User Experience
Articles Tagged user experience:
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Why Product-Led SEO Is So Valuable for Business Growth
Creative use of search engine optimization ( SEO ) is necessary for business success. That’s not debatable in 2023. What is up for discussion is the methodology brands use to maximize the results of their SEO efforts fully. For the…
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How AI Can Improve Customer-Brand Relationships
As a design strategist and user experience ( UX ) researcher working in tech, I’m always trying to learn from people to design the most engaging digital experiences. I want to understand how they think, feel, act, and, most importantly,…
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Equally AI: ChatGPT Is A Game Changer for Web Accessibility in 2023
Web accessibility refers to the design and development of websites, applications, and digital content in a way that ensures they are usable by individuals with various abilities and disabilities. The goal is to provide equal access and opportunity to everyone,…
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Mailchimp: More Than An Email Service Provider, A Digital Marketing Suite
If you're looking for an email service provider ( ESP ), there's no doubt that you've heard of Intuit Mailchimp or have seen their ads... everywhere. Over the years, the platform has evolved to offer a wide range of services…
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Typeform: Turn Data Collection Into A Human Experience
A few years ago, I completed a survey online, and it actually wasn't a chore... it was elegant and simple. I looked up the provider, and it was Typeform. Typeform came about because the founders wanted to change how people…
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What Are The Top Organic Ranking Factors For Google in 2023?
Google continues to enhance its algorithms for organic search ranking with major updates over the years. Thankfully, the latest algorithm change, the helpful content update , is hyper-focused on ranking content that's written for and by people rather than content…
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Top 3 Must-Haves for Your Digital Marketing in 2023
The beginning of a new year always prompts conversations among digital marketers about the next big trend and what trends will be left behind. The digital landscape changes all the time, not just in January, and digital marketers have to…
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Your Content Won’t Convert Without Well-Placed, Obvious Calls-To-Action
As Martech Zone has grown over the years, I've been investing much more time in both user experience ( UX ) as well as monetization. As the site was growing over the years, I wasn't seeing the monetization growing, either…
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SurveySparrow: Your All-In-One Omnichannel Experience Management Platform
There's definitely a trend among consumers and businesses alike to protect their data and privacy more than they ever had in the past. A few years ago, I made the mistake of sharing my mobile phone with a company and…
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Why Bing Wins Video Search over Google
While both Google and Bing index millions of videos from YouTube and other sources, their approaches to video search and the user experience ( UX ) are fundamentally different. Bing offers a more visual, exploratory experience designed for quick browsing,…