Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Shutterstock: Perfect Your Stock Imagery With Integrated AI Features
Shutterstock has taken a significant leap forward with its creative AI features with the acquisition of Pattern89, Datasine, and Shotzr! These tools are not just about providing more images; they are advancing how we create, modify, and conceptualize visual content,…
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How to Include Your Team in Your Business Blogging Strategy
One of the most common recommendations out there for organizations trying to create a steady stream of content is to look inward for contributions. After all, who knows your business better than the people who work at it every single…
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My 2025 Home Office Desk and Technology for Video Recording, Conferencing, and Podcasting
Last year, I remodeled an upstairs bedroom and converted it into my home office. It was quite an undertaking... removing everything down to the studs and subfloor and doing all the work myself. There were a couple of reasons why…
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Majestic SEO: Understanding Trust Flow and Its Impact on SEO
Many businesses struggle to determine whether their backlinks are helping or harming their SEO efforts. Simply counting backlinks or referring domains doesn’t provide a clear picture, as not all links are created equal . Some backlinks come from high-authority, reputable…
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The New Rules of Customer Engagement
Customer engagement has become the centerpiece of modern business strategies, crucial in fostering loyal relationships between brands and their clients. It is about creating meaningful interactions with customers at various points in their journey with a product or service. Here…
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Signage: How To Design Effective Signs That Drive More Traffic To Your Business
As marketers, we are often fascinated and driven to the most intelligent or innovative solutions, ignoring obvious solutions that have been proven effective for hundreds of years. Signage is one of those strategies. The above sign is one of my…
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WordPress: How To Insert An Ad Slot Halfway Into A Page Or Post
If you've been browsing my site this week, you may see some ads that don't quite fit right. I'm working on getting everything working correctly and have most of it corrected. I'm doing this to increase monetization on the site…
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Hive: Collaborative, Efficient Campaign and Workflow Management for Marketing Teams and Agencies
Marketing teams and agencies increasingly recognize the importance of robust project management platforms to scale their operations efficiently. With the burgeoning demand for more personalized and diverse marketing strategies, these teams face the challenge of managing complex projects, often with…
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The Rise of the Second Screen: Statistics, Trends, And Marketing Tips
The integration of second screen usage into our daily lives has revolutionized the way consumers interact with television and digital content. This convergence has opened up new vistas for marketers to engage with their audience. Let's delve into the statistics…
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Displays May Be Ultra-Wide, But That Doesn’t Mean Your Web Page Should Be
Chances are, you've likely visited a website whose design incorporates the full width of the browser. You may have noticed the content wasn't easy to digest as your eyes scanned the full width of the page. It's actually a well-known…
