Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Duplicate Content Penalty: The Myth, The Reality, and My Advice
For over a decade, Google has been fighting the myth of the duplicate content penalty. Since I still continue to field questions on it, I thought it would be worth discussing here. First, let’s discuss the verbiage: What Is Duplicate…
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Understanding The Challenges (And Frustrations) of HTML Email Design
If you open up a content management system to build web pages, it’s a pretty simple process. Modern web browsers support HTML, CSS, and JavaScript to strict web standards. And they’re just a handful of browsers that designers need to…
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Appointiv: Streamline and Automate Appointment Scheduling Using Salesforce
One of the significant behavioral changes that have occurred in the buyer’s journey online is the ability to self-service. As a buyer, I want to research problems online, identify solutions, evaluate vendors, and… ultimately… get as far to the finish…
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B2B Content Marketing Statistics
Elite Content Marketer developed an incredibly comprehensive article on Content Marketing Stats that every business should digest. There’s not a client that we don’t incorporate content marketing as part of their overall marketing strategy. The fact is that buyers, especially…