Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Does an Emoji in Your Subject Line Impact Email Open Rates?
We’ve shared some details on how some marketers incorporate emojis into their marketing communications. In celebration of World Emoji Day – yes… there’s such a thing – Mailjet performed some testing using emojis in email subject lines to see how different…
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ConnectLeader TopRung: B2B Sales Gamification and Performance Management Tool
B2B sales acceleration technologies innovator ConnectLeader has announced the availability of its TopRung sales gamification and performance management tool. TopRung uses the power of team competition to align, adopt and accelerate sales activities, as well as drive sales process adoption and create more lead generation conversations that…
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The Ultimate Guide: How to Sell on Amazon
This week, we had a great conversation with Randy Stocklin on our podcast. Randy is an e-commerce expert who co-founded One Click Ventures, which owns three large e-retailers in the eyeglass industry. One topic we touched on was the importance of…
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Gated or Non-Gated Content: When? Why? How…
Reaching your audience by intersecting with their digital behaviors is getting inherently more accessible through targeted advertising and media. Getting your brand to the forefront of your buyer’s mind, helping them become more aware of your brand and hopefully entering…