Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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E-commerce and Retail
Carts Guru: Marketing Automation for Ecommerce
Unfortunately, e-commerce platforms often don’t prioritize marketing. If you have an online store, you won’t meet your full revenue potential unless you’re able to acquire new customers and maximize the revenue potential of your current customers. Thankfully, there are excellent marketing automation platforms available that provide all the tools necessary to automatically target customers where they’re most likely to open,…
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Marketing Tools
How to Check Your Local Directory Listings
Local directories can be both a blessing and a curse to businesses. There are three key reasons to pay attention to local directories: SERP Map Visibility – companies don’t often realize that having a business and a website doesn’t necessarily make you visible in search engine result pages. Your business must be listed on Google Business to get visibility in…
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Social Media & Influencer Marketing
Khoros: Social Media Marketing & Management For Enterprise
Khoros helps large brands orchestrate, govern, publish, and measure social media campaigns that drive business results. How Khoros’ Social Media Platform Helps Enterprise Team effectiveness – Bring all your teams, channels, and content into one easy-to-adopt platform. Manage cross-channel social media campaigns and real-time conversations in a single dashboard with greater efficiency and visibility. Elevate your content – Collaborate, plan,…
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Analytics & Testing
10 Reasons Your Site Is Losing Organic Ranking… And What To Do
There are a number of reasons that your website may be losing its organic search visibility. Migration to a new domain – While Google offers a means for letting them know you’ve moved to a new domain via Search Console, there’s still the issue of ensuring every backlink out there resolves to a good URL on your new domain rather…
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Content Marketing
Soundtrap: Create Your Guest-Driven Podcast in the Cloud
If you’ve ever wanted to create a podcast and bring guests on, you know how difficult it can be. I currently use Zoom to do this since they offer a multi-track option when recording… ensuring that I can edit each person’s track independently. It still requires that I import the audio tracks and mix them within Garageband, though. Today I…
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Content Marketing
WordPress Plugin: Open A Video In A Lightbox with Elementor
We’ve adopted a website with a client that was built with Elementor, a fantastic drag-and-drop editing plugin for WordPress that transforms the ease of building complex, beautiful, responsive layouts without programming or the need to understand shortcodes. Elementor does have some limitations, one of which I ran into working on a client site. They wanted a button that opened a…
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Content Marketing
Sharing Is Not Enough: Why You Need A Content Amplification Strategy
There was a time when if you’d build it, they would come. But that was all before the internet becoming overly saturated with content and lots of noise. If you’ve been feeling frustrated that your content just doesn’t go as far as it used to, it’s not your fault. Things just changed. Today, if you care enough about your audience…
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Content Marketing
Elementor: A Fantastic Editor for Designing Beautiful WordPress Pages and Posts
This afternoon, I spent a few hours building my first client site using Elementor. If you’re in the WordPress industry, you’ve probably already heard the buzz about Elementor—they’ve just hit 2 million installations! For the last couple of years, I’ve been using Avada for all of my clients. The theme is elegantly constructed, utilizing a combination of theme and plugin to maintain…
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Sales and Marketing Training
10 Reasons A Company May Want to Build A Solution Versus Licensing One (And Reasons Not To)
Recently, I wrote an article advising companies not to host their videos on their infrastructure. There was some pushback from some techies who understood the ins and outs of video hosting. They had some excellent points, but video requires an audience, and many video hosting platforms provide a solution AND the audience. In fact, YouTube is the second most searched…
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Advertising Technology
Your Brand Playbook For Delivering a Successful 2020 Holiday Season
The COVID-19 pandemic has had a dramatic impact on life as we know it. The norms of our day-to-day activities and choices, including what we buy and how we go about doing so, have shifted with no sign of reverting back to old ways anytime soon. Knowing the holidays are around the corner, being able to understand and anticipate consumer…
