Martech Zone articles tagged spam:

  • Email Marketing & AutomationReasons Why People Unsubscribe and How To Fix it

    10 Reasons Subscribers Unsubscribe From Your Email… and How To Fix It

    Email marketing remains a cornerstone of digital marketing strategy, offering unparalleled reach and potential for personalization. However, maintaining and nurturing an engaged subscriber list can be challenging. The infographic we’re exploring serves as a vital checkpoint for marketers, outlining the top ten pitfalls that can lead to subscribers hitting the unsubscribe button. Each reason is a cautionary tale and a…

  • Martech Zone AppsWhat is an SPF Record? How Sender Policy Framework Stops Phishing

    App: How To Build Your SPF Record

    The details and explanation of how an SPF record works are detailed below the SPF Record builder. SPF Record Builder Here’s a form that you can use to build your own TXT record to add to your domain or subdomain that you’re sending emails from. SPF Record Builder NOTE: We do not store entries submitted from this form; however, values…

  • Martech Zone AppsHow to Query DNS using dig from Terminal or the Command Line

    How To Query DNS From Terminal or a Command-Line

    Understanding how to query DNS is essential, whether you’re troubleshooting email delivery issues, configuring network settings, or simply exploring the DNS infrastructure. In this article, we will delve into the various types of DNS records and provide step-by-step instructions on using the dig command in Linux, Windows, or MacOS to query Google’s DNS server. Introduction to DNS DNS is the…

  • Content MarketingExpressionEngine Open Source CMS

    ExpressionEngine: A Flexible, Developer-Friendly, and Well-Structured Open Source CMS

    The choice of a content management system (CMS) depends on individual needs and project objectives. ExpressionEngine targets users who demand advanced customization, structured content, security, and scalability. This open source platform stands out as a preferred content management system for many individuals and businesses for a variety of reasons, each contributing to its distinct appeal: Flexibility and Customization: ExpressionEngine’s hallmark…

  • Content MarketingWhy and How to remove and disable wordpress comments

    WordPress: Why I Removed Comments (And How I Removed Them)

    I deleted all comments on Martech Zone today and disabled all comments in my child theme. Let’s discuss why it’s a smart move to remove and disable comments on your WordPress website: Spam Prevention: Comments on WordPress sites are notorious for attracting spam. These spam comments can clutter your website and harm your online reputation. Managing and filtering through these…

  • Email Marketing & AutomationWhy Your Emails Are Going to Spam and Not the Inbox

    Are Your Emails Making It To The Inbox?

    You may not realize this, but an email that is delivered to the inbox or the junk folder is technically delivered. So, paying attention to deliverability rates doesn’t mean that your email actually made it to the inbox! An email is a formidable tool – often resulting in the highest returns than any other online medium… but investing in the…

  • Search MarketingGoogle Search Algorithm Updates through 2023

    History of Google Algorithm Updates (Updated for 2023)

    A search engine algorithm is a complex set of rules and processes that a search engine uses to determine the order in which web pages are displayed in search results when a user enters a query. The primary goal of a search engine algorithm is to provide users with the most relevant and high-quality results based on their search queries.…

  • Content MarketingReputation: Email or Website Flagged as Malware or Dangerous

    Protecting Your Good Name: What to Do When Your Email or Website Is Flagged as “Dangerous”

    Was your website flagged for malware? As a social media marketer, you know the importance of your company’s reputation. You spend a lot of time working to build up and maintain a good name through Twitter, Facebook, and possibly your blog and website. You know that in the age of social media, direct engagement is key to building customer trust…

  • Email Marketing & AutomationEmail Reading Behavior and Trends for 2023

    Inbox Overload: 10 Key Email Reading Behavior and Trends For 2023

    If there’s one area in which I hope AI makes a dramatic impact, consumers and business people can better prioritize, filter, and respond to emails efficiently. The modern-day inbox isn’t any more intelligent than two decades ago, and it’s quite disconcerting given that email is the primary channel of virtually any personal, professional, and promotional communication. My inbox is such…

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