Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Influ2: A Person-Based Account-Based Marketing (ABM) Advertising Platform
Accounts don’t make decisions, people do . A successful Account-Based Marketing ( ABM ) program goes after accounts on the strategic level but speaks to people on the execution level. Influ2 defines this as a high-resolution ABM program where the…
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SmartDocs: Microsoft Word Document and Sharepoint Management, Repository, and Automation
The demand for efficient content management and document automation is greater than ever with RFPs , SOWs , and other sales documents and contracts. Enter SmartDocs, the unrivaled leader in MS Word Content Management and Document Automation Software. If you've…
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WordPress: How To Publish Feeds For Each Category On Your Blog
By default, a WordPress blog has a feed that incorporates all its posts, regardless of category. One way to improve personalization and segmentation for your site visitors is to enable an RSS feed specific to their categories of interest. You…
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Three Ways to Ensure Your Small Screen Engagement is Having a Big Impact
No doubt the pandemic altered consumer purchase behaviors and expectations leading retailers to find new and better ways to engage online. On top of increased online spend in 2020 -- up 44% from 2019 to more than $861 billion in…
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InboxAware: Email Inbox Placement, Deliverability and Reputation Monitoring
Delivering emails to the inbox is frustrating for legitimate businesses as spammers continue to abuse and damage the industry. Because sending emails is so easy and inexpensive, spammers can jump from ESP to ESP or even script their emails from…
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Lessons Learned: Social Media Platforms and Blockchain Mass Adoption
The inception of blockchain as a solution to secure data is a welcome change. All the more now, as social media platforms have leveraged their pervasive presence to abuse people's privacy constantly. It is a fact. A fact that has…
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OwnBackup: Disaster Recovery, Sandbox Seeding, And Data Archival for Salesforce
Years ago, I migrated my marketing automation to a fairly well-known and widely adopted platform (not Salesforce ). My team designed and developed a few nurturing campaigns and we were really starting to drive some great lead traffic... until disaster…
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Sales Outreach: Six Strategies That Win Hearts (And Other Tips!)
Writing business letters is a concept that stretches back to the past. At those times, physical sales letters were a trend aimed to replace door-to-door marketers and their pitches. Modern times require modern approaches (just look at the changes in…
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Vectr: Create Logos, Convert Images, and Collaborate With AI in Real-Time
Designing professional graphics doesn’t need to be hard or expensive. But for many creators, marketers, and entrepreneurs, traditional vector design tools can feel like a wall of complexity—with steep learning curves, bloated software, and disconnected workflows. Whether you’re trying to…
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From Hits to Events: A Comprehensive Glossary for Mastering Google Analytics 4
From its early beginnings tracking simple hits and pageviews in Urchin and Universal Analytics, Google's measurement platform has undergone a radical transformation. The original model—based on sessions and categories of hits like pageviews, events, and ecommerce—was built for a desktop-centric…
