Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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What To Do When You’re Getting Fired (Or Laid Off)
Nothing is quite as embarrassing as the walk of shame carrying your box of personal goods out the door escorted by security, is there? I've been on both sides of the firing table in my career, and it's not the…
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Infographic: Brief History of Social Media Advertising
While many social media purists tout the power and reach of organic social media marketing , it's still a network that's difficult to be discovered without promotion. Social media advertising is a market that did not exist just a decade…
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Web Accessibility Goes Well Beyond Screen Readers
One issue with the internet that's eerily silent in the United States is the requirement for accessibility by those with disabilities. The web provides a profound opportunity to overcome these obstacles so it's a focus that your business should begin…
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You’ve (Still) Got Mail: Why Artificial Intelligence Means a Strong Future for Marketing Emails
It’s hard to believe that email has been around for 45 years. Most marketers today have never lived in a world without email. Yet despite being woven into the fabric of everyday life and business for so many of us…
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6 Best Practices You Should Follow When Optimizing Your Email Unsubscribe Page
We've shared statistics on why people unsubscribe from your marketing emails or newsletters . Some may not even be your fault, as subscribers are inundated with so many emails that they need relief. Here are some key statistics: 53% of…
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6 Keys to Customer Service Success Using Social Media
We shared statistics on the growth of customer service using social media , and this infographic takes it a bit further, providing 6 distinct keys for your company to incorporate to ensure success. Lousy customer service can derail your marketing,…
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Your Value Proposition Is NOT What You DO
My daughter is a recent graduate who is making waves in the public relations and event management space. I'm incredibly proud of her, and perhaps the best part of my week is when she stops by to "talk shop" with…
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7 Mistakes You’ll Make in Marketing Performance
According to Gartner, CMO budgets are decreasing as marketers struggle with fiscal maturity. With greater scrutiny over their investment than ever before, CMOs have to understand what is working, what is not, and where to spend their next dollar to…
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Marketers Are Saying Organic Social Media Is Dead. Don’t Believe Them.
You may have seen these articles of recent: Is Organic Social Reach Dead ? The Death of Organic Social Media and Free Marketing on Facebook is Now Dead. Now What ? Many of the marketers I know and respect are in agreement with this. In fact, Michael Stelzner who wrote The Death of Organic Social Media is a…
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Don’t Underestimate The Impact of a Brick and Mortar Store
We recently shared some examples of how Enterprise IoT (Internet of Things) may have an enormous impact of retail store sales. My son was just sharing a news story with me on retail that pointed some fairly bleak statistics regarding…
