Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Sales Enablement, Automation, and Performance
Sendoso: Incentivize Engagement, Acquisition, and Retention with Direct Mail
In today’s rapidly evolving digital landscape, traditional marketing approaches are proving insufficient. Email blasts, cold calls, and mailers are losing effectiveness as potential customers are increasingly resistant to generic, impersonal attempts to capture their attention. The hunt for innovative, authentic, and personalized connections with audiences has led to the rise of Sendoso, a direct marketing automation platform. Consumer behavior has…
- Email Marketing & Automation
AtData: Unleash the Power of First-Party Data With Email Intelligence
Harnessing the potential of data has become a pivotal factor for companies striving to gain a competitive edge. First-party (1P) data, in particular, has emerged as a goldmine of valuable insights. Recognizing this, AtData, an email intelligence company, offers a comprehensive suite of solutions designed to help businesses leverage and maximize their first-party data. By partnering with AtData, marketers can…
- Social Media & Influencer Marketing
NiceJob: Collect Reviews and Referrals From Customers to Grow Your Business With Social Proof
Building trust and establishing a strong reputation among potential customers is a challenge faced by many businesses. Without a substantial number of reviews and recommendations, businesses may struggle to gain credibility and attract new customers. In today’s digital age, online reviews and word-of-mouth referrals play a critical role in shaping consumer purchasing decisions, making it vital for businesses to proactively…
- Email Marketing & Automation
6 Best Practices For Increasing The Return on Investment (ROI) Of Your Email Marketing
When looking for a marketing channel with the most steady and predictable return on investment, you look no further than email marketing. Aside from being quite manageable, it also gives back $42 for each $1 spent on campaigns. This means that the calculated ROI of email marketing can reach at least 4200%. In this blog post, we will help you comprehend how…
- Social Media & Influencer Marketing
Should You Automate Publishing The Same Content Across Your Social Media Profiles?
When the Twitter algorithms were recently open-sourced, one interesting finding was that Twitter profiles that automated their social media publishing weren’t provided the same level of visibility as native posts. I was a bit disappointed with this. I have a personal Twitter profile where I engage personally with other Twitter accounts but Martech Zone’s Twitter account is a place where folks…
- Customer Data Platforms
Optimove: Driving Transformative Customer Relationships With AI
Optimove is an industry leader in the realm of customer relationship management (CRM), recognized for its AI-led orchestration, comprehensive customer insights, and multi-channel approach. The company is celebrated for its ability to personalize customer journeys at scale and ensure optimal communication and engagement at all customer touchpoints. Optimove received perfect scores in 12 criteria in Forrester’s Wave for Cross-Channel Campaign…
- Analytics & Testing
What Is Enterprise Tag Management? Why Should You Implement Tag Management?
Verbiage that people use in the industry can get confusing. If you’re talking about tagging with blogging, you probably mean selecting terms that are important to the article to tag it and make it easy to search for and find. Tag management is a totally different technology and solution. In my opinion, I think it’s poorly named… but it’s become…
- Content Marketing
The Essence of an Effective Branding Strategy and Its Multifaceted Dimensions
A brand strategy can be defined as a long-term plan that a business establishes to develop a successful brand that achieves specific goals. It embodies a company’s mission, values, promises, and how it communicates them to the audience, with the primary aim of fostering a unique, consistent identity in the market. To clarify, a brand strategy is not about a…
- Sales and Marketing Training
How to Effectively Choose and Manage Your MarTech Investment
The MarTech world has exploded. In 2011, there were only 150 martech solutions. Now there are over 9,932 solutions available to industry professionals. There are more solutions now than ever before, but companies face two main challenges regarding selection. Investing in a new MarTech solution is completely off the table for many companies. They have already chosen a solution, and their…
- Sales and Marketing Training
What Is A Digital Experience Platform (DXP)?
As we navigate deeper into the digital era, the competitive landscape is witnessing a significant shift. Businesses today don’t solely compete based on the quality of their products or services. Instead, they are increasingly focusing on delivering a seamless, personalized, and holistic digital customer experience. It’s here that Digital Experience Platforms (DXPs) come into play. What Are Digital Experience Platforms…
