Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • woocommerce email platforms

    The Best Tools for WooCommerce Email Marketing

    WooCommerce is the most popular and arguably one of the best eCommerce plugins for WordPress. It is a free plugin that is simple to set up and use. Undoubtedly, the best way to turn your WordPress website into a fully…

  • gravity forms lead generation

    Gravity Forms: Easily Build Forms in WordPress to Capture Leads

    Utilizing WordPress as your content management system is pretty much the norm nowadays. Many of these sites are beautiful but lack any strategy for capturing inbound marketing leads. Companies publish whitepapers, case studies, and use cases in great detail without…

  • digital roadmap forward looking businesses

    Creating A Digital Roadmap For Forward-Looking Businesses

    Tim Duncan, Product Growth Lead at Bottle Rocket, discusses the value in creating a common digital vision within a company and how businesses can become more agile in adapting to ongoing digital market change.

  • Appointy: Self-Scheduling Website App with Calendar Integration, Mobile App, and Payment Processing

    Appointy: All-In-One Online Scheduling For Your Business

    Businesses with service-based offerings are constantly looking for ways to make it easier for clients to purchase services or reserve their time. An appointment scheduling tool is a seamless way to achieve this since you can provide the convenience and…

  • Carts Guru - Shopping Cart Marketing Automation

    Carts Guru: Marketing Automation for Ecommerce

    Unfortunately, e-commerce platforms often don’t prioritize marketing. If you have an online store, you won’t meet your full revenue potential unless you’re able to acquire new customers and maximize the revenue potential of your current customers. Thankfully, there are excellent…

  • How to Check Local Directory Listings

    How to Check Your Local Directory Listings

    Local directories can be both a blessing and a curse to businesses. There are three key reasons to pay attention to local directories: SERP Map Visibility – companies don’t often realize that having a business and a website doesn’t necessarily…

  • Khoros Enterprise Social Media Marketing and Management System

    Khoros: Social Media Marketing & Management For Enterprise

    Khoros helps large brands orchestrate, govern, publish, and measure social media campaigns that drive business results. How Khoros’ Social Media Platform Helps Enterprise Team effectiveness – Bring all your teams, channels, and content into one easy-to-adopt platform. Manage cross-channel social…

  • Reasons Your Site Is Not Ranking In Organic Search

    10 Reasons Your Site Is Losing Organic Ranking… And What To Do

    There are a number of reasons that your website may be losing its organic search visibility. Migration to a new domain – While Google offers a means for letting them know you’ve moved to a new domain via Search Console,…

  • soundtrap cloud podcasting recording editing platform

    Soundtrap: Create Your Guest-Driven Podcast in the Cloud

    If you’ve ever wanted to create a podcast and bring guests on, you know how difficult it can be. I currently use Zoom to do this since they offer a multi-track option when recording… ensuring that I can edit each…

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