Seo
Delve into our comprehensive library of SEO articles, written by industry experts and designed to equip you with the knowledge and strategies needed to boost your website’s search engine visibility. From technical SEO tips to content optimization guides, we have everything you need to succeed in the ever-evolving world of search.
Articles Tagged seo:
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Paid and Organic Search Marketing
Why Product-Led SEO Is So Valuable for Business Growth
Creative use of search engine optimization (SEO) is necessary for business success. That’s not debatable in 2023. What is up for discussion is the methodology brands use to maximize the results of their SEO efforts fully. For the better part of two decades, marketers have preferred to let keywords guide content, drive traffic, and capture leads from organic search. That…
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Sales and Marketing Training
Lead Generation: Best Practices, Processes, and Technologies
Lead generation is the process of attracting and converting prospects into individuals or organizations that have expressed interest in your company’s product or service. It often involves collecting potential customer information, such as name, contact details, or other relevant data. These leads are then nurtured through marketing and sales efforts with the goal of converting them into paying customers. Lead…
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Sales and Marketing Training
What Is A Digital Marketing Strategy?
A digital marketing strategy is a comprehensive plan to achieve specific marketing goals and objectives using various online channels, mediums, and technologies. It involves identifying target audiences, setting marketing objectives, and leveraging digital platforms and tools to engage, convert, upsell, and retain customers. A well-designed digital marketing strategy can help businesses build brand awareness, generate leads, increase sales, and improve…
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E-commerce and Retail
LangShop: Unlock New Markets With AI-Driven Translation Of Your Shopify Store
In today’s globalized world, the internet bridges gaps and transcends borders, making it easier than ever for businesses to reach potential customers all around the globe. As a result, e-commerce stores aren’t just serving local customers anymore; they’re catering to a worldwide audience. But to truly connect with this diverse demographic, businesses need to communicate effectively in the language their…
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Artificial Intelligence
11 Ways Artificial Intelligence Is Transforming Fashion E-commerce
Over the last couple of years, we’ve been working with several fashion e-commerce clients to help them digitally transform. One area that we’ve been researching and exploring is how artificial intelligence (AI) can be deployed as a tool to help them with internal automation as well as to transform customer experiences. There are simple things we’re doing today from a…
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Artificial Intelligence
Play.ht: Enable Audio AI-Powered Playback Of Your Content With Realistic Voices So Visitors Can Listen
One feature that I wanted to implement for some time on Martech Zone was the ability to listen to the content rather than read it. I find that people are often multi-tasking and may have multiple windows open… working on one thing while listening to a podcast simultaneously. I found a seamless solution that incorporates a beautiful player… Play.ht. If…
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Advertising Technology
Learning Pay-Per-Click Advertising: Topics, Resources, and Certifications
A friend of mine hired a pay-per-click (PPC) firm and invested quite a sum of money over several months, only to have almost no conversions and very few sign-ups on his site. As each month went by and his team pushed for answers, eventually the firm informed him that they were backing out of the engagement. The money he invested…
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Paid and Organic Search Marketing
LowFruits: Research And Find Low-Competition, Easy-To-Rank Keywords For Organic Search
Keywords are words or phrases that people use to search for information on search engines like Google. In SEO, keywords are important because they help search engines understand the content on a webpage and match it to a user’s search query. By optimizing a webpage for certain keywords, it can rank higher in search engine results pages (SERPs), which can…
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Public Relations
Media Relations Platforms To Find And Pitch Journalists and Influencers
When we’re working with companies to assist in increasing their visibility online for building awareness and acquiring new customers, there are three general strategies that we recommend: Public Relations – pitching media outlets that already have a relationship with your target audience, whether it’s a traditional journalist and media outlet, or a publication (like Martech Zone) with an influencer operating…
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Artificial Intelligence
Equally AI: ChatGPT Is A Game Changer for Web Accessibility in 2023
Web accessibility refers to the design and development of websites, applications, and digital content in a way that ensures they are usable by individuals with various abilities and disabilities. The goal is to provide equal access and opportunity to everyone, regardless of their physical, cognitive, or sensory limitations. ChatGPT The future of web accessibility is here, and it’s all thanks…
