User Experience
Articles Tagged user experience:
-
Your Content Won’t Convert Without Well-Placed, Obvious Calls-To-Action
As Martech Zone has grown over the years, I’ve been investing much more time in both user experience (UX) as well as monetization. As the site was growing over the years, I wasn’t seeing the monetization growing, either from ads or on referral or affiliate links within the content. It’s a careful balance… do I bug the heck out of…
-
SurveySparrow: Your All-In-One Omnichannel Experience Management Platform
There’s definitely a trend among consumers and businesses alike to protect their data and privacy more than they ever had in the past. A few years ago, I made the mistake of sharing my mobile phone with a company and within months I had hundreds of unsolicited calls from businesses. It’s really quite maddening… so I absolutely understand the backlash…
-
Moqups: Plan, Design, Prototype, and Collaborate With Wireframes and Detailed Mockups
One of the really enjoyable and fulfilling jobs that I had was working as a product manager for an enterprise SaaS platform. People underestimate the process required to successfully plan, design, prototype, and collaborate on the most minor user interface changes. In order to plan the smallest feature or user interface change, I would interview heavy users of the platform…
-
Responsive Web Design (RWD): What It Is, Why It Matters, and How to Implement It
The internet has fundamentally changed the way we consume information, shop, and interact with brands. People access websites from a wide range of devices, including smartphones, tablets, laptops, desktops, televisions, and even smartwatches—devices of all shapes, sizes, and capabilities. The result? Websites today must adapt to various contexts to provide exceptional user experiences (UX). This is where Responsive Web Design…
-
The Top Trends Shaping Digital Marketing
This is a great summary of many of the trends that we’ve been hammering away on with our clients – organic search, local search, mobile search, video marketing, email marketing, paid advertising, lead generation, and content marketing are key trends. It’s pretty much a truism that you need to be keyed in to the latest digital marketing statistics and the hottest trends for your digital…
-
10 Reasons A Company May Want to Build A Solution Versus Licensing One (And Reasons Not To)
Recently, I wrote an article advising companies not to host their videos on their infrastructure. There was some pushback from some techies who understood the ins and outs of video hosting. They had some excellent points, but video requires an audience, and many video hosting platforms provide a solution AND the audience. In fact, YouTube is the second most searched…
-
iPhone and iPad: Elevate Your Mobile Web Experiences with Webkit CSS Capabilities
Delivering exceptional web experiences across various devices is paramount for engaging users and driving conversions. However, the fragmented nature of browser capabilities and device-specific nuances pose significant challenges for developers and designers striving to create pixel-perfect, high-performance websites. Enter the world of iPhone and iPad-specific CSS—a powerful toolkit that empowers creators to harness the full potential of Apple’s industry-leading mobile…
-
What is Robotic Process Automation?
One of the clients that I’m working with has exposed me to a fascinating industry that many marketers may not even be aware exists. In their Workplace Transformation Study, commissioned by DXC.technology, Futurum states: RPA (robotic process automation) may not be at the forefront of media hype as it once was but this technology has been quietly and efficiently working…
-
How Netflix Increases Customer Engagement Utilizing Big Data
Data has become a precious commodity for businesses across all sectors. Netflix, the streaming giant with over 100 million subscribers, has mastered the art of harnessing big data to enhance user experience, improve content creation, and drive business growth. This article explores how Netflix utilizes big data and what marketers can learn from their approach. What is Big Data? Before…
-
How to Uninstall Microsoft Edge in Windows
Historically, Internet Explorer was the default web browser included with Microsoft Windows. However, with the introduction of Windows 10, Microsoft Edge became the default browser, replacing Internet Explorer. Microsoft Edge is designed to be faster, more secure, and more modern compared to its predecessor. This change reflects Microsoft’s efforts to provide users with a more contemporary browsing experience right from…
