Articles Tagged search engine optimization:
- Content Marketing
How to Optimize Your Title Tags (With Examples)
Did you know that your page can have multiple titles depending on where you want them displayed? It’s true… here are four different titles that you can have for a single page in your content management system. Title Tag – the HTML that is displayed in your browser tab and is indexed and displayed in search results.Page Title – the…
- Content Marketing
6 Game-Changing SEO Tips: How These Businesses Grew Organic Traffic to 20,000+ Monthly Visitors
In the world of search engine optimization (SEO), only those who have actually succeeded can shed light on what it actually takes to grow your website to tens of thousands of visitors per month. This proof of concept is the most powerful evidence of a brand’s ability to apply effective strategies and produce extraordinary content that will rank. With so…
- Paid and Organic Search Marketing
3 Ways Organic Marketing Can Help You Make The Most Out Of Your Budget In 2022
Marketing budgets plummeted to a record low of 6% of company revenue in 2021, down from 11% in 2020. Gartner, The Annual CMO Spend Survey 2021 With expectations as high as ever, now is the time for marketers to optimize spending and stretch their dollars. As companies allocate fewer resources to marketing—but still demand a high return on ROI—it doesn’t…
- Content Marketing
Owning Your Domain!
Companies often write content on other domains due to the popularity and reach of these external publications or social media platforms. This strategy can significantly enhance a brand’s visibility, tapping into the established audience of these platforms. And, of course, it can also considerably improve the other domain’s visibility and drive rank and authority to their brand. An example I…
- E-commerce and Retail
Prestashop: How to Optimize Your Online Store for Increased SEO and Conversions
PrestaShop is a powerful open-source e-commerce platform that powers approximately 250,000 online stores worldwide. What sets PrestaShop apart is its robust customization capabilities, extensive module marketplace, and commitment to providing merchants complete control over their data, code, and costs as they scale. Search engine optimization (SEO) is not just another marketing channel—it’s a critical lifeline for e-commerce success. With 36%…
- Content Marketing
10 Things Your Agency Missed That Continue to Hurt Your Business
Yesterday, I had the pleasure of doing a workshop with the regional National Speakers Association, led by Karl Ahlrichs. For public speakers, it’s critical to have an excellent web presence, and most attendees were surprised to find huge gaps in their strategy. Most of this is because the industry has changed considerably… and most agencies haven’t kept up. If you…
- Paid and Organic Search Marketing
Moz Pro: Making The Most Out of SEO
Search Engine Optimization (SEO) is a complicated and ever-evolving field. Factors such as Google’s changing algorithms, new trends, and, most recently, the pandemic’s impact on how people search for products and services make nailing down one SEO strategy difficult. Businesses have had to increase their web presence significantly to stand out from the competition and the flooded field is a…
- Paid and Organic Search Marketing
How to Monitor Your Organic Search (SEO) Performance
Having worked to improve the organic performance of every type of site – from mega sites with millions of pages, to e-commerce sites, to small and local businesses, there’s a process that I take that helps me to monitor and report my clients’ performance. Amongst digital marketing firms, I don’t believe my approach is unique… but it is much more…
- Paid and Organic Search Marketing
How To Perform Competitor Analysis for Identifying Link Building Prospects
How do you find new backlink prospects? Some prefer to search for websites on a similar topic. Some look for business directories and web 2.0 platforms. And some just buy backlinks in bulk and hope for the best. But there is one method to rule them all and it’s competitor research. Websites linking to your competitors are likely to be…
- Marketing Infographics
Why Are Infographics So Popular? Hint: Content, Search, Social, and Conversions!
Many of you visit our blog because of my consistent effort to share marketing infographics. There are several reasons why infographics work so well for businesses’ digital marketing strategies: Visual: Half of our brains are devoted to vision, and 90% of the information we retain is visual. Illustrations, graphs, and photos are all critical mediums for communicating with your buyer.…
