Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
How Your Slow Website Is Hurting Your Business
Years ago, we had to migrate our site to a new host after our current host just started getting slower and slower. No one wants to shift hosting companies… especially someone that’s hosting multiple websites. Migration can be quite a painful process. Aside from the speed boost, Flywheel offered free migration so it was a win-win. I didn’t have a…
- Content Marketing
Why There Are 542 Banana Hangers on Amazon
There are 542 different banana hangers on Amazon… ranging in price from $5.57 to $384.23. The most inexpensive banana hangers are simple hooks that you mount under your cabinetry. The most expensive banana hanger is this beautiful Chabatree banana hanger that is hand-crafted and made out of sustainable wood resources. Seriously… I looked them up. I counted the results, sorted…
- Customer Data Platforms
Data Hygiene: A Quick Guide To Data Merge Purge
A merge purge is a pivotal function for business operations such as direct mail marketing and obtaining a single source of truth. However, many organizations still believe that the merge purge process is solely limited to Excel techniques and functions that do very little to rectify increasingly complex needs of data quality. This guide will help business and IT users…
- Content Marketing
The Best Free Slideshow Maker Apps (Desktop Software, Mobile Apps, and Online Platforms)
Good slideshow maker software allows you to develop impressive presentations or videos with various customizable tools such as templates, sounds, effects, text formatting and shapes, etc. The generated files are saved in various formats like . MPEG, MOV, .AVI or .MP4, etc. So they can be easily accessed on other platforms such as Android, iOS or computer. These presentations can…
- Content Marketing
DesignCap: Design Striking Graphics Quickly For Business, Events, Social Media And More…
DesignCap is an online graphic design platform packed with thousands of professionally designed templates that help you easily create graphics, including: Data Visualization – Design infographics, presentations, reports, and charts. Marketing Graphics – Design posters, flyers, brochures, or menus. Social Media Graphics – YouTube Banners, YouTube Thumbnails, Facebook Page Covers, Instagram Posts. Other – Design cards and invitations. Not everyone…
- Content Marketing
When Can You Borrow and Use An Image Online?
A business I worked with posted an update on Twitter with an amusing cartoon that even had their company logo overlaid on it. I was surprised because I didn’t think they’d hired a cartoonist. I sent them a note and they were surprised… they had hired a social media company to engage and grow their following. The social media company…
- Email Marketing & Automation
Email Design Trends for 2021
The browser industry continues to move at full-speed with amazing innovation. Email, on the other hand, drags behind in its technological advancements as email lag in adopting the latest in HTML and CSS standards. That said, it’s a challenge that makes digital marketers work that much harder at being innovative and creative in their use of this primary marketing medium.…
- Marketing & Sales Videos
Kamua: Utilizing AI To Automate Video Rendering Formats
If you’ve ever produced and recorded video that you wished to display across social media, you know the effort required to crop for each video format to ensure your videos are engaging for the platform shared on. This is a fantastic example where artificial intelligence and machine learning can truly make a difference. Kamua has developed an online video editor…
- Content Marketing
InVideo: Create Custom Professional Videos For Social Media Within Minutes
Both podcasting and video are amazing opportunities to interact with your audience in a far more engaging and entertaining manner, but the creative and editing skills needed can be far outside most businesses’ means – not to mention the time and expense. InVideo has all of the features of a basic video editor, but with the added features of collaboration…
- Content Marketing
5 Ways To Use Social Listening To Improve Your Content Marketing Strategy
Content is king — every marketer knows that. However, oftentimes, content marketers cannot just rely on their skills and talent — they need to incorporate other tactics in their content marketing strategy to make it more powerful. Social listening improves your strategy and helps you speak directly to consumers in their language. As a content marketer, you probably know that…
