Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Analytics & Testing
Digital Transformation and the Importance of Integrating a Strategic Vision
One of the few silver linings of the COVID-19 crisis for companies has been the necessary acceleration of digital transformation, experienced in 2020 by 65% of companies according to Gartner. It’s been on fast-forward since businesses across the world have pivoted their approach. As the pandemic has kept many people avoiding face-to-face interactions in stores and offices, organizations of all types have…
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E-commerce and Retail
Printful: On-Demand Print and Embroidery Fulfillment
One of the misnomers of dropshipping is that you lose profit as you pay other providers to print and fulfill your products. That’s not the case at all. At issue is the enormous startup costs to build your own storage and fulfillment centers to accommodate growth. Dropshippers can earn more than 50% more profit than those who keep their own…
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Advertising Technology
Moat: Measure Consumer Attention Across Channels, Devices, and Platforms
Moat by Oracle is a comprehensive analytics and measurement platform that provides a suite of solutions across ad verification, attention analytics, cross-platform reach and frequency, ROI outcomes, and marketing and ad intelligence. Their measurement suite includes solutions for ad verification, attention, brand safety, advertising effectiveness, and cross-platform reach and frequency. Working with publishers, brands, agencies, and platforms, Moat helps reach…
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Artificial Intelligence
The Top 5 Trends in Digital Asset Management (DAM) Happening In 2021
Moving into 2021, there are some advancements happening in the Digital Asset Management (DAM) industry. In 2020 we witnessed massive changes in work habits and consumer behavior due to covid-19. According to Deloitte, the number of people working from home doubled in Switzerland during the pandemic. There is also reason to believe that the crisis will cause a permanent increase…
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Marketing Infographics
The Ultimate Guide to Building the Perfect LinkedIn Profile
There’s a ton of turmoil right now in the business sector. I’ve personally seen a lot of small businesses shed marketing resources throughout the pandemic and associated lockdowns. Simultaneously, though, I’ve been observing enterprise corporations struggle to find experienced talent and expertise. I’ve been personally advising many people in my industry to shift the focus of their LinkedIn profiles and…
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Content Marketing
How To Easily Check, Monitor, And Fix Broken Links in WordPress
Martech Zone has gone through multiple iterations since launching in 2005. We’ve changed our domain, migrated the site to new hosts, and re-branded multiple times. There are now over 5,000 articles here with almost 10,000 comments on the site. Keeping the site healthy for our visitors and for search engines in that time has been quite the challenge. One of…
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Analytics & Testing
Upstream, Upselling, and Downstream Marketing Opportunities For Business Growth
If you asked most people where they find their audience, you’ll often get a very narrow response. Most advertising and marketing activity is associated with the vendor selection of the buyer’s journey… but is that already too late? If you’re a digital transformation consultation firm; for example, you may fill out all the details in a spreadsheet by only viewing…
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Content Marketing
Sqribble: Click, Design, and Publish Your Own Ebooks, Case Studies, or Whitepapers in Minutes
As you’re trying to provide as much clarity, information, and differentiation for your products and services for your clients and prospects, there’s no doubt that digital publishing is a fantastic means of distributing detailed and complex information. While you can write an ebook using a simple word editor like Google Docs, your opportunity to organize content, include captivating graphics, and…
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Marketing Infographics
The Top Trends Shaping Digital Marketing
This is a great summary of many of the trends that we’ve been hammering away on with our clients – organic search, local search, mobile search, video marketing, email marketing, paid advertising, lead generation, and content marketing are key trends. It’s pretty much a truism that you need to be keyed in to the latest digital marketing statistics and the hottest trends for your digital…
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Marketing Infographics
Location-Based Marketing: Geo-Fencing and Beacons
While I was up at the IRCE in Chicago, I spoke with a company that described to me their platform that bridged online and offline customer interaction. Here’s an example: You walk into your favorite retail outlet. As soon as you walk through the door, the sales manager greets you by name, discusses the product you were researching earlier in…
