Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-    What is Augmented Reality? How Is AR Being Deployed for Brands?From a marketer's point of view, I actually believe augmented reality ( AR ) has much more potential than virtual reality ( VR ). While virtual reality will allow us to experience a totally artificial experience, augmented reality will enhance… 
-    Don’t Let Bots Speak for Your Brand!Alexa, Amazon’s voice-enabled personal assistant, could drive more than $10 billion in revenue in just a couple of years. In early January, Google said it had sold more than 6 million Google Home devices since mid-October. Assistant bots like Alexa… 
-    Index Quick Chip: A Faster, Better EMV ExperienceThis afternoon, I visited my daughter at her office (how cool a Dad am I?). I stopped at the store across the street, The Fresh Market and picked up a nice flower arrangement for her desk and some treats for… 
-    Taking Risks Is Necessary, But Risk Doesn’t Work Like You Think It DoesThis week, I was asked to speak at Sparks Talk , a regional event where speakers are challenged to do a concise, timed speech on a monthly topic. The topic for my keynote was risk , something I'm all too… 
-    Human Progress and Dell Technology WorldIf you only paid attention to technology through mainstream media sources, you might think autonomous cars are killing people, robots are taking our jobs, and technology is leading us to doom. As marketers, I think it's critical that we don't… 









