Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Google Analytics: Why You Should Review And How To Modify Your Acquisition Channel Definitions
We're assisting a Shopify Plus client where you can buy leisurewear online . Our engagement is to assist them in the migration of their domain and optimization of their site to drive more growth through organic search channels. We're also…
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How To Hyperlink Phone Number To Call Or Text In A HTML Anchor Tag
At work, we often sit down to a laptop or a desktop to view our corporate websites on a large screen... but if you take a look at the mobile visits to your website, you may be startled that the…
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Three Ways Marketing Agencies Are Innovating and Growing Value With Their Clients
Digital marketing is one of the fastest-evolving industries. Driven by economic instability and fast-emerging technology, it changes yearly. Is your marketing agency keeping up with all those changes, or are you providing the same service you did ten years ago?…
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Clearbit’s Weekly Visitor Report: Know Who’s Visiting Your Website, Convert The Ones That Matter
Having a detailed, qualitative understanding of your website traffic is essential to building effective, data-driven B2B marketing campaigns. Knowing who your visitors are, where they are on the campaign journey, and how likely they are to buy makes it possible…
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Placeit: Build Your Product Mockup With The Largest Photo and Video Library Online For Digital Mockups
Not every marketing department can afford a photoshoot of users holding a mobile phone with their app or at a desk navigating their SaaS platform. The answer, of course, is to download a mockup and then superimpose a screenshot from…
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Netra: AI-Powered Video Content Intelligence and Comprehension APIs
Netra is an AI -powered content classification company that is on a mission to revolutionize the way we perceive and interact with visual content. It harnesses the power of computer vision and artificial intelligence to illuminate the world's content. The…
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BuzzSumo: Research Content Engagement and Performance by Topic, Domain, And Influencer
If you're a long-time reader of Martech Zone, you know that I'm a huge advocate of building a high-quality content library of articles. The tired and old strategy of mass producing tons of average content isn't worth the investment. I…
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AdButler: Manage Your Site’s Advertising Packages and Ad Serving Within WordPress
If you've got a WordPress site and want to manage ad offering, packages, payments, and ad serving, AdButler may be the best option on the market. The WordPress integration via widgets makes building and deploying ad zones a piece of…
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How to Protect Your Business from the Growing Threat of Invoice Fraud in the Martech Era
The average enterprise uses well over 100 tools across its stack—each one potentially requiring a license, subscription, or recurring service contract. Combine this sprawling martech ecosystem with decentralized teams, automated accounting systems, and often fragmented procurement workflows, and you have…
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YaySMTP: Send Email Via SMTP In WordPress With Google Workspace and Two-Factor Authentication
I'm a huge proponent of Two-Factor Authentication ( 2FA ) on every platform that I'm running. As a marketer that works with clients and client data, I simply can't be too careful about security so the combination of different passwords…
