Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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5 Essential Features to Look for in an Online Form Building Platform
If you’re looking for an easy, efficient, and secure way to collect the information you need from your clients, volunteers, or prospects, an online form builder can increase your productivity exponentially. By implementing one at your organization, you’ll be able to forgo time-consuming manual processes and save ample time, money, and resources. However, several tools exist, and not all online form…
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Prioritizing User Privacy in Platform Development and Licensing: A Guide for Leaders in Marketing and Technology
Digital privacy concerns are at the forefront of consumers’ minds. Whether you’re a solutions provider, MarTech professional, or business… we all play a pivotal role in shaping the ethical landscape of platform development as it concerns privacy. As our industries fail to respect the rights of our users, there’s more and more pressure to legislate consumer protections with the government,…
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Acquire.io: A Unified Customer Engagement Platform
Customers are the lifeblood of every business. Yet only a few companies can keep up with their evolving demands, leaving firms ready to invest in customer experience and improve their market share with a huge window of opportunity. Unsurprisingly, CX management has emerged as a top priority for business leaders who are investing increasing resources to achieve it. However, achieving…
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PandaDoc: Create, Send, Track, and eSign Sales Documents
Being a partner in the Salesforce ecosystem has been an incredible experience, but the negotiation process for creating, sending, and updating our statements of work has been quite an undertaking. I sometimes think I’m spending more time writing statements of work (SOW) than I am doing the work itself! Not to mention, each company has its own internal style, level…
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PayPal Market Share Statistics: A History of Dominating Online Payment Processing
While I’m a huge fan of Amazon, an Amazon Affiliate, and a Prime Addict, I also like PayPal. I have a great credit account with PayPal, get cash back on expenditures, and can set up alternative payments for my PayPal Debit Card, which is very convenient for the business. Today, I was on Sweetwater and wanted to purchase new headphones…
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A Checklist for Building and Marketing Your Mobile Application
Mobile application users are often deeply engaged, read multiple articles, listen to podcasts, view videos, and interact with other users. It’s not easy to develop a mobile experience that works, though! 10-Step Checklist to Build & Market a Successful App details the necessary course of action – step-by-step from app concept to launch – to help apps reach their full…
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AdTech Book: A Free Online Resource to Learn Everything About Advertising Technology
The online advertising ecosystem consists of companies, technology systems, and complex technical processes working together to serve ads to online users across the Internet. Online advertising has many positive aspects. For one, it’s provided content creators with a source of revenue so they can distribute their content for free to online users. It’s also allowed new and existing media and…
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Beauty Matching Engine: Personalized AI Recommendations That Drive Online Beauty Sales
No one could have realized the apocalyptic effect COVID-19 would have on our daily lives, the economy, and retail, with the closure of many leading high street stores. It’s made brands, retailers, and consumers rethink the future of retailing. Beauty Matches Engine Beauty Matches Engine (BME) is a solution for beauty-specific retailers, e-tailers, supermarkets, hairdressers, and brands. BME is an…
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How to Write a Powerful and Effective Explainer Video Script
I’m finishing up the production of a video explainer for a client of ours this week. It’s been a simple process, but it was essential that I narrowed down the script to ensure it was as brief, impactful, and thorough as possible to ensure the explainer video has maximum impact. Explainer Videos Statistics On average, viewers watch 46.2 seconds of…
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Funnel: Collect, Transform, and Feed Marketing Data
As more and more tools are in your sales and marketing stack, producing centralized reports can be quite a chore. Most marketers I know spend a lot of time collecting and transforming data and then manually producing the reports they need to report on campaigns and other marketing metrics. Funnel: Integrations With Over 500 Data Sources Funnel takes messy, siloed…
