Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Developing a Comprehensive Content Calendar for Your Business Blog
A strong online presence is crucial for businesses to attract and engage their target audience. One of the most effective ways to achieve this is through a well-maintained corporate blog. However, creating consistent, high-quality content can be challenging without a…
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How To Use High-Resolution Images for Retina Displays In Your HTML Email
Retina display is a marketing term used by Apple to describe a high-resolution display that has a pixel density high enough that the human eye is unable to distinguish individual pixels at a typical viewing distance. A retina display typically…
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How to Use A Zoom Meeting to Record A Remote Guest On Your Podcast in Separate Tracks
I can’t tell you all the tools that I’ve used or subscribed to in the past to record podcast interviews remotely – and I had problems with all of them. It didn’t matter how good my connectivity was or the…
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How To Perform Competitor Analysis for Identifying Link Building Prospects
How do you find new backlink prospects? Some prefer to search for websites on a similar topic. Some look for business directories and web 2.0 platforms. And some just buy backlinks in bulk and hope for the best. But there…
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Building Value into Every Step of Your Customer Journey
Closing a sale is a big moment. It’s when you can celebrate all the work that has gone into landing a new customer. It’s where the efforts of all your people and your CRM and MarTech tools have been delivered.…