Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Sales Enablement, Automation, and Performance
What Is Sales Enablement? How Important Is It?
Sales enablement has evolved into a critical initiative for any organization that wants to improve its sales performance and drive revenue growth. By investing in sales enablement, organizations can empower their sales teams to be more successful and achieve their goals. While sales enablement technology is proven to increase revenue by 66%, thought: 93% of companies have yet to implement a…
-
Content Marketing
The Five Profitable Positions in any Marketplace
In my former corporate life, I was consistently amazed at the communication gap between those who made the products and those who marketed and sold them. As a tinkerer and a social problem solver, I always tried bridging the gap between makers and marketers. Sometimes, these efforts were successful; sometimes, they were not. Yet while trying to solve the inner…
-
E-commerce and Retail
How Real-Time Market Pricing Can Boost Business Performance
As the modern world places increasing importance on speed and flexibility, the ability to infuse real-time, highly relevant pricing and sales guidance into their sales channels can give businesses the upper hand on competitors when meeting customer expectations. Of course, as the demands of performance increase, so do the complexities of business. Market conditions and business dynamics are changing increasingly…
-
Marketing Tools
5 Ways to Strengthen Process without Compromising Creativity
Marketers and creatives can get a little skittish when talk of process comes up. This should come as no surprise. After all, we hire them for their ability to be original, imaginative, and even unconventional. We want them to think freely, get us off the beaten path, and build an innovative brand that stands out in a crowded marketplace. We…
-
Content Marketing
5 Video Editing Tips for Marketers
Video marketing has become one of the top marketing methods in the last decade. As equipment and editing programs become more commonly used, the prices of these have dropped, making video production much more affordable. However, it can be tricky to get just right the first few times you try it. Finding the right way to set a video up for…
-
Sales and Marketing Training
Application Service Providers (ASPs) in the Era of Cloud Computing
Companies constantly seek ways to streamline operations, reduce costs, and stay competitive. One solution that has gained significant traction in recent years is using Application Service Providers (ASPs). ASPs are third-party entities that manage and distribute software-based services and solutions to customers across a wide area network, typically the Internet. Some well-known ASPs include Salesforce, Microsoft Azure, Google Cloud, and…