Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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7 Steps to Creating a Killer Marketing Video
We're ramping up an animated video for one of our clients at the moment. They have a ton of visitors coming to their site, but we're not seeing people stick around too long. A short explainer will be the perfect…
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Check Out This Ingenious Animated GIF Email from Netflix
In many of the email best practice guides that I read, experts often discourage email marketers from developing emails with a single image. I've never been a fan of rules like this; I always think trying unique strategies is worth…
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Pixelz: On-Demand Photo Retouching Service for E-Commerce
If you've ever developed or managed an e-commerce site, one aspect that's critical but time consuming is your ability to keep up to date product photos that compliment the site. Three Danish entrepreneurs who grew tired of running into the…
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Will Enterprise IoT Help Jumpstart the Retail Industry?
Lenders are backing off financing an already ailing retail industry. Bloomberg is even predicting the Retail Apocolypse may quickly be upon us. The retail industry is starving for innovation, and the Internet of Things just may provide the boost needed.…
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3 Ways to Easily Collect Prospect Data with LinkedIn Integrated Lead Generation Forms
LinkedIn continues to be a primary resource for my business as I seek prospects and partners for my business. I'm not sure a day doesn't go by that I'm not utilizing my professional account to connect and meet others. LinkedIn…
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Humans Really Have to Behave Better on Social Media
At a recent conference, I discussed with other social media leaders an unhealthy climate growing on social media. It's not so much about the general political divisiveness, which is obvious, but about the stampedes of rage that charge whenever a…
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What are the Most Effective Influencer Marketing Strategies?
Brian Wallace shared the History, Evolution, and the Future of Influencer Marketing that did a fantastic job of defining the influencer and how brands were interacting with them. I've been very outspoken about how brands work with influencers and vice…
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Adobe Creative Cloud: Read the Fine Print on Licenses!
When Adobe Creative Cloud launched, I signed up! No more buying expensive licenses and managing DVD keys... just download and install as needed. We have an amazing team that works on our designs, but we often just have to make…
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Priming the Omnichannel for Black Friday and Cyber Monday
There’s no question about it, retail is undergoing a dynamic transformation. The constant flux among all the channels is forcing retailers to sharpen their sales and marketing strategies, especially as they approach Black Friday and Cyber Monday. Digital sales, which…
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How Advocates Drive More Instagram Activity than Influencers
By 2019, spending on #Instagram Influencers is expected to reach $2.3 billion That's an incredible amount, but points directly to the power of a visual program that's widely adopted in influencing purchase decisions. In fact, a whopping 72% of Instagram…
