Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Adobe Creative Cloud Express: Beautiful Templates for Social Media Content, Logos, and More
When Mari Smith says she loves a tool for marketing on Facebook, it means it’s worth looking into. And that’s just what I did. Adobe Creative Cloud Express, previously known as Adobe Spark, is a free integrated web and mobile solution for creating and sharing impactful visual stories. Creative Cloud Express makes it easy to get started with tons of…
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How to be Persistent in Sales Without Turning Off Your Leads
Timing is everything in business. It can be the difference between a potential new client and being hung up on. It’s not expected that you’ll reach a sales lead on your first outreach call attempt. It may take a few tries as some research suggests it can take as many as 18 calls before you reach a lead on the phone for…
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Talend Data Preparation: Clean CRM Data for Smarter Insights Fast
The promise of actionable insights often runs headfirst into the messy reality of unclean data. Business leaders know their teams can’t afford to waste time on manual data cleaning when faster, more accurate decisions are needed. Yet data analysts, marketers, product managers, and even executives often get bogged down in fixing errors, reconciling formats, and struggling with outdated datasets instead…
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The Easiest Way To Minify Your Shopify CSS That’s Built Using Liquid Variables
We built out a Shopify Plus site for a client that has a number of settings for their styles in the actual theme file. While that’s really advantageous for easily adjusting styles, it means that you don’t have a static cascading style sheets (CSS) file that you can easily minify (reduce in size). Sometimes this is referred to as CSS…
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The 8 Best (Free) Keyword Research Tools for 2022
Keywords have always been essential for SEO. They let search engines understand what your content is about thus show it in SERP for the relevant query. If you have no keywords, your page will not get to any SERP as search engines will not be able to understand it. If you have some wrong keywords, then your pages will be…
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B2B: How to Create an Effective Social Media Lead Generation Funnel
Social media is a great way to generate traffic and brand awareness but it may be quite challenging in generating B2B leads. Why is social media not as effective at serving as a B2B sales funnel and how to overcome that challenge? Let’s try to figure it out! Social Media Lead Generation Challenges There are two main reasons why social media platforms…
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Grapes in, Champagne Out: How AI is Transforming the Sales Funnel
Behold the plight of the sales development rep (SDR). Young in their career and often short on experience, the SDR strives to get ahead in the sales org. Their one responsibility: recruit prospects to fill the pipeline. So they hunt and hunt but can’t always find the best hunting grounds. They create lists of prospects they think are great and…
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6 Game-Changing SEO Tips: How These Businesses Grew Organic Traffic to 20,000+ Monthly Visitors
In the world of search engine optimization (SEO), only those who have actually succeeded can shed light on what it actually takes to grow your website to tens of thousands of visitors per month. This proof of concept is the most powerful evidence of a brand’s ability to apply effective strategies and produce extraordinary content that will rank. With so…
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How Your Sales and Marketing Teams Can Stop Contributing To Digital Fatigue
The last couple of years has been an incredible challenge for me. On the personal side, I was blessed with my first grandchild. On the business side, I joined forces with some colleagues that I highly respect and we’re building a digital transformation consultancy that’s really taking off. Of course, in the middle of that, there’s been a pandemic that…
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How Is Apple’s Mail Privacy Protection (MPP) Impacting Email Marketing?
With the recent release of iOS15, Apple provided its email users with Mail Privacy Protection (MPP), limiting the use of tracking pixels to measure behaviors like open rates, device utilization, and dwell time. MPP also conceals users’ IP addresses, making location tracking far more generic. While the introduction of MPP may seem revolutionary and even radical to some, other major…
