Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Veritone Artificial Intelligence

    LegalZoom Implements Artificial Intelligence Using Veritone One

    In an instantaneous world of online media, brand reputation should be seen as a matter of life and death. But, when it comes to broadcast media, managing everything people say about a brand can feel next to impossible. The FCC…

  • Email Subject Line Emoji and Emoticon Usage Statistics

    Does an Emoji in Your Subject Line Impact Email Open Rates?

    We’ve shared some details on how some marketers incorporate emojis into their marketing communications. In celebration of World Emoji Day – yes… there’s such a thing – Mailjet performed some testing using emojis in email subject lines to see how different…

  • Mobile Ecommerce Checkout

    5 Design Elements that Work Well for Mobile Conversion

    Despite a rise in mobile usage, many websites deliver a poor mobile experience, forcing potential customers off-site. Business owners who have only just learned to navigate the desktop space are finding it difficult to make the transition to mobile. Finding…

  • Sales Gamification

    ConnectLeader TopRung: B2B Sales Gamification and Performance Management Tool

    B2B sales acceleration technologies innovator ConnectLeader has announced the availability of its TopRung sales gamification and performance management tool. TopRung uses the power of team competition to align, adopt and accelerate sales activities, as well as drive sales process adoption and create more lead generation conversations that…

  • Local Business Digital Marketing

    Mia: Local Business Reviews, Loyalty, and CRM

    Mia, from Signpost, scans data on millions of consumers to find new opportunities to send the right messages at the right time. This AI-based technology creates emails and texts that your customers respond to, increasing your sales by 10% and…

  • Bluecore Real-Time Decisioning for Etail Ecommerce

    Bluecore’s Real-Time Decisioning Platform for eTail

    You’re the marketer. What are you going to do next? This is a question marketers ask themselves constantly. Data is now flowing into organizations at record speed and volume, and the process of organizing and acting on this data can…

  • How to Sell On Amazon

    The Ultimate Guide: How to Sell on Amazon

    This week, we had a great conversation with Randy Stocklin on our podcast. Randy is an e-commerce expert who co-founded One Click Ventures, which owns three large e-retailers in the eyeglass industry. One topic we touched on was the importance of…

  • Clipcentric Display Ad Production

    Clipcentric: Rich Text and Video Ad Production That Runs On Any Display Ad Platform

    Clipcentric provides users with a comprehensive suite of tools and templates that grant them full control over the entire production process, resulting in highly responsive cross-platform rich media ads. Ad teams can effortlessly design and develop dynamic HTML5 advertisements that…

  • Gated Content

    Gated or Non-Gated Content: When? Why? How…

    Reaching your audience by intersecting with their digital behaviors is getting inherently more accessible through targeted advertising and media. Getting your brand to the forefront of your buyer’s mind, helping them become more aware of your brand and hopefully entering…

  • Winning

    If Your Content Team Just Did This, You’d Be Winning

    There’s plenty of articles out there already on how terrible most content is. And there are millions of articles on how to write great content. However, I don’t believe either type of article is especially helpful. I believe the root…

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