Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • salesfuel teamkeeper

    TeamKeeper: Modernize Talent Retention with Management Analytics

    A new hire aced the interview but hasn’t performed as well as expected. Team members aren’t hitting quotas because they aren’t receiving proper coaching. Talented salespeople are leaving the company because they don’t feel engaged with the work. The sales…

  • creative factory

    Introducing Creative Factory: Mobile Ads Just Got A Lot Easier

    Mobile advertising continues to be one of the fastest growing and most challenging sectors of the global marketing economy. According to the ad-buying agency Magna, digital advertising will surpass traditional TV advertising this year (thanks largely to mobile advertising). By…

  • kaon interactive augmented reality

    Kaon AR: A B2B Augmented Reality Platform

    Kaon Interactive is a provider of 3D interactive sales and marketing engagement applications. Available on the Kaon High Velocity Marketing Platform™, Kaon AR™ is the first B2B marketing application that enables companies to place a fully scaled 3D digital representation of their physical…

  • site speed business impact case studies

    How Your Site’s Speed Impacts Business Results [13 Case Studies]

    We’ve written quite a bit about the factors that impact your website’s ability to load quickly and shared how slower speeds hurt your business. I’m honestly surprised by the number of clients we consult with that spend enormous amounts of time…

  • Social Media Checklist for Business

    Social Media Checklist: Strategies for Each Social Media Channel for Businesses

    Some businesses just need a nice checklist to work from when executing their social media strategy… so here’s a great one developed by the whole brain group. It’s a great, balanced approach to publishing and participating in social media to…

  • intelligent

    Baking in “Intelligence” to Drive-to-Web Campaigns

    The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results.…

  • Speaking at Conferences Worth It?

    I Took A Year Off From Speaking At Conferences, Here’s What Happened

    The last twelve months have been the busiest in our business history. We rebranded our Martech publication, moved our offices after 7 years, and honestly rebuilt our services from the ground up. I decided to skip conferences during the year to…

  • podcast

    How to Record Premium Quality Audio via the Web

    With solutions like Skype, teleconference software, and VOIP, you’d think recording two people across the world from one another would be the easiest thing in the world. It’s not. And it’s quite frustrating. Sure, if you have two folks with…

  • amazon

    Does Your Website Talk Like Amazon?

    When was the last time Amazon asked you who you were? Probably when you first signed up for your Amazon account, right? How long ago was that? That’s what I figured! As soon as you sign into your Amazon account…

  • what is neuro design

    What is Neuro Design?

    Neuro Design is a growing field that applies insights from the mind sciences to help craft more effective designs. These insights can come from two main sources: The general principles of Neuro Design best practices have been derived from academic…

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