WordPress
WordPress is a popular content management system (CMS) that enables users to create, manage, and publish digital content without needing to code. Initially launched in 2003 as a blogging platform, WordPress has evolved into a versatile CMS that powers many websites, from small personal blogs to large corporate sites. Its core features include:
- User-friendly Interface: WordPress is designed with a focus on usability, making it accessible for users with any level of technical skill. The dashboard allows for easy navigation, content creation, and site management.
- Themes and Customization: Users can change the look and feel of their website using themes. Thousands of free and premium themes are available, many of which are customizable to meet specific design requirements.
- Plugins: WordPress extends its functionality with plugins, allowing users to add features such as contact forms, SEO tools, social media integration, etc. The plugin repository offers over 58,000 free plugins, with thousands more premium options.
- Responsive Themes: WordPress themes are generally responsive, meaning they automatically adjust to look good on any device, from desktops to smartphones.
- Multilingual Support: WordPress supports multilingual sites either natively or through plugins, enabling the creation of websites in multiple languages.
- Media Management: Users can easily upload and manage media files (images, videos, etc.) using the drag-and-drop media uploader. WordPress also offers basic image editing features.
- Content Management: It provides tools for creating and managing content, including posts, pages, and custom post types, along with categories and tags for organizing content.
- User and Role Management: WordPress includes a built-in system for managing users, allowing site owners to assign roles and permissions to control access to different parts of the site.
- Security and Updates: Regular updates are released to enhance security and introduce new features. WordPress also supports SSL certificates for encrypted connections and various security plugins to protect against common threats.
WordPress’s flexibility, scalability, and extensive community support have made it a go-to choice for creating and managing websites. WordPress offers comprehensive tools to build and maintain a professional online presence, whether for a small personal project or a large enterprise solution.
Articles Tagged WordPress:
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Analytics & Testing
How To Track Elementor Form Submissions in Google Analytics Events using JQuery
I’ve been working on a client WordPress site for the last few weeks that has quite a few complexities. They are using WordPress with an integration to ActiveCampaign for nurturing leads and a Zapier integration to Zendesk Sell via Elementor Forms. It’s a great system… kicking off drip campaigns to people who request information and pushing a lead to the…
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Paid and Organic Search Marketing
WordPress: Remove and Redirect A YYYY/MM/DD Permalink Structure with Regex and Rank Math SEO
Simplifying your URL structure is a great way to optimize your site for a number of reasons. Long URLs are difficult to share with others, can get cut off in text editors and email editors, and complex URL folder structures can send the wrong signals to search engines on the importance of your content. YYYY/MM/DD Permalink Structure If your site…
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Content Marketing
ActiveCampaign: Why Tagging Is Critical To Your Blog When It Comes to RSS Email Integration
One feature that I think is underutilized in the email industry is the use of RSS feeds to produce relevant content for your email campaigns. Most platforms have an RSS feature where it’s pretty simple to add a feed to your email newsletter or any other campaign you’re sending out. What you may not realize, though, is that it’s pretty…
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Content Marketing
WordPress: How To Publish Feeds For Each Category On Your Blog
By default, a WordPress blog has a feed that incorporates all its posts, regardless of category. One way to improve personalization and segmentation for your site visitors is to enable an RSS feed specific to their categories of interest. You can also utilize a category-specific feed to publish an email newsletter. However, you can create custom category feeds for your…
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Content Marketing
Working With The .htaccess File In WordPress
WordPress is a great platform made all the better by the detailed and powerful standard WordPress dashboard. You can achieve much in terms of customizing the way that your site feels and functions by simply using the tools that WordPress has made available to you as standard. There is a time in any website owner’s life when you must go…
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Content Marketing
Social Web Suite: A Social Media Management Platform Built for WordPress Publishers
If your company is publishing and not utilizing social media effectively to promote the content, you’re truly missing out on quite a bit of traffic. And… for better results, each post could really use some optimization based on the platform you’re utilizing. Currently, there are just a few options for automated publishing from your WordPress site: The majority of social…
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Content Marketing
How to Automatically Share Your WordPress Posts to LinkedIn Using Zapier
One of my favorite tools for measuring and publishing my RSS feed or my podcasts to social media is FeedPress. Unfortunately, the platform doesn’t have LinkedIn integration, though. I reached out to see if they were going to add it and they provided an alternate solution – publishing to LinkedIn via Zapier. Zapier WordPress Plugin to LinkedIn Zapier is free…
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Content Marketing
How To Easily Check, Monitor, And Fix Broken Links in WordPress
Martech Zone has gone through multiple iterations since launching in 2005. We’ve changed our domain, migrated the site to new hosts, and re-branded multiple times. There are now over 5,000 articles here with almost 10,000 comments on the site. Keeping the site healthy for our visitors and for search engines in that time has been quite the challenge. One of…
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Content Marketing
How to Block Search Engines from Indexing WordPress
It seems every second client we have has a WordPress site or blog. We do a ton of custom development and design on WordPress – everything from building plugins for companies to developing a video workflow application using Amazon cloud services. WordPress isn’t always the right solution, but it’s quite flexible and we’re pretty good at it. Many times, we…
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Content Marketing
WordPress: Embed an MP3 Player in Your Blog Post
With podcasting and music sharing so prevalent online, there’s a great opportunity to enhance your visitors’ experience on your site by embedding audio within your blog posts. Thankfully, WordPress continues to evolve its support for embedding other media types – and mp3 files are one of those that are easy to do! While displaying a player for a recent interview…
