Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Content MarketingHow to Publish WordPress to LinkedIn Using Zapier

    How to Automatically Share Your WordPress Posts to LinkedIn Using Zapier

    One of my favorite tools for measuring and publishing my RSS feed or my podcasts to social media is FeedPress. Unfortunately, the platform doesn’t have LinkedIn integration, though. I reached out to see if they were going to add it and they provided an alternate solution – publishing to LinkedIn via Zapier. Zapier WordPress Plugin to LinkedIn Zapier is free…

  • Analytics & TestingCrowdfire Social Media Publishing

    Crowdfire: Discover, Curate, Share, and Publish Your Content For Social Media

    One of the biggest challenges of keeping and growing your company’s social media presence is providing content that provides value to your followers. One social media management platform that stands out from its competitors for this is Crowdfire. Not only can you manage multiple social media accounts, monitor your reputation, schedule and automate your own publishing… Crowdfire also has a…

  • Content MarketingReal Estate Video Marketing

    How to Use Video for Marketing Your Small Real Estate Business

    Do you know the importance of video marketing for the online presence of your real estate business? Whether a buyer or seller, you need a trusted and reputable brand identity to attract clients. As a result, the competition in real estate marketing is so fierce that you can’t quickly boost your small business. Fortunately, digital marketing has provided businesses of all…

  • Customer Data PlatformsCrankWheel Instant Demos

    CrankWheel: Bypass Scheduling and Downloads With Instant Browser-Based Demos

    Every interaction that’s required between a prospect with an intent to make a purchase and the ability for your sales team to help them convert is likely to reduce the chances of conversion. That includes time to respond, number of clicks, number of screens, number of form elements… everything. The sales professionals that I know just want to get in…

  • Analytics & TestingDigital Transformation and Strategic Vision

    Digital Transformation and the Importance of Integrating a Strategic Vision

    One of the few silver linings of the COVID-19 crisis for companies has been the necessary acceleration of digital transformation, experienced in 2020 by 65% of companies according to Gartner. It’s been on fast-forward since businesses across the world have pivoted their approach. As the pandemic has kept many people avoiding face-to-face interactions in stores and offices, organizations of all types have…

  • E-commerce and RetailPrintful Print On Demand and Order Fulfillment

    Printful: On-Demand Print and Embroidery Fulfillment

    One of the misnomers of dropshipping is that you lose profit as you pay other providers to print and fulfill your products. That’s not the case at all. At issue is the enormous startup costs to build your own storage and fulfillment centers to accommodate growth. Dropshippers can earn more than 50% more profit than those who keep their own…

  • Advertising TechnologyMoat Ad Analytics by Oracle Data Cloud

    Moat: Measure Consumer Attention Across Channels, Devices, and Platforms

    Moat by Oracle is a comprehensive analytics and measurement platform that provides a suite of solutions across ad verification, attention analytics, cross-platform reach and frequency, ROI outcomes, and marketing and ad intelligence. Their measurement suite includes solutions for ad verification, attention, brand safety, advertising effectiveness, and cross-platform reach and frequency. Working with publishers, brands, agencies, and platforms, Moat helps reach…

  • Artificial IntelligenceDigital Asset Management Trends

    The Top 5 Trends in Digital Asset Management (DAM) Happening In 2021

    Moving into 2021, there are some advancements happening in the Digital Asset Management (DAM) industry. In 2020 we witnessed massive changes in work habits and consumer behavior due to covid-19. According to Deloitte, the number of people working from home doubled in Switzerland during the pandemic. There is also reason to believe that the crisis will cause a permanent increase…

  • Marketing Infographics
    A Guide To Building The Perfect LinkedIn Profile

    The Ultimate Guide to Building the Perfect LinkedIn Profile

    There’s a ton of turmoil right now in the business sector. I’ve personally seen a lot of small businesses shed marketing resources throughout the pandemic and associated lockdowns. Simultaneously, though, I’ve been observing enterprise corporations struggle to find experienced talent and expertise. I’ve been personally advising many people in my industry to shift the focus of their LinkedIn profiles and…

  • Content MarketingWordPress Broken Link Checker

    How To Easily Check, Monitor, And Fix Broken Links in WordPress

    Martech Zone has gone through multiple iterations since launching in 2005. We’ve changed our domain, migrated the site to new hosts, and re-branded multiple times. There are now over 5,000 articles here with almost 10,000 comments on the site. Keeping the site healthy for our visitors and for search engines in that time has been quite the challenge. One of…

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