Youtube
Articles Tagged youtube:
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Advertising Technology
Whatagraph: Multi-Channel, Real-Time Data Monitoring & Reports For Agencies & Teams
While virtually every sales and martech platform have reporting interfaces, many quite robust, they fall short of providing any kind of comprehensive view of your digital marketing. As marketers, we do try to centralize reporting in Analytics, but even it is often exclusive to activity on your site rather than all of the different channels you are working in. And……
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Social Media & Influencer Marketing
The Past, Present, and Future of the Influencer Marketing Landscape
The past decade has served as one of immense growth for influencer marketing, establishing it as a must-have strategy for brands in their efforts to connect with their key audiences. And its appeal is set to last as more brands look to partner with influencers to demonstrate their authenticity. With the rise of social ecommerce, redistribution of advertising spend to…
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Customer Data Platforms
Zapier: Your Code-Free Workflow Automation for Business
Efficiency isn’t just an advantage; it’s a necessity. Businesses of all sizes constantly seek ways to streamline operations, integrate applications seamlessly, maximize productivity, and reduce downstream errors. Zapier, the online automation tool, is the solution that makes it all possible. Let’s explore what Zapier is, how it works, and why it’s a great alternative to writing code for API integrations.…
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Social Media & Influencer Marketing
B2B: How to Create an Effective Social Media Lead Generation Funnel
Social media is a great way to generate traffic and brand awareness but it may be quite challenging in generating B2B leads. Why is social media not as effective at serving as a B2B sales funnel and how to overcome that challenge? Let’s try to figure it out! Social Media Lead Generation Challenges There are two main reasons why social media platforms…
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Social Media & Influencer Marketing
Shoutcart: A Simple Way To Buy Shoutouts From Social Media Influencers
Digital channels continue to grow at a rapid rate, a challenge to marketers everywhere as they decide what to promote and where to promote their products and services online. As you look to reach new audiences, there are traditional digital channels like industry publications and search results… but there are also influencers. Influencer marketing continues to grow in popularity because…
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Advertising Technology
Phonesites: Create Sales Funnel Websites and Landing Pages in Minutes Using Your Phone
This might really anger some folks in my industry, but many companies simply don’t have a model that supports the investment into a massive site deployment and content marketing strategy. I know quite a few small businesses that still go door-to-door or depend on word-of-mouth to support an impressive business. Phonesites: Launch Pages In Minutes Every business has to balance…
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Customer Data Platforms
Hippo Video: Boost Sales Response Rates With Video Selling
My inbox is a mess, I’ll totally admit it. I have rules and smart folders that are focused on my clients and virtually everything else falls by the wayside unless it captures my attention. Some sales pitches that stand out are personalized video emails that have been sent to me. Seeing someone speak to me personally, observing their personality, and…
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Content Marketing
Headliner: Build Audiograms For Your Podcast To Promote Socially
The podcast industry continues to grow for businesses. We’ve seen the incredible impact on the podcast series that we’ve helped companies to launch – many easily moving into the top percent of their industry due to a lack of competing alternatives. Podcasting is a fantastic marketing channel for several reasons: Voice – provides an intimate and emotionally engaging experience where…
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E-commerce and Retail
Scary… The Average Halloween Fan Is Planning To Spend Over $100 This Year!
For the first time ever, per-person spending for Halloween will top $100. This year, each of the top spending categories – candy, decorations, costumes, and greeting cards will see significant increases, not just over last year’s numbers, but also over 2019 spending numbers.The Shelf, 021 Halloween Spending, Sales, Stats, and Trends Halloween Statistics Are UP! Last year, less than half…
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Paid and Organic Search Marketing
How to Monitor Your Organic Search (SEO) Performance
Having worked to improve the organic performance of every type of site – from mega sites with millions of pages, to e-commerce sites, to small and local businesses, there’s a process that I take that helps me to monitor and report my clients’ performance. Amongst digital marketing firms, I don’t believe my approach is unique… but it is much more…
