Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How Social Media and Mobile Tech Are Transforming the Travel Experience
Social media and mobile technology have fundamentally changed how people plan, experience, and share their travels. For businesses in the travel and hospitality industry, understanding these shifts is crucial for connecting with modern travelers. Let's explore key insights from recent…
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Social Suite: Social Media Management for Large, Multi-Location Enterprises
Reputation.com has launched Social Suite , a social media management solution designed specifically for large, multi-location enterprises that integrates the entire span of customer engagement on the web, from online reviews and customer surveys to social listening and community management.…
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What is Augmented Reality? How Is AR Being Deployed for Brands?
From a marketer's point of view, I actually believe augmented reality ( AR ) has much more potential than virtual reality ( VR ). While virtual reality will allow us to experience a totally artificial experience, augmented reality will enhance…
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Don’t Let Bots Speak for Your Brand!
Alexa, Amazon’s voice-enabled personal assistant, could drive more than $10 billion in revenue in just a couple of years. In early January, Google said it had sold more than 6 million Google Home devices since mid-October. Assistant bots like Alexa…
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Index Quick Chip: A Faster, Better EMV Experience
This afternoon, I visited my daughter at her office (how cool a Dad am I?). I stopped at the store across the street, The Fresh Market and picked up a nice flower arrangement for her desk and some treats for…
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Are You Really A Social Media Consultant?
Last night I had the incredible opportunity to go to both meet and listen to three-time Indianapolis 500 winner, Helio Castroneves . I was the guest of co-host and performance coach David Gorsage , who asked if I would provide…
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Taking Risks Is Necessary, But Risk Doesn’t Work Like You Think It Does
This week, I was asked to speak at Sparks Talk , a regional event where speakers are challenged to do a concise, timed speech on a monthly topic. The topic for my keynote was risk , something I'm all too…
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Best Practices for Proper Scheduling of Social Media Posts
Scheduling your social media posts should be an important part of your social media marketing strategy, and needless to say, it has many benefits. Apart from not having to think about posting on several social media platforms numerous times a…
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How to Perform Search and Replace in a MySQL Field: A Guide Using wp_posts
Performing search and replace operations in a MySQL database is essential for website administrators. In these examples, we'll apply these to a WordPress database. The wp_posts table, which stores all posts, pages, and custom post types, often requires modifications when…
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Human Progress and Dell Technology World
If you only paid attention to technology through mainstream media sources, you might think autonomous cars are killing people, robots are taking our jobs, and technology is leading us to doom. As marketers, I think it's critical that we don't…
