Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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ACW
Also known as post-call processing or wrap-up time, ACW refers to call center agents’ activities after ending a customer interaction, such as a phone call or a chat session. ACW is an essential part of the customer service process and…
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ADA
A U.S. federal law enacted in 1990 that prohibits discrimination against individuals with disabilities in all areas of public life, including employment, education, transportation, and public and private places open to the general public. The ADA aims to ensure equal…
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ADB
ADB is a versatile command-line tool that creates a bridge between a development computer and Android devices. Initially designed for debugging Android applications, it has become essential for advanced file management, app installation, and system-level operations. ADB operates through a…
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ADHD
A neurodevelopmental disorder that affects focus, self-control, and the ability to sit still. For marketers, understanding ADHD is essential because it influences how a significant portion of the population consumes content, makes purchasing decisions, and engages with digital platforms. People…
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ADI
Refers to the use of artificial intelligence (AI) algorithms and machine learning (ML) techniques to automate and enhance various aspects of the design process. ADI can be applied to a wide range of design fields, including web design, graphic design,…
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ADKAR
The ADKAR model is a change management framework that guides individuals and organizations through the change process. Developed by Prosci founder Jeff Hiatt, ADKAR stands for Awareness, Desire, Knowledge, Ability, and Reinforcement. Each component represents a crucial step in the…
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ADL
An initiative launched by the U.S. Department of Defense in 1997 with the goal of developing and promoting standards for eLearning and digital training technologies. The primary focus of ADL is to enhance the delivery, interoperability, and accessibility of educational…
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ADP
A technology solution that enables organizations to gather and analyze data about their customers and prospects to gain insights into their behavior, preferences, and needs. ADPs are designed to bring together data from various sources, including CRM systems, marketing automation…
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ADR
A framework for hiring, developing, and retaining customers: Attraction: When hiring employees for sales and marketing roles, the Attraction phase involves strategies for attracting potential candidates with the right skills and qualifications. This can include job postings, career fairs, and…
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ADS
A technology platform that plays a crucial role in determining which advertisements are displayed or played to a specific user at a given time in systems that utilize dynamic ad insertion (DAI). This system is integral to personalized and targeted…
