Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Sales Enablement, Automation, and PerformanceWhat is Sales Enablement?

    What Is Sales Enablement? How Important Is It?

    Sales enablement has evolved into a critical initiative for any organization that wants to improve its sales performance and drive revenue growth. By investing in sales enablement, organizations can empower their sales teams to be more successful and achieve their goals. While sales enablement technology is proven to increase revenue by 66%, thought: 93% of companies have yet to implement a…

  • Social Media & Influencer MarketingHow to improve your visual content

    4 Strategic Ways to Improve Your Visual Content

    We have now entered an era during which users want appealing content, and they want it quickly. In addition to making that possible, here’s why you should use visual content: Easy to share Simple to remember Fun and engaging It’s thus clear that you need to step up your visual marketing game. To help you, I’ve put together four strategies you can implement…

  • Content MarketingMarketplace Positioning and Profitability

    The Five Profitable Positions in any Marketplace

    In my former corporate life, I was consistently amazed at the communication gap between those who made the products and those who marketed and sold them. As a tinkerer and a social problem solver, I always tried bridging the gap between makers and marketers. Sometimes, these efforts were successful; sometimes, they were not. Yet while trying to solve the inner…

  • Marketing & Sales VideosRenderforest - Create Videos Online

    Renderforest: Real-Time Video Editing and Animation Templates Online

    We’re launching a new series of interviews here soon on the marketing technology blog with the assistance of Creative Zombie Studios. Our existing podcast with Edge of the Web Radio is amazing and airs regionally in Indianapolis on Saturday afternoons on Freedom 95… but sometimes we need to dig deep with the talent we wish to interview. With the background…

  • Social Media & Influencer MarketingSocxo: Employee Advocacy and Curation Platform

    Socxo: Boost Your Brand’s Credibility and Trust with Employee Advocacy

    Businesses face the challenge of cutting through the noise and reaching their target audiences meaningfully. Traditional marketing efforts are no longer enough to build genuine connections with customers. Instead, people rely on recommendations from those they trust—family, friends, and colleagues. This is where employee advocacy becomes a game-changer. When employees actively share and promote company content on their personal social…

  • Customer Data Platformsgoogle chromium 3p third party cookies

    Google’s SameSite Upgrade Reinforces Why Publishers Need Email to Move Beyond Cookies

    The launch of Google’s SameSite Upgrade in Chrome 80 signals yet another nail in the coffin for third-party (3P) browser cookies. Following Firefox and Safari, which have already blocked third-party cookies by default, and Chrome’s existing cookie warning, the SameSite upgrade further clamps down on the use of effective third-party cookies for audience targeting. Impact on Publishers The change will…

  • E-commerce and RetailZilliant Real-time Market Pricing for B2B Businesses

    How Real-Time Market Pricing Can Boost Business Performance

    As the modern world places increasing importance on speed and flexibility, the ability to infuse real-time, highly relevant pricing and sales guidance into their sales channels can give businesses the upper hand on competitors when meeting customer expectations. Of course, as the demands of performance increase, so do the complexities of business.  Market conditions and business dynamics are changing increasingly…

  • Marketing Toolsstrengthen process without compromising creativity

    5 Ways to Strengthen Process without Compromising Creativity

    Marketers and creatives can get a little skittish when talk of process comes up. This should come as no surprise. After all, we hire them for their ability to be original, imaginative, and even unconventional. We want them to think freely, get us off the beaten path, and build an innovative brand that stands out in a crowded marketplace. We…

  • Content MarketingVideo Editing Tips for Marketers

    5 Video Editing Tips for Marketers

    Video marketing has become one of the top marketing methods in the last decade. As equipment and editing programs become more commonly used, the prices of these have dropped, making video production much more affordable. However, it can be tricky to get just right the first few times you try it. Finding the right way to set a video up for…

  • Sales and Marketing TrainingWhat is an ASP? Application Service Providers and Cloud Computing

    Application Service Providers (ASPs) in the Era of Cloud Computing

    Companies constantly seek ways to streamline operations, reduce costs, and stay competitive. One solution that has gained significant traction in recent years is using Application Service Providers (ASPs). ASPs are third-party entities that manage and distribute software-based services and solutions to customers across a wide area network, typically the Internet. Some well-known ASPs include Salesforce, Microsoft Azure, Google Cloud, and…

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