Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
How to Uninstall Microsoft Edge in Windows
Historically, Internet Explorer was the default web browser included with Microsoft Windows. However, with the introduction of Windows 10, Microsoft Edge became the default browser, replacing Internet Explorer. Microsoft Edge is designed to be faster, more secure, and more modern compared to its predecessor. This change reflects Microsoft’s efforts to provide users with a more contemporary browsing experience right from…
- Content Marketing
The Do’s and Don’ts of Holiday Branding According to 99designs
The nights are silent, the dreidels are drying, and your customers are opening their wallets. If you can make your brand part of their holiday season in a natural and charming way, they’ll remember you well into the New Year. Here are some helpful Do’s and Don’ts to help you navigate the season. Do: maintain your authenticity If your typical…
- Marketing Tools
AdCat: Preview, Organize, Edit and Optimize Your Social Media Ad Images
Another great tool for all of you social marketers out there trying to optimize and configure your ads. Adcat built a beautifully simple system for previewing, editing, and optimizing your ads on social media outlets Facebook, Instagram, Twitter and Pinterest. Just upload an image, edit it, preview across each ad format, and download your optimized ad image! (Don’t judge me…
- Marketing Tools
MailButler: Finally, An Assistant for Apple Mail that Rocks!
As I write this, I’m currently in mail hell. I have 1,021 unread emails and my non-response is running over into direct messages via social media, phone calls, and text messages. I send about 100 emails and receive about 200 emails every day. And that’s not including subscriptions to newsletters that I love. My inbox is out of control and…
- Email Marketing & Automation
5 Tools to Help Tailor Your Marketing During the Holidays
The Christmas shopping season is one of the most important times of the year for retailers and marketers, and your marketing campaigns need to reflect that importance. Having an effective campaign will ensure your brand gets the attention it deserves during the most profitable time of the year. In today’s world a shotgun approach will no longer cut it when…
- Content Marketing
Fastly: Why Performance is Key for the Smart Marketer
To be successful in today’s fast-moving and end-user-focused environment, marketers need a fast, secure, flexible solution that can deliver content in real-time. Fastly’s platform speeds up websites and mobile apps by pushing content closer to your users, providing improved and secure experiences worldwide. The key to smart marketing is prioritizing performance to improve conversions. Fastly Solution Overview Fastly is a…
- E-commerce and Retail
ACTIVE Network and Viralstyle: Participant Management and Merchandising
ACTIVE Network annually processes nearly 100 million registrations and more than $3B in payments for over 47,000 organizers and 200,000 activities and events. ACTIVE Network® is the leading global marketplace for activities and events, connecting participants and activity organizers, while offering unparalleled business intelligence through our industry-leading data solutions and insights platform that helps organizers drive increased participation and revenue.…
- Marketing Tools
How to Automate Your Marketing Workflows for Increased Productivity
Are you struggling to boost productivity across your business? If so, you’re not alone. ServiceNow reported that managers today are spending roughly 40 percent of the work week on administrative tasks—meaning they have just over half the week to focus on important strategic work. The good news is that there is a solution: workflow automation. Eighty-six percent of managers believe…
- Advertising Technology
How To Create A Snapchat Ad
In the past few years, Snapchat has grown its following to over 100 million worldwide with over 10 billion videos being watched per day. With such an overwhelming amount of followers on this app daily, it is to surprise that companies and advertisers are flocking to Snapchat to advertise to their target markets. Millennials currently represent 70% of all users…
- Marketing & Sales Videos
Insert: Codeless Mobile App Engagement Features
Insert was designed so mobile app campaigns could be executed by marketers without the need for mobile app development. The platform has a wide array of engagement features that can be easily inserted, updated, and managed. The array of features are built for marketers and product teams to personalize the user journey, trigger anytime, increase engagement, and measure and analyze the…
