Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Customer Data Platforms
5 Best Practices for SaaS Customer Success
Gone are the days when customer success teams toiled with unlimited calls and clients to handle. Now is the time to churn less and receive more in terms of SaaS customer success. You only need some smart strategies and perhaps some help from a SaaS application development company. But, even before that, it all comes down to knowing the right practices for…
- Content Marketing
Your Outbound Marketing is Less Effective without Inbound Efforts
If you’re a longtime reader of Martech Zone, you know that the word versus often sends me into a blind rage. The folks at SoftwareAdvice sent a detailed article, Inbound vs Outbound Marketing: A Primer for Newbies or Switchers. The guide does an excellent job of walking through the strategies, differences, and even the tools of inbound strategies and outbound…
- Sales Enablement, Automation, and Performance
Five Top Tips for Agencies Looking to Build New Revenue Streams in a Crisis
The pandemic crisis creates an opportunity for companies that are agile enough to take advantage. Here are five tips for those looking to pivot in light of the coronavirus pandemic.
- Social Media & Influencer Marketing
The Double-Edged Sword of Social Media Connectivity and Caution (and Why I’m Done with Facebook)
When social media emerged, it felt like a revolution for connectivity, culture, and knowledge sharing. It was a virtual melting pot, bringing people from across the globe together in once unimaginable ways. With the tap of a screen, we could experience life in distant cultures, join conversations that transcended language barriers, and access insights that once lay behind institutional walls.…
- Content Marketing
Designer Terminology: Fonts, Files, Acronyms, and Layout Definitions
Common terminology utilized by designers of graphics and layouts for the web and print.
- Social Media & Influencer Marketing
The Advantages and Disadvantages of Using Social Media Logins For Business Registration
A social media login, also known as social login or social sign-in, is a feature on websites and applications that allows users to log in or create an account using their existing credentials from social media platforms, such as Facebook, Twitter, Google, or LinkedIn, instead of creating a separate username and password for the specific website or app. Here’s how…
- Email Marketing & Automation
Email Marketing: Simple Subscriber List Retention Analysis using Excel or Google Sheets
People underestimate the value of a subscriber. Here's a breakdown of how to not only measure the value, but how to analyze list retention to identify where to acquire new customers and how many with list retention analysis. Sample worksheet included!
- Content Marketing
Rethinking B2B Marketing Outreach? Here’s How to Pick Winning Campaigns
As marketers adjust campaigns to respond to the economic fallout from COVID-19, it’s more important than ever to know how to pick winners. Revenue-focused metrics let you allocate spend effectively.
- Content Marketing
The 8 Characteristics of a “V”ery Good Brand
For years I used to poo-poo the idea of branding. A bunch of touchy-feely people arguing about the hue of green in a logo seemed preposterous to me. As did the price tag of branding agencies that charged tens or even hundreds of thousands of dollars. My background is in engineering. The only color code I cared about was to…
- Mobile Marketing, Messaging, and Apps
iPhone and iPad: Elevate Your Mobile Web Experiences with Webkit CSS Capabilities
Delivering exceptional web experiences across various devices is paramount for engaging users and driving conversions. However, the fragmented nature of browser capabilities and device-specific nuances pose significant challenges for developers and designers striving to create pixel-perfect, high-performance websites. Enter the world of iPhone and iPad-specific CSS—a powerful toolkit that empowers creators to harness the full potential of Apple’s industry-leading mobile…
