Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Artificial Intelligence
Otter: Real-Time Meeting & Podcast Transcription With Highlights
This week, I was attending a video conference call using Zoom. In the chat window, I noticed that there was a link inserted in the chat window by an application, Otter. When I clicked on the link, I was absolutely blown away… it opened a window where I was watching the conversation be transcribed in real-time. Because it was fully…
- Customer Data Platforms
10 Types Of Surveys That Will Accelerate Your Business
There are many ways to get an edge when it comes to business growth, but few are as effective as a well-designed survey. You can use surveys to collect information on a huge range of different aspects of your business, and these data are invaluable when it comes to making business decisions. That said, it’s important to know what you…
- E-commerce and Retail
Backing Up A Shopify Store: How To Keep Your Online Store Protected
Businesses, big and small, rely on technology to function on a day-to-day basis. This is particularly the case with online stores that work using tools like Shopify. The platform is massive as it currently powers more than a million online stores in 175 countries. From the moment you launch an eCommerce business, your customers are interacting with your Shopify website. So what…
- Sales and Marketing Training
Meetings: The Death of American Productivity
Meetings at companies are expensive, interrupt productivity, and are often an absolute waste of time. Here are three types of meetings that damage the productivity of a business and can irreparably hurt the culture: Meetings to avoid accountability. Chances are that you’ve hired someone responsible to get the job done. If you’re holding a meeting to decide for them… or…
- Social Media & Influencer Marketing
In A Global Recession, Customer Advocacy Will Be Crucial To Brand Survival
A recession is coming. While no economist can predict its severity or length, the cost of living squeeze we’re already feeling is set only to worsen. Meanwhile, the modern marketing stack is close to toppling. With each new widget, each new software solution, and each new channel, the pile continues to grow. And with every addition, brands risk simply finding…
- Advertising Technology
NetLinePortal: Capture B2B Buyer Intent with the Largest CPL Marketplace
B2B marketers face an increasingly uphill battle: engaging the right buyers at the right time with content that converts. Whether you’re managing in-house campaigns or leading demand gen efforts for clients, the challenge remains the same—delivering high-quality, intent-driven leads that turn into pipeline. Most lead generation efforts struggle because they rely on static lists, broad targeting, or outdated performance models.…
- Content Marketing
5 Reasons Companies Are Going Headless
Choosing the right content and commerce platform is a critical decision for digital leaders. And whether to opt for a headless solution or an all-in-one suite is one of the most important considerations. Headless solutions have been rapidly gaining traction among businesses. According to a recent report, 64% of enterprises are now taking a headless approach. Among enterprise organizations not currently…
- Social Media & Influencer Marketing
Why Location Management Is Critical To Building Trust With Regional Customers
If you were hoping for brick-and-mortar business success over a decade ago, you first had to make sure that your location had a conspicuous sign and a listing in the Yellow Pages. Today, basic business information can be found in several places — but the majority of people (97%, in fact) learn about local businesses online more than anywhere else.…
- Paid and Organic Search Marketing
What Is The Map Pack? Why Is It Critical To Local Search Optimization?
If you are a local business or retailer hoping for more appointments, foot traffic, or business as a whole – the map pack in Google Searches is a critical strategy. Surprisingly, many businesses don’t understand how the map pack works or how they can maintain and improve their visibility in it. First, let’s start with some statistics on the importance…
- Analytics & Testing
Litmus: How To Design Effective Email Campaigns That Convert
Litmus offers an all-in-one email optimization platform with a suite of tools and solutions designed to help teams create effective email campaigns that drive loyalty and boost revenue. Through a series of simple-to-follow steps, the company’s email platform empowers teams — regardless of their technical coding expertise — to quickly and efficiently create high-impact, error-free, on-brand quality email campaigns. Litmus…
