Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Social Media & Influencer Marketing
Personal Branding On Social Media Is The Most Dishonest Marketing There Is
Forget the diet and dating ads; I think some of the most deceptive marketing there is online are the very marketing experts that continue to criticize brands and preach transparency online. They’re anything but transparent. I’m at an interesting time in my life. My business is doing well, my personal life is great, and my health is getting better which…
- Content Marketing
Wooing More Buyers and Reducing Waste Through Intelligent Content
Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that a good chunk of that content (65%, in fact) is hard to find, poorly conceived or unappealing to its target…
- Marketing Infographics
Using Your Visual Brand In Social Media
Social media is now a visual world. Brands that master the art of visual content not only stand out but also connect more effectively with their audience. A comprehensive approach to visual social branding and strategic content usage can significantly elevate a brand’s online presence. Here are some key takeaways from this infographic. Use visual content strategically to enhance brand…
- Mobile Marketing, Messaging, and Apps
How to Select the Right Mobile App Development Firm
A decade ago, everyone wanted to have their own little corner of the Internet with a customized website. The way users interact with the Internet is changing to mobile devices, and an app is a pivotal way for several vertical markets to engage their users, boost revenue, and improve customer retention. A Kinvey report based on a survey of CIOs…
- Email Marketing & Automation
Self-Service Sales or Value-Based Pricing – It’s Still About the Experience
Last night, I attended an event put on by PactSafe. PactSafe is a cloud-based electronic contracting platform and clickwrap API for Saas and eCommerce. It’s one of those SaaS platforms where I met the founder while he was just ramping up and now Brian’s vision is now a reality – so exciting. The speaker at the event was Scott McCorkle…
- Content Marketing
How Effective Is Live Streaming For Your Brand?
As social media continues to explode, companies are on an evolving quest for new ways of sharing content. In the past, most businesses stuck to blogging on their website, which made sense: It’s historically been the cheapest, easiest, and most time-efficient means of generating brand awareness. And while mastering the written word remains essential, studies are indicating that the production…
- Content Marketing
Your Complete Content Marketing Checklist
Textbroker has put together this infographic on The 5 Steps to a Successful Content Strategy. The 5 areas are: Audit and Analysis Goal Definition Development and Planning Creation and Seeding Monitoring and Controlling If I were to squeeze anything in, it would be Promotion. While seeding with influencers is helpful, paid content promotion through social channels, native advertising, and pay-per-click…
- Email Marketing & Automation
11 Bad Email Marketing Behaviors That Damage Your Reputation… And How To Avoid Them
Despite the rise of social media, messaging apps, and AI-driven communication, email remains a critical tool for marketers and sales professionals. It’s direct, cost-effective, and measurable. But email is only effective when it’s done right, and far too many businesses still fall into bad habits that alienate subscribers and damage their reputations. To help you sharpen your strategy, here are…
- Analytics & Testing
Google Analytics Launches Data Studio (Beta)
Google Analytics has launched Data Studio, a companion to analytics for building reports and dashboards. Google Data Studio (beta) provides everything you need to turn your data into beautiful, informative reports that are easy to read, easy to share, and fully customizable. Data Studio lets you create up to 5 custom reports with unlimited editing and sharing. All for free…
- Mobile Marketing, Messaging, and Apps
How to Calculate the Lifetime Value of Your Mobile App User
We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance in growing their online business. Regardless of the size or sophistication, when we ask about a customer’s cost-per-acquisition (CPA) and lifetime value (LTV), we’re often met with a blank stare. Too many companies calculate budgets simplistically: With this perspective, marketing winds up going…
