Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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GRIN: Manage Your E-commerce Influencer Marketing In This End-To-End Creator Management Platform
The latest household brands aren’t created through old-school mass advertising—they’re built alongside content creators. Brands that utilize content creators as brand storytellers are now the names on everyone’s lips. And how do they do it? It can’t be bought. It…
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How Kelly-Moore Paints Made the Leap to SugarCRM to Fuel Innovation and Business Transformation
The race to differentiate the customer experience has many organizations looking to re-platform their customer relationship management ( CRM ) systems. This was the case with Kelly-Moore Paints . Shrugging off its existing CRM provider, the paint company made the…
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Web.com: How To Get Your Small Business or Online Store Up And Running Online Without Breaking the Bank
Marketing consultants and agencies tend to work with businesses that have enough revenue where they see the opportunity to invest in platforms and services. Having started multiple companies in the last couple of decades, I know how difficult it is…
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Website Features Checklist: The 68 Ultimate Must-Haves for Your Site
Wow. I love it when someone designs a checklist on an infographic that's both simple and informative. UK Web Host Review designed this infographic to develop a list of features they believe should be included with every business' online presence.…
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How To Write Your Company’s Story: Five Essential Elements
I love design, but I'm a terrible designer. I love development, but I'm quite the hack. And I write daily on Martech Zone and I've authored Corporate Blogging For Dummies , but I don't classify myself as a writer. I…
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High Churn Rates Hamper Game Apps’ Growth — Here Is How to Beat the Odds
A tale as old as time: mobile games invest a lot in acquiring new users while their retention sees a drawdown. The latest game apps data study by Pushwoosh has shown an unfortunate trend for game apps, especially those on…
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Push Monkey: Automate Push Browser Notifications For Your Web Or E-commerce Site
Each month, we get a few thousand returning visitors through browser push notifications that we integrated with our site. If you're a first-time visitor to our site, you'll notice the request that's made at the top of the page when…
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How to Check, Remove, and Prevent Malware from Your WordPress Site
This week was pretty busy. One of the non-profits that I know found themselves in quite a predicament - their WordPress site was infected with malware. The site was hacked, and scripts were executed on visitors that did two different…
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How To Search For And Buy A Domain Name
If you're trying to find a domain name for personal branding, your business, your products, or your services, Namecheap offers a great search for finding one: [button link="https://martech.zone/refer/namecheap/"]Search For A Domain On Namecheap[/button] 6 Tips On Choosing And Buying A…
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StoreConnect: A Salesforce-Native eCommerce Solution for Small and Medium-Sized Businesses
While e-commerce has always been the future, it is now more important than ever. The world has changed into a place of uncertainty, caution, and social distance, emphasizing many advantages of eCommerce for both businesses and consumers. Global e-commerce has…
