Vr
Articles Tagged vr:
-
2024 Predictions: What’s Changed In AdTech And How Will It Impact Advertising This Year?
2024 is here, having brought new waves of anticipation and optimism about the state of AdTech . From the overwhelming impact of artificial intelligence ( AI ) to the brand wars with ad blockers – this past year was saturated…
-
Tech-Enhanced Event Marketing: Strategies for Success
Marketers can’t afford to fall behind on the latest experiential marketing trends — if anything, they should be setting them. In recent years, technological innovations like wearables and touch-screen devices have redefined how we plan, execute, and experience events. Additionally,…
-
New Avenues for Gaming Influencer Partnerships
The gaming industry is one of the fastest-growing sectors today. In 2020, there were 2.44 billion video game players worldwide. As of 2023, the number has approached 3 billion. What’s more, the market revenue worldwide will reach $396 billion by…
-
The Top Social Media Trends for 2023
The growth of social media sales and marketing within organizations has been on an upward trajectory over the past few years and is expected to continue growing. As social media platforms evolve and user behavior shifts, businesses are recognizing the…
-
What is Virtual Reality?
Virtual reality deployment for marketing and e-commerce continues to rise. As with all emerging technologies, adoption gives way to the reduction in costs surrounding the deployment of the technology's strategies and virtual reality is no different. Tools for developing virtual…
-
Online Video Advertising Statistics And Trends
While advertising budgets are declining in 2022, there's one area that continues to skyrocket in popularity - online video advertising . I believe there are several reasons why this is happening: Bandwidth - the expansion and support of high speed…
-
What is Interactive Marketing?
Interactive marketing, also known as engagement marketing , is a type of marketing that encourages two-way communication between a brand and its audience. It involves using various channels and strategies to engage customers in a conversation, rather than simply broadcasting…
-
10 Modern Technologies That Are Transforming Digital Marketing
The infographic below utilizes the term disruption but sometimes the word disruption has a negative connotation. I don't believe digital marketing today is being disrupted by any modern technology, I believe it's being transformed by it. Marketers who adapt and…
-
The Top Trends Shaping Digital Marketing
This is a great summary of many of the trends that we've been hammering away on with our clients - organic search, local search , mobile search, video marketing, email marketing, paid advertising, lead generation, and content marketing are key…
-
Immersive Marketing: Redefining Customer Engagement
As consumer expectations continue to evolve, marketers face constant pressure to find new ways to engage audiences, build emotional connections, and differentiate their brands. One of the most exciting developments on this front is the rise of immersive marketing. This…