Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Analytics & Testing
Rebranding: How Embracing Change Will Grow Your Company Brand
It goes without saying that rebranding can produce tremendous positive results for a business. And you know this is true when the very companies that specialize in creating brands are the ones first to rebrand. About 58% of agencies are rebranding as a way to boost exponential growth through the COVID pandemic.Advertising Agency Trade Association We at Lemon.io have experienced firsthand how…
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Marketing Tools
How to Use Font Awesome in Illustrator and other Applications
My son needed a business card for his DJ and music production business (yes, he’s almost got his Ph.D. in Math). We wanted to provide a clean list using the icons for each service to save space when displaying his social channels on his business card. Rather than purchasing each logo or a collection from a stock photo site, we used…
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Analytics & Testing
How to Lower Your Customer Acquisition Cost for Maximum ROI
When you’re just starting a business, it’s tempting to attract clients by whatever manner you can, regardless of the cost, time, or energy involved. However, as you learn and grow you’ll realize that balancing the overall cost of customer acquisition with ROI is essential. To do that, you’ll need to know your customer acquisition cost (CAC). How to Calculate Customer…
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Content Marketing
DesignCrowd: Crowdsource Graphic Designs from 485,000+ Professionals
We love the full-time design teams that we have working on websites, infographics, and other publications. Having a design team at your ready helps with your output quality and consistency. That said, there are one-off projects that pop up everyone once in a while that we just need to get out there and get done. Perhaps it’s a business card,…
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Analytics & Testing
3-D Account-Based Marketing (ABM): How to Bring Your B2B Marketing to Life
As we increasingly run our work and personal lives online, B2B relationships and connections have entered a new hybrid dimension. Account-Based Marketing (ABM) can help deliver relevant messaging amidst changing conditions and locations — but only if companies match new workplace complexities with new dimensions of technology that harness quality data, predictive insights, and real-time synergies. Catalyzed by the COVID-19…
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Artificial Intelligence
How Taking a Mindful Approach to AI Cuts Down on Biased Data Sets
AI-powered solutions need data sets to be effective. And the creation of those data sets is fraught with an implicit bias problem at a systematic level. All people suffer from biases (both conscious and unconscious). The biases can take any number of forms: geographic, linguistic, socio-economic, sexist, and racist. And those systematic biases are baked into data, which can result…
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Analytics & Testing
MarTech Trends That Are Driving Digital Transformation
Many marketing specialists know: over the past ten years, marketing technologies (Martech) have exploded in growth. This growth process isn’t going to slow down. In fact, the latest 2020 study shows there are over 8000 marketing technology tools on the market. Most marketers use more than five tools on a given day, and more than 20 overall in the execution…
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Analytics & Testing
Campaignalyzer: Consistently Tag, Track, Execute, and Analyze your Analytics Campaigns
While we have a nice little UTM campaign builder on Martech Zone, it doesn’t offer the ability to store and consistently build your campaign URLs. Effectively managing and tracking your analytics campaigns can differentiate success and confusion. CampaignAlyzer is a versatile tagging solution designed to empower marketers and businesses with essential features. Let’s dive into how CampaignAlyzer can help you…
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E-commerce and Retail
Scary… The Average Halloween Fan Is Planning To Spend Over $100 This Year!
For the first time ever, per-person spending for Halloween will top $100. This year, each of the top spending categories – candy, decorations, costumes, and greeting cards will see significant increases, not just over last year’s numbers, but also over 2019 spending numbers.The Shelf, 021 Halloween Spending, Sales, Stats, and Trends Halloween Statistics Are UP! Last year, less than half…
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E-commerce and Retail
Why An Emotional Connection Will Be Key In This Holiday Season’s Sales Success
For well over a year, retailers have been dealing with the pandemic’s impact on sales and it looks like the marketplace is set to face yet another challenging holiday shopping season in 2021. Manufacturing and supply chain disruptions continue to wreak havoc on the ability to keep inventory reliably in stock. Safety protocols continue to inhibit customers from making in-store…
