Acronyms

Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:

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  • SIM: Subscriber Identity Module

    SIM

    A fundamental component in mobile telephony enables devices to connect to a cellular network. It’s a small, removable smart card that stores the subscriber’s information, including their mobile number and service details, facilitating communication and data transfer over the network.…

  • SIMD

    A parallel computing technique commonly used in the context of online technology and software optimization, which aligns well with your interests. SIMD allows a single instruction to be applied to multiple data elements simultaneously. This technology is widely employed in…

  • SIMID

    A set of guidelines developed by the Interactive Advertising Bureau (IAB) to replace the existing Video Player-Ad Interface Definition (VPAID). Introduced to better address issues of security, verification, and viewability that were prevalent in VPAID, SIMID aims to provide more…

  • SIP: Session Initiation Protocol

    SIP

    A signaling protocol used to establish, modify, and terminate real-time communication sessions over IP networks. These sessions may include voice calls, video calls, instant messaging, and other multimedia interactions. SIP operates at the application layer and works in conjunction with…

  • SIPOC: Suppliers, Inputs, Process, Outputs, and Customers

    SIPOC

    A tool used in process improvement and quality management to visually map out a process from beginning to end. The SIPOC diagram helps teams understand the scope of a process, identify key elements, and define the boundaries of a project.…

  • SIS: Student Information System

    SIS

    A software platform used by schools and educational institutions to manage and organize student data. SIS systems centralize and streamline various administrative and academic processes, providing a single platform to handle tasks such as: Enrollment and Registration: Managing student applications,…

  • SIVT

    Invalid traffic (IVT) that involves more advanced techniques that are harder to detect and require advanced analytics, multi-point corroboration/coordination, significant human intervention for analysis, or proprietary technology. Examples of SIVT include hijacked devices, malware, cookie stuffing, and more complex bots…

  • SkAdNetwork: Storekit Ad Network

    SkAdNetwork

    A framework created by Apple to help advertisers measure the effectiveness of their marketing campaigns on iOS devices while preserving user privacy. It collects and shares aggregated data about app installs and ad conversions without revealing any personally identifiable information…

  • SkAdNetwork: StoreKit Attribution Network

    SKAdNetwork

    A framework introduced by Apple to enhance user privacy while still providing advertisers with some level of campaign measurement and attribution on iOS devices. Here’s a brief overview of how SKAdNetwork works: Privacy Protection: With increasing concerns about user data…

  • SKAN: SKAdNetwork

    SKAN

    Apple’s attribution framework is designed to help measure advertisements’ success by tracking app installs and conversions without compromising user privacy. Introduced as part of Apple’s privacy enhancements, SKAdNetwork provides a way for advertisers to determine the effectiveness of their ad…

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