Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Privy: Grow Your Online Store Sales With This Complete E-commerce Marketing Platform
Having a well-optimized and automated marketing platform is a critical element of every e-commerce site. There are 6 essential actions that any e-commerce marketing strategy must deploy with respect to messaging: Grow Your List – Adding a welcome discount, spin-to-wins,…
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6 Examples Of Marketing Tools Using Artificial Intelligence (AI)
Artificial intelligence (AI) is quickly becoming one of the most popular marketing buzzwords. And for good reason – AI can help us automate repetitive tasks, personalize marketing efforts, and make better decisions, faster! When it comes to increasing brand visibility,…
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Lucidchart: Collaborate And Visualize Your Wireframes, Gantt Charts, Sales Processes, Marketing Automations, and Customer Journeys
Visualization is a must when it comes to detailing a complex process. Whether it’s a project with a Gantt chart to provide an overview of each stage of a technology deployment, marketing automations that drip personalized communications to a prospect…
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How To Keep Your Copyright Date Updated Programmatically On Your Website or Online Store
We’ve been hard at work developing a Shopify integration for a client that’s quite robust and complex… more to come on that when we publish it. With all the development we’re doing, I was embarrassed when I was testing their…
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CometChat: A Text, Group Text, Voice, and Video Chat API and SDKs
Whether you’re building a web application, Android app, or iOS app, enhancing your platform with the ability for your customers to chat with your internal team is an incredible way to improve customer experience and deepen engagement with your organization.…
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The 4 Steps To Implement Or Cleanup CRM Data To Maximize Your Sales Performance
Companies that wish to improve their sales performance typically invest in implementing a customer relationship management (CRM) platform. We’ve discussed why companies implement a CRM, and companies often take the step… but the transformations frequently fail for a few reasons:…
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Hunter: How To Find A B2B Contact Email Address In Seconds
There are times when you really need to just get an email address to contact a colleague that you don’t have in your address book. I’m always surprised, for example, how many people have a LinkedIn account registered to a…
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Postaga: An Intelligent Outreach Campaign Platform Powered By AI
If your company is doing outreach, there’s no doubt that email is a critical medium to get it done. Whether it’s pitching an influencer or publication on a story, a podcaster for an interview, sales outreach, or attempting to write…
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The Rise of People-Based Marketing and Advertising
Marketing has evolved significantly from mass communication to highly targeted, personalized engagement. The rise of people-based marketing represents a new frontier where businesses can connect with their customers on a deeply personal level, delivering value through relevant, tailored messaging. In…
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Don’t Bet It All On An Organic Strategy
Had a great conversation with one of our clients over the weekend, who often checks in and asks for feedback regarding the site, analytics, and other questions regarding the inbound marketing strategy. I love that they’re engaged; many of our…
