Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
Integrately: How To Integrate Salesforce Marketing Cloud With WordPress Using Elementor Forms
As Salesforce consultants, a problem that we continuously see in our space is the development and upkeep costs of integrating third-party sites and applications with Marketing Cloud. While we do a lot of integration and automation development on behalf of our clients, we will always research whether or not there is a solution available on the market first. The benefits…
- Analytics & Testing
Checklist: How to Optimize Your Blog’s Next Post for Maximum Impact In Search Engines and Social Media
One of the reasons that I wrote my corporate blogging book a decade ago was to help the audience leverage blogging for search engine marketing. Search is still unlike any other medium because the search user shows intent as they seek information or research their next purchase. Optimizing a blog and the content within each post is not as simple…
- Advertising Technology
Netflix’s Planned Adoption of Advertising-Based Video On Demand (AVOD) Points to Wider Trend Across Streaming Services
More than 200,000 subscribers have left Netflix over the first quarter of 2022. Its revenue is falling, and the company is shedding employees to compensate. All of this is happening at a time when Converged TV (CTV) platforms are enjoying unparalleled popularity amongst both the American public and international viewers, a trend that appears to be both stable and likely…
- Content Marketing
Is Blogging Still Relevant? Or An Outdated Technology and Strategy?
I often review this site’s search performance and old articles that aren’t attracting traffic. One of my articles was about naming your blog. Let’s forget that I’ve been writing this publication that long… as I read the old post I wondered if the term blog even really mattered anymore. After all, it’d been 16 years since I’d written the post…
- Social Media & Influencer Marketing
10 Steps to Building an Effective Employee Social Advocacy Program
When your own employees aren’t passionate enough to read and share your content, how do you think your prospects and customers are viewing it? Mark Schaefer That quote often echoes in my mind during conversations with clients about employee social advocacy. Mark once shared that story, which still resonates: a global company with hundreds of thousands of employees was publishing…
- Content Marketing
Add a Responsive Image Rotator Widget To Your Site On Any Platform
Many years ago, I was disappointed to find out there wasn’t a simple way to rotate images in WordPress so I developed an Image Rotator Widget Plugin for WordPress. Over the years, though, WordPress advanced its capabilities and a ton of other plugins, page builders, new widget user interface, and third-party tools have surfaced. It wasn’t worthwhile for us to…
- Advertising Technology
AdCreative.ai: Utilize Artificial Intelligence to Design And Boost Your Ad Conversion Rates
The average advertiser has quite a few challenges when creating banners, display ads, and other ad creatives: Creation – creating a number of ad options can be time-consuming.Statistics – letting each ad version run long enough to gather enough data to make the appropriate decision can be wasteful.Relevance – while their are best practices for creating display and banner ads,…
- Content Marketing
How Much Do Infographics Cost?
Businesses that publish infographics have 12% greater traffic volume What is an Infographic? Most content marketers think an infographic is simply wrapping a ton of data and statistics around a given premise. Ugh… we see these all over the web and rarely share them unless there’s something incredibly compelling about some of the stats found. We believe a balanced infographic…
- Email Marketing & Automation
40 Email Marketing Mistakes To Check And Avoid Before Clicking Send
There are a ton more mistakes you can do with your entire email marketing program… but this infographic focuses on the most common mistakes we make before clicking send. We’ve added a few of our own recommendations here before you ever even start building your first email. Deliverability Checks Before we begin, are we set up for failure or success?…
- Sales Enablement, Automation, and Performance
3 Best Practices for Product Marketers at Enterprise B2B Companies
Business-to-business (B2B) technology enterprises face a difficult dilemma. On the one hand, rapidly shifting market conditions require these enterprises to demonstrate sales competencies and economic output. On the other hand, technology marketing professionals are in short supply, causing existing teams to be overworked and making it more difficult for teams to grow and expand. A recent survey of senior marketing decision-makers…
