Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Tools
Design Thinking: Applying Rose, Bud, Thorn Activities to Marketing
I once worked with enterprise consultants from Salesforce and a large client to see how we could improve strategy sessions for their customers. One gap in our industry right now is that companies often have the budget, resources, and sometimes tools but often lack the strategy to kick off an appropriate execution plan. Rose Bud Thorn One application they take…
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Advertising Technology
The Future Is Here: Unlocking the Full Potential of Predictive Insights in 2024
Predictive insights represent a paradigm shift in how businesses approach customer engagement and decision-making. At its core, predictive insights leverage data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data and ensure the data is actionable for predictive marketing strategies. This approach enables organizations to move beyond reactive strategies and anticipate customer…
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Artificial Intelligence
Marketing: Generating Value with AI
AI is transforming the way brands approach and execute marketing activities. Starting with the creative process, which can be democratized to allow consumers to produce their own personalized collateral: for example, at this year’s French Open, fans could pick a past memory of Rafael Nadal, and type a text prompt in a simple generative AI interface to generate a poster…
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Social Media & Influencer Marketing
Generational Marketing: How Each Generation Has Adapted To and Utilizes Technology
It’s common for people to groan when they see articles berating Millennials or making other terrible stereotypical criticisms. However, there’s little doubt that there are natural behavioral tendencies between generations and their relationship to technology. It’s safe to say that, on average, older generations don’t hesitate to pick up the phone and call someone, while younger folks will jump to…
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Social Media & Influencer Marketing
Roblox: Delivering Brand Engagement With Immersive Digital and Virtual Reality Experiences
Traditional marketing methods are losing effectiveness as audiences, particularly younger demographics (GenZ), become increasingly immersed in virtual (VR) worlds and interactive experiences. Marketers and brand managers constantly seek innovative ways to connect with their target audience, create meaningful engagement, and drive brand loyalty in an oversaturated market. Roblox Roblox is a groundbreaking immersive platform that has revolutionized how brands interact…
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Social Media & Influencer Marketing
Here Are Over 80 Software Review, Advice, Comparison, And Discovery Sites To Promote Your Startup or Product in 2024
Quite a few people wonder how I can find such a wide array of sales and marketing technology platforms and tools out there that they haven’t heard of yet or that may even be beta. Aside from the alerts I have set up, there are some great resources for finding tools. I was recently sharing my list with Matthew Gonzales,…
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Social Media & Influencer Marketing
The New Playing Field: How Social Media Reshaped Sports Marketing Forever
The roar of the crowd, the thrill of the game, the anticipation of the next play – these hallmarks of sports fandom are increasingly experienced not in stadiums or on television screens, but through the glow of smartphones and tablets. As social media platforms have evolved into powerful content delivery systems, they’ve triggered a seismic shift in how fans engage…
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Artificial Intelligence
Verint: Empowering Enterprise to Elevate Their Customer Experience With AI
In today’s hypercompetitive business landscape, organizations face mounting pressure to deliver exceptional customer experiences (CX) while improving operational efficiency. The sheer volume of customer interactions across multiple channels poses significant challenges for businesses seeking to gain actionable insights and optimize their processes. As customer expectations continue to rise, companies must find innovative ways to understand and meet their needs at…
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Sales Enablement, Automation, and Performance
Pipedrive: Streamline Sales With A CRM That Puts Salespeople First
Sales professionals face numerous challenges. From managing a constant influx of leads to nurturing relationships with existing customers, their time and attention demands are relentless. Keeping track of multiple deals, scheduling follow-ups, and maintaining accurate records can quickly become overwhelming. As competition intensifies and customer expectations rise, sales teams need efficient tools to stay organized, productive, and ahead of the…
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Content Marketing
SlidesAI: Create Presentation Slides Effortlessly with Generative AI
Professionals often struggle to create engaging and visually appealing presentations. The process can be time-consuming, requiring hours to organize content, design slides, and ensure a cohesive message. Many individuals lack the design skills to produce high-quality presentations, leading to subpar results that fail to capture their audience’s attention. This challenge is particularly acute for those who frequently need to create…
