Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
TrueReview: Collect Reviews Easily And Grow Your Business’ Reputation and Visibility
This morning I was meeting with a client that has multiple locations for their business. While their organic visibility was horrible for their site, their placement in the Google Map pack section was fantastic. It’s a nuance that many businesses don’t fully understand. Regional search engine results pages have 3 main sections: Paid Search – denoted by small text that…
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Social Media & Influencer Marketing
Social Media Marketing 101
How do I get started on social media? This is a question that I continue to get when I speak on the impact of social media on a business’s marketing efforts. First, let’s discuss why your company would want to be active on social media. Reasons Why Businesses Use Social Media Marketing Here’s a great explainer video on 7 ways…
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Analytics & Testing
Moosend: All The Marketing Automation Features To Build, Test, Track, and Grow Your Business
One exciting aspect of my industry is the continued innovation and dramatic drop in cost for highly sophisticated marketing automation platforms. Where businesses once spent hundreds of thousands of dollars (and still do) for great platforms… now the costs have dropped significantly while the featuresets continue to improve. We were recently working with an enterprise fashion fulfillment company that was…
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Social Media & Influencer Marketing
How I Damaged My Reputation With Social Media… And What You Should Learn From It
If I’ve ever had the pleasure of meeting you in person, I’m fairly confident that you’d find me personable, humorous, and compassionate. If I’ve never met you in person, though, I fear what you might think of me based on my social media presence. I’m a passionate person. I’m passionate about my work, my family, my friends, my faith, and…
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Marketing Tools
Froala: Enhance Your Platform With A Full-Featured WYSIWYG Rich Text Editor
Froala WYSIWYG Rich Text Editor
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Analytics & Testing
How To Identify SEO Opportunities On Your Site To Improve Ranking In Search Results Using Semrush
Over the years, I’ve assisted hundreds of organizations with building out their content strategies and improving their overall search engine visibility. The process is fairly straight forward: Performance – Ensure their site performs well with regard to speed.Device – Ensure their site experience is superior on desktop and especially mobile.Branding – Ensure their site is attractive, easy-to-use, and is consistently…
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Content Marketing
How to Automatically Share Your WordPress Posts to LinkedIn Using Zapier
One of my favorite tools for measuring and publishing my RSS feed or my podcasts to social media is FeedPress. Unfortunately, the platform doesn’t have LinkedIn integration, though. I reached out to see if they were going to add it and they provided an alternate solution – publishing to LinkedIn via Zapier. Zapier WordPress Plugin to LinkedIn Zapier is free…
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Analytics & Testing
Crowdfire: Discover, Curate, Share, and Publish Your Content For Social Media
One of the biggest challenges of keeping and growing your company’s social media presence is providing content that provides value to your followers. One social media management platform that stands out from its competitors for this is Crowdfire. Not only can you manage multiple social media accounts, monitor your reputation, schedule and automate your own publishing… Crowdfire also has a…
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Content Marketing
How to Use Video for Marketing Your Small Real Estate Business
Do you know the importance of video marketing for the online presence of your real estate business? Whether a buyer or seller, you need a trusted and reputable brand identity to attract clients. As a result, the competition in real estate marketing is so fierce that you can’t quickly boost your small business. Fortunately, digital marketing has provided businesses of all…
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Customer Data Platforms
CrankWheel: Bypass Scheduling and Downloads With Instant Browser-Based Demos
Every interaction that’s required between a prospect with an intent to make a purchase and the ability for your sales team to help them convert is likely to reduce the chances of conversion. That includes time to respond, number of clicks, number of screens, number of form elements… everything. The sales professionals that I know just want to get in…
