User Experience
Articles Tagged user experience:
- E-commerce and Retail
Atmospheric Marketing and Why Retail Profits May Depend On It
With all the sites and tools available on the web, why don’t we all just find the lowest price on every product and go buy it? While many consumers or businesses do just that, most people don’t. I’ve shared online that a few years ago, I switched from driving a Ford to a Cadillac. A Ford dealership once annoyed me…
- Content Marketing
24 Inbound Marketing Pro Tips for E-commerce Content Marketing
The folks at ReferralCandy have done it again with this great compendium of inbound marketing advice for e-commerce content marketing in an infographic. I love this format they’ve put together… it’s a very cool checklist and a format that easily allows marketers to scan and pick up some great strategies as well as advice from some of the best industry…
- Paid and Organic Search Marketing
What, Exactly, Is Good SEO?
Last week, I had the opportunity to meet Anthony Duignan-Cabrera, a seasoned journalist, digital marketer, and content strategist who helped drive explosive growth at Patch. When I was introduced to him as an SEO consultant, I couldn’t help but cringe a little. Even though this particular engagement focuses on search strategy, that label carries some baggage. It often implies that…
- Social Media & Influencer Marketing
How Consumers Use Social Media to Find Local Businesses
People use social media to find and engage with local businesses in various ways, leveraging the platforms’ features like search and discovery tools, user-generated content (UGC), and influencer recommendations. Social media platforms have become essential for regional companies to connect with their audience, increase brand awareness, and drive sales. Statistics highlight the importance of social media for local businesses: Facebook…
- Content Marketing
A Video on Design versus Usability
Jon Arnold does an amazing job explaining what his firm does, Tuitive = Usability. There are some incredible applications out there that never see the light of day. The application may solve some very difficult issues, but if no one can actually figure out how to use it, abandonment will be high and sales will be difficult. Branding managers, product…
- Sales and Marketing Training
Avoiding the Featuritis Trap: How to Prioritize Features and Reduce Creep for Happy Users
In their insightful blog post Features vs. Benefits from the Creating Passionate Users blog, software designer and author Kathy Sierra astutely breaks down the perils of “featuritis” – the tendency of products to accumulate more and more features to the detriment of user experience. Sierra’s post, which she graciously allowed me to draw from for this article, lays out some…
- Sales and Marketing Training
Never Lose Sight of Who Pays You
Sometimes, we forget that our customers ultimately pay us. Look, I feel bad for my friends and colleagues at GM. But I don’t feel sorry for them. They forgot design, they forgot the customer, they forgot R&D, they forgot they are a car company. Their demise was clearly a choice. Not a symptom of our economy, but a choice made…
- Sales and Marketing Training
Proverbs and Product Management
It’s not often that I look to scripture for inspiration for product management and the development of software, but today, a friend sent me some great words of advice: He who keeps instruction is in the way of life, but he who refuses correction goes astray. Proverbs 10:17 This proverb underscores the value of being open to learning and the…
