Voice Search

Martech Zone articles tagged voice search:

  • Search MarketingSEO Statistics, History, and Trends

    SEO Statistics: History, Industry, and Trends in Organic Search (Updated for 2023)

    Search engine optimization (SEO) affects the online visibility of a website or a web page in a web search engine’s unpaid results, referred to as natural, organic, or earned results. Search Engine History Here’s a timeline of organic search history and its evolution over the years: 1994: AltaVista was launched. Ask.com (originally Ask Jeeves) started ranking links by popularity. 1995:…

  • Artificial IntelligenceAI-Driven SEO Is More Effective and Less Expensive Than Traditional SEO

    Alli AI: AI-driven SEO is More Effective and Less Expensive than Traditional SEO

    Back in 2012, I had written that SEO was dead. I fully admit that I was posting it as linkbait to get people to read the article. At that time, I was pushing hard for SEO consultants to stop wasting all of their time backlinking and scheming and… instead… focus on the quality of the content and optimizing conversion rates.…

  • Advertising TechnologyHow To Drive Traffic To Your Ecommerce Site

    12 Ways To Drive Quality Traffic To Your E-commerce Website

    Most businesses and industries today are subjected to change and the eCommerce industry is not an exception. Since the advent of modern business practices and path-breaking technology, the industry has to be prepared to evolve to stay relevant.  So why is quality traffic important? Traffic is one of the key indicators of business growth and performance. Attracting your existing audience…

  • Marketing Infographicsdigital marketing technologies

    10 Modern Technologies That Are Transforming Digital Marketing

    The infographic below utilizes the term disruption but sometimes the word disruption has a negative connotation. I don’t believe digital marketing today is being disrupted by any modern technology, I believe it’s being transformed by it. Marketers who adapt and adopt newer technologies are able to personalize, engage, and connect with their prospects and customers in much more meaningful ways.…

  • Analytics & TestingTop Disruptive Martech Trends

    MarTech Trends That Are Driving Digital Transformation

    Many marketing specialists know: over the past ten years, marketing technologies (Martech) have exploded in growth. This growth process isn’t going to slow down. In fact, the latest 2020 study shows there are over 8000 marketing technology tools on the market. Most marketers use more than five tools on a given day, and more than 20 overall in the execution…

  • Marketing InfographicsDigital Marketing Trends Infographic

    The Top Trends Shaping Digital Marketing

    This is a great summary of many of the trends that we’ve been hammering away on with our clients – organic search, local search, mobile search, video marketing, email marketing, paid advertising, lead generation, and content marketing are key trends. It’s pretty much a truism that you need to be keyed in to the latest digital marketing statistics and the hottest trends for your digital…

  • Mobile and Tablet MarketingApple Search for Business, Websites, and Mobile Apps

    How To Optimize Your Business, Site, and App for Apple Search

    The news of Apple ramping up its search engine efforts is exciting news, in my opinion. I always hoped that Microsoft could compete with Google, and I was disappointed that Bing never attained a significant competitive edge. You’d think they could grab more market share with their own hardware and embedded browser. I’m not sure why they haven’t, but Google…

  • Ecommerce and RetailAmazon Echo

    Is Voice Search on the Cusp of Transforming Commerce?

    The Amazon Show may be the best purchase I’ve made in the last 12 months. I purchased one for my Mom, who lives remote and often has issues with mobile connectivity. Now, she can just tell the Show to call me and we’re doing a video call within seconds. My Mom loved it so much that she purchased one for…

  • Content MarketingMulti-Location Business Marketing

    4 Essential Strategies For Your Multi-Location Business Online

    It’s not a surprising statistic, but it it’s still quite staggering – over half of all in-store sales were influenced by digital last year in their latest infographic on marketing your multi-location business online. MDG researched and identified four essential digital marketing tactics that every multi-location business should be deploying that incorporate search, platform, content, and device trends. Search: Optimize…

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