Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Marketing Tools
Espresso: Editing Email Templates in OSX is Easier With Content Folding
Because email HTML doesn’t respect HTML5 and CSS3, it requires a multitude of nested tables to make anything align well and incorporate responsiveness for mobile applications. When you begin building complex email templates with many sources, embedded code, and varying layouts, it’s easy to get lost in your code. Utilizing email client testing, I could verify that our email newsletter…
- Content Marketing
Fireside: Simple Podcast Website, Hosting, and Analytics
We’re launching a regional podcast recorded in our Indianapolis Podcast Studio but we didn’t want to go through the trouble of building out a site, getting a podcast host, and then implementing podcast feed metrics. One alternative would have been to host on SoundCloud, but we’re a bit hesitant since they came close to shutting down – no doubt they’ll…
- Content Marketing
The Focus of Your Content May Be Hurting Your Marketing Strategy
As part of an overall search strategy, we used to have companies focus on recent, frequent, and relevant content driven by keywords that could increase organic ranking and conversions. Writing numerous short articles is one of those bits of advice that we’ve abandoned in recent years. There are a few reasons why: Deep content – search engines rank by the…
- Analytics & Testing
5 Marketing Budget Mistakes to Avoid
One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. Setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team requires it. Flat budgets produce flat…
- Customer Data Platforms
SQL: Full Table Lookup for States and Provinces for the US and Canada
The more work I do in this industry, the more I have to utilize SQL almost daily to extract the information I need from CRM databases, website CMS platforms, and CDPs. I’d encourage any marketer to learn SQL. SQL isn’t just for pulling the information you need; it’s also for storing it. For one client, I built an online store…
- Content Marketing
Adapting and Responding to Feedback Drives Content Marketing Results
How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance. According to 90% of the 150 brand marketers surveyed, responsiveness—or the ability to source, understand and then quickly react to feedback, preferences, and needs—is important, if not critical, to the delivery of an exceptional customer experience. Only 16 percent of…
- Content Marketing
Insights: Ad Creative that Drives ROI on Facebook and Instagram
Running effective Facebook and Instagram advertising campaigns requires excellent marketing choices and ad creative. Choosing the right visuals, ad copy, and calls-to-action will offer you the best shot at achieving campaign performance goals. In the market, there’s a lot of hype out there about quick, easy success on Facebook – first off, don’t buy it. Facebook marketing works extremely well,…
- Social Media & Influencer Marketing
Influencer Marketing: History, Evolution, and the Future
Influencer marketing has transformed how brands engage their audiences. By leveraging the voices of individuals with trust and influence, companies can authentically connect with consumers and drive action. But how did we get here? Influencer marketing isn’t as new as you might think — it’s a strategy that’s been evolving for centuries, shaped by culture, technology, and consumer behavior. What…
- Mobile Marketing, Messaging, and Apps
How to Polish Mobile App Store Product Pages in Pre-launch
Pre-launch phase is one of the most critical periods in the lifecycle of an app. Publishers have to deal with myriads of tasks which put their time management and priority setting skills to the test. However, an overwhelming majority of app marketers fail to realize that skillful A/B testing can smooth things down for them and assist in various pre-launch…
- Marketing Tools
InsideView Fuels Go-to-Market Success with Targeting Intelligence
Pressure on CMOs is quickly mounting as they’re given more direct responsibility for revenue growth, including more budget and systems resources to make it happen. “Great,” you say! Finally some respect for marketers. But the challenge is now they’re being held more accountable for delivering measurable results – and fast. A major barrier to success is marketing teams lack key…
