Search Engine Optimization
Articles Tagged search engine optimization:
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Paid and Organic Search Marketing
How to Monitor Your Organic Search (SEO) Performance
Having worked to improve the organic performance of every type of site – from mega sites with millions of pages, to e-commerce sites, to small and local businesses, there’s a process that I take that helps me to monitor and report my clients’ performance. Amongst digital marketing firms, I don’t believe my approach is unique… but it is much more…
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Paid and Organic Search Marketing
How To Perform Competitor Analysis for Identifying Link Building Prospects
How do you find new backlink prospects? Some prefer to search for websites on a similar topic. Some look for business directories and web 2.0 platforms. And some just buy backlinks in bulk and hope for the best. But there is one method to rule them all and it’s competitor research. Websites linking to your competitors are likely to be…
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Marketing Infographics
Why Are Infographics So Popular? Hint: Content, Search, Social, and Conversions!
Many of you visit our blog because of my consistent effort to share marketing infographics. There are several reasons why infographics work so well for businesses’ digital marketing strategies: Visual: Half of our brains are devoted to vision, and 90% of the information we retain is visual. Illustrations, graphs, and photos are all critical mediums for communicating with your buyer.…
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Content Marketing
SEO Myth: Should You Ever Update A Page That’s Highly Ranked?
A colleague of mine contacted me who was deploying a new site for their client and asked my advice. He stated that an SEO consultant that was working with the company advised them to ensure that the pages that they were ranking for not be changed otherwise they might lose their ranking. This is nonsense. For the last decade I’ve…