Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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BrightLocal: Why You Need to Build Citations and Collect Reviews for Local SEO
When you segment a search engine results page ( SERP ) for the search of a local business, it's separated into three different types of entries... local advertisements, the map pack , and organic search results. If your business is…
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ClickUp: Marketing Project Management That’s Integrated With Your Martech Stack
One of the unique things about our digital transformation firm is that we're vendor agnostic regarding the tools and implementations we are doing for clients. One area where this comes in handy is project management. If the client utilizes a…
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Unmasking The Secrets Of A Data-Based PPC-SEO Merger
Merging pay-per-click ( PPC ) advertising and search engine optimization ( SEO ) can lead to pure performance marketing magic. However, Google tends to keep this tidbit of knowledge under wraps. That's why even seasoned marketers think there's no real…
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DepositPhotos: Affordable Royalty-Free Stock Photos with Reverse Image Lookup!
A royalty is a payment made to an individual or entity for using their intellectual property ( IP ), such as a patent, trademark, or copyrighted work. In photography, a royalty would be paid to a photographer for using one…
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Custom CMS Development: 4 Content Management Trends To Consider
As an enterprise grows, the volume of produced content also grows, requiring new technology tools to help handle the increasing business complexity. However, Only 25% of enterprises have the right technology for managing content across their organizations. Content Marketing Institute,…
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Top 3 Must-Haves for Your Digital Marketing in 2023
The beginning of a new year always prompts conversations among digital marketers about the next big trend and what trends will be left behind. The digital landscape changes all the time, not just in January, and digital marketers have to…
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How To Take A Website Screenshot With Specific Dimensions Using Google Chrome
If you're an agency or company with a portfolio of sites or pages you wish to share online, you've probably gone through the pain of trying to capture uniform screenshots of each site. One of the clients we're working with…
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What is Netnography? How Is It Being Used In Sales and Marketing?
You’ve all heard my thoughts on buyer personas , and the virtual ink is barely dry on that blog post, and I've already found a new and much better way of creating buyer personas. Netnography has emerged as a much…
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Fathom: Transcribe, Summarize, and Highlight Key Notes And Action Items From Your Zoom Meetings
Despite DK New Media being a Google Workspace client, not all of our clients want us to utilize Google Meet for our meetings. As a result, like most of our industry, we've turned to Zoom to be our tool of…
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WordPress: Find and Replace All Permalinks In Your Database using Regular Expressions (Example: /YYYY/MM/DD)
With any site that spans over a decade, it's not uncommon that there are many changes made to the permalink structure. In the early days of WordPress , it wasn't uncommon for the permalink structure for a blog post to…
