Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Customer Data Platforms
Ambition: Gamification To Manage, Motivate, and Maximize Your Sales Team’s Performance
Sales performance is essential to any growing business. With an engaged sales team, they feel more motivated and connected to the organization’s goals and objectives. The negative impact of disengaged employees on an organization can be substantial — such as lackluster productivity, and wasted talent and resources. When it comes to the sales team specifically, a lack of engagement can…
- E-commerce and Retail
JungleScout: Tools and Training To Launch And Grow Your Sales On Amazon
There’s no understating the impact of Amazon on the retail and ecommerce. Not to mention the devastation that occurred in the retail industry due to the pandemic and the subsequent decision to lockdown the vast majority of small retailers. Today, more than 60 percent of consumers start their online shopping searches on Amazon. Amazon’s revenue from its marketplace sellers increased…
- Content Marketing
AppSheet: Build And Deploy A Content Approval Mobile App With Google Sheets
While I still develop from time to time, I lack both the talent or the time to become a full-time developer. I appreciate the knowledge I have – it helps me to bridge the gap between development resources and businesses that have a problem every day. But… I’m not looking to keep learning. There are a couple reasons why advancing…
- Analytics & Testing
The Relationship Between Personas, Buyer Journeys, And Sales Funnels
High-performance inbound marketing teams utilize buyer personas, understand buying journeys, and closely monitor their sales funnels. I’m helping deploy a training lesson on digital marketing campaigns and buyer personas with an international company right now and someone asked for clarification on the three so I think it’s worth discussing. Targeting Who: Buyer Personas I recently wrote on buyer personas and…
- Social Media & Influencer Marketing
The B2B Social Media Mirage: Why It’s Not Always the Growth Engine It’s Sold To Be
Everything I’m about to say is anecdotal. However, the pattern is becoming increasingly difficult to ignore. I haven’t conducted a multi-year research study. I haven’t parsed datasets or reviewed industry-wide analytics dashboards. What I have done is listen to a growing chorus of quiet confessions—marketers, founders, even clients—admitting they’ve stopped trying to drive growth with social media. And here’s the…
- Content Marketing
The 6 Key Characteristics of a Business Logo
Once, when talking about logos, the legendary logo designer of IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT said this: A logo doesn’t sell, it identifies. Paul Rand To be the most comprehensive and representative identity for your brand, every feature in your logo design must be there for a reason. Each aspect must be telling something about your brand.…
- Paid and Organic Search Marketing
The Factors That Impact How Quickly Your Page Loads On Your Website
We were meeting with a prospective client today and were discussing what impacts website load speed. There’s quite a battle going on on the Internet right now: Visitors are demanding rich visual experiences – even on higher-pixel retina displays. This is driving larger images and higher resolutions which are bloating image sizes. Search engines are demanding ultra-fast pages that have…
- Content Marketing
How Your Slow Website Is Hurting Your Business
Years ago, we had to migrate our site to a new host after our current host just started getting slower and slower. No one wants to shift hosting companies… especially someone that’s hosting multiple websites. Migration can be quite a painful process. Aside from the speed boost, Flywheel offered free migration so it was a win-win. I didn’t have a…
- Content Marketing
Why There Are 542 Banana Hangers on Amazon
There are 542 different banana hangers on Amazon… ranging in price from $5.57 to $384.23. The most inexpensive banana hangers are simple hooks that you mount under your cabinetry. The most expensive banana hanger is this beautiful Chabatree banana hanger that is hand-crafted and made out of sustainable wood resources. Seriously… I looked them up. I counted the results, sorted…
- Customer Data Platforms
Data Hygiene: A Quick Guide To Data Merge Purge
A merge purge is a pivotal function for business operations such as direct mail marketing and obtaining a single source of truth. However, many organizations still believe that the merge purge process is solely limited to Excel techniques and functions that do very little to rectify increasingly complex needs of data quality. This guide will help business and IT users…
