Technology
Articles Tagged Technology:
- Paid and Organic Search Marketing
Search Engine Optimization is Not a Project
Search engine optimization (SEO) is not just about keyword research, publishing content, and monitoring your search traffic. Many businesses believe that by identifying high-volume keywords and creating content around them, they’ll naturally rank higher and get more traffic. SEO is much more dynamic and complex. It’s more about delivering an excellent user experience (UX), ensuring your website loads fast, is…
- E-commerce and Retail
Back-To-School Shopping in 2024: What Retailers And Online Stores Need To Know For A Successful Season
Back-to-school shopping is a significant event in the retail industry, generating billions of dollars in sales each year. Back-to-school spending is second only to the holiday season in annual retail sales in the United States. Back-to-school shopping encompasses both direct and indirect expenditures, offering diverse marketing opportunities. Direct expenditures, such as school supplies and textbooks, are essential items with a…
- E-commerce and Retail
The Digital Transformation of Grocery Shopping: A New Era for Consumers and Retailers
I’m torn about digital grocery shopping. While I appreciate the convenience of having my groceries delivered or picking them up at the store, I seem to get an inconsistent product selection, especially meat, fruits, and vegetables. As a result, my deliveries and pickups often exclude anything but dry goods and drinks. I’m not sure how this issue will be resolved…
- Marketing Infographics
Customer Service in 2024: Challenges, Statistics, Technologies, and Transformations
Is there anything more ludicrous than contacting customer support and the pre-recorded message plays: Your call is important to us… Really? Why didn’t you answer my call then? As we approach 2024, customer service continues to be a critical differentiator for businesses across industries. However, the landscape has evolved significantly, driven by technological advancements and changing consumer expectations. This article…
- Social Media & Influencer Marketing
Generational Marketing: How Each Generation Has Adapted To and Utilizes Technology
It’s common for people to groan when they see articles berating Millennials or making other terrible stereotypical criticisms. However, there’s little doubt that there are natural behavioral tendencies between generations and their relationship to technology. It’s safe to say that, on average, older generations don’t hesitate to pick up the phone and call someone, while younger folks will jump to…
- Artificial Intelligence
7 Industries That Have Been Radically Transformed by Technology and the Internet
Over the past century, technological advancements have reshaped the business landscape, often rendering entire industries obsolete while creating new opportunities. With the convergence of cloud computing and the rapid development of artificial intelligence (AI), I believe we’re in the next industrial revolution. It won’t be long before your smartphone isn’t simply a gateway to information; your personal digital assistant will…
- Analytics & Testing
The Insanity of Static Marketing in an Ever-Changing Landscape
The notion of a set it and forget it marketing strategy is impractical and can harm a brand’s success. As consumer behaviors evolve, technologies advance and new marketing channels emerge, sticking to a static strategy is akin to steering a ship without acknowledging the changing tides. This article delves into why a set-it-and-forget-it approach is unwise and highlights the importance…
- Sales and Marketing Training
A Manifesto for Responsible Marketing in the Age of AI and Automation
Artificial intelligence (AI), data, and automation increasingly drive marketing strategies; we must establish a framework for responsible marketing practices as marketing professionals. While there are tools that can be used for consumers and businesses to defend against the onslaught of autonomous, personalized, and targeted communications that are coming… irresponsible marketers will still have destructive potential with minimal investment that can…
- Content Marketing
The Best Business Cartoonists Bringing Humor to Marketing and Technology
In this world of endless business meetings, corporate jargon, and marketing buzzwords, humor provides a much-needed break. Whether you’re a marketer trying to keep up with the latest trends, a tech professional navigating workplace chaos, or a business leader looking for a fresh perspective, cartoons can offer sharp, witty insights into the challenges of modern work life. Some of the…
- Sales and Marketing Training
What is Change Management?
Technological advancements, shifting customer demands, and fluctuating economic conditions are the norm rather than the exception in business. The ability to adapt and evolve has become a critical determinant of success. Change management has emerged as a necessity in this context, serving as the linchpin enabling organizations to navigate these tumultuous waters with agility and resilience. As technologies evolve at…
