Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Formidable: Build Forms, Calculators, Surveys, Payment Forms, Event Registrations, And More For WordPress
At Martech Zone and with our agency, we’ve deployed a WordPress Form Plugin that’s easy to use and has extensive integration capabilities. While we’ve used the plugin for over a decade, we’ve noticed that it is quite bloated with script and styling… to the point that it’s adversely impacting our site’s performance. Four stylesheets and two javascript files are loaded…
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Snov.io: A Complete Platform For Email Prospecting And Cold Outreach
There’s not a day that goes by that I do not receive an email about a product, service, or other company interested in somehow doing business with mine. It’s a strategy that clearly works – or else companies wouldn’t invest heavily in prospect data, tracking systems, and sales teams to reach out to prospective customers. While it may be classified…
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LinkedCamp: Leverage B2B Sales Automation To Prospect On LinkedIn
If you haven’t followed Martech Zone on LinkedIn, I will encourage you to. We’ve expanded to sharing our posts on our LinkedIn company page so that people can follow and discuss them in a professional environment. LinkedIn continues to dominate as the primary network and connection tool I utilize daily to connect with customers, prospects, employees, job candidates, and partners.…
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Digital Transformation: Old Marketer vs. New Marketer
As I researched the Alterian site, I found this excellent diagram on their customer engagement page. The diagram effectively portrays how marketing has changed. It truly makes it clear as to whether or not your marketing has evolved. The strategies and tools marketers employ have dramatically transformed over the years. Technological advancements and data analytics have driven the shift from…
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How To Monetize Your TikTok Videos And Account
In the early days, there was no monetization of TikTok. Now, TikTok creators can make anywhere from a few hundred to half a million dollars through brand partnerships, influencer collaborations, influencer marketing, sponsored posts, and growing and selling TikTok accounts. TikTok reported 1 billion monthly active users worldwide. This represents a 45 percent growth over its July 2020 number of…
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How Predictive Analytics Is Being Utilized In Healthcare Marketing
Effective healthcare marketing is the key to connecting potential patients with the right doctor and facility. Predictive analytics can help marketers reach people so they can get the best care possible. Tools can identify signals that indicate what patients need when they search for medical resources online. The global predictive analytics in healthcare market was valued at $1.8 billion in…
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Fastr Publicator: Unleash Interactive Digital Publications and Revolutionize Your PDF Catalogs
Staying ahead of the competition requires innovation and adaptability. One key aspect of this adaptation is how businesses present their products and services to customers. Traditional print materials are becoming obsolete, and the need for dynamic, interactive digital publications is more critical than ever. Enter Fastr Publicator, the premiere catalog solution that transforms static PDFs into engaging, shoppable, and fully…
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Checklist: A Comprehensive List Of 40+ Steps To Successfully Launch A New Website, Online Store, or Do A Site Refresh
Whether I’m launching a website on a new domain or relaunching a client website, there are a number of steps that I take to ensure that the site is properly launched and fully accessible to users and search engines. I will mention some examples of plugins or applications in the following article, but this is not a platform-specific article. This…
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Seven Steps to Meet the Customer Experience Imperative and Cultivate Customers for Life
Customers will leave after a single bad experience with your company, which means customer experience (CX) is the difference between red and black in your business ledger. If you can’t differentiate by consistently delivering an amazing and effortless experience, your customers will move on to your competition. Our study, based on a survey of 1,600 global sales and marketing professionals…
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Virtual Events Don’t Have to Suck: Marketing Departments Can Make Them Dazzle
We all participated in a lot of virtual events during the pandemic — every human interaction became a Zoom or Meets meeting. After two years of staring at screens, it’s hard to get people to tune into another boring virtual event or webinar. So, why are the best marketing teams investing in virtual events and webinars? When well executed, virtual…
