Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
What Is A 404 Error Page? Why Are They So Important?
When you make a request for an address in a browser, a series of events happen in a matter of microseconds: You type an address with http or https and hit enter.The http stands for hypertext transfer protocol and is routed to a domain name server. Https is a secure connection where the host and browser do a handshake and…
- Customer Data Platforms
UpLead: Build An Accurate B2B Prospect List To Power Campaigns and Close Sales
There are many marketing professionals out there that are vehemently against buying lists for prospecting. And there are, of course, very good reasons why: Permission – these prospects have not opted into solicitations from you so you risk your reputation by spamming them. Sending an unsolicited email doesn’t violate CAN-SPAM regulations in the United States as long as you have…
- Artificial Intelligence
Imagen: Store, Manage, and Organize Video and Rich Media Content in this Agile DAM
DIgital Asset Management (DAM) platforms have been around for over a decade, enabling large corporations to store, manage, organize, and distribute their brand-approved rich media files. Here’s a great explainer video of how Imagen helps brands to better ingest and manage their assets: Imagen offers two DAM products: Imagen Go An agile digital asset managment platform to store and organize all…