Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
Domain Discovery: Enterprise Management of Domain Assets
Chaos lurks in the digital world. Any company can easily lose track of its digital assets in an era when domain registrations happen in dozens of different ways and when mergers and acquisitions constantly add new websites to the mix. Domains that are registered and never developed. Websites that go years without updates. Mixed messages across marketing platforms. Redundant expenses.…
- Content Marketing
7 Content Marketing Strategies That Inspire Trust and Shares
Some content tends to perform better than others, winning more shares and more conversions. Some content gets visited and shared over and over, bringing more and new people to your brand. In general, these are the pieces that convince people that your brand has worthwhile things to say and messages that they would like to share. How can you cultivate an…
- Marketing Infographics
The Future Isn’t Jobless and Never Has Been
The paranoia regarding the future of artificial intelligence (AI), robotics, and automation needs to stop. Every industrial and technical revolution in history opened humans to unlimited opportunities for applying their talent and creativity. Not that specific jobs don’t disappear – of course they do. But those jobs are replaced by new jobs. As I look around my office today and…
- Paid and Organic Search Marketing
Finally, It’s Time to Retire Your WWW
Sites like ours that have been around for a decade accumulated SEO rank on pages that have sustained incredible traffic. As with most sites, our domain was displayed and started with www. In recent years, the www has become less prominent on sites… but we kept ours because that subdomain had so much authority with search engines. Until now! Moz…
- Marketing & Sales Videos
Tracx: Gain Insights, Grow Engagement, and Measure Impact With Your Social Enterprise
Enterprise corporations continue to unlock the potential of social media. Monitoring reputation, soliciting customer feedback, providing word-of-mouth marketing, promoting content and offers, educating and nurturing prospects and customers. Social media offers it all – acquisition, upsell, and retention. The velocity of information and the logic utilized to delegate social strategies in the enterprise requires a platform to monitor, measure and…
- Content Marketing
LookBookHQ: Content Engagement and Automation Platform
As we develop content strategies for our clients, we often work across mediums and layers of intent. We push a lot of broad content that gateways into detailed infographics that gateway into white papers or case studies. For the visitor researching their next purchase, they appreciate the focus from broad to narrow without wasting their time. What if that content…
- E-commerce and Retail
A Solicited or Paid Review is a Risky Review
We had a solid discussion at a regional leadership event on collecting reviews from businesses and consumers online. Much of the discussion was around paid reviews or rewarding customers for reviews. I’m not an attorney, so I’d recommend you speak to yours before listening to me. My stance on this is simple… don’t pay or reward reviews. You may disagree…
- E-commerce and Retail
5 Reasons Marketers are Investing More in Customer Loyalty Programs
CrowdTwist, a customer loyalty solution, and Brand Innovators surveyed 234 digital marketers at Fortune 500 brands to discover how consumer interactions intersect with loyalty programs. They’ve produced this infographic, the Loyalty Landscape, so marketers could learn how loyalty fits into the overall marketing strategy of an organization. Half of all brands already have a formalized program while 57% said they were…
- Customer Data Platforms
The Myth of the DMP in Marketing
Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. They say we can have a golden record for our customers. In the DMP, vendors promise that you can collect all the information you need for a 360-degree view of the customer. The only problem is that it’s just…
- Advertising Technology
Television’s Dynamic Evolution Continues
As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every week. Despite what the advertising industry rumblings might lead us to believe over the past few years citing the decline of television as we know it, television advertising is instead alive, well, and producing solid results.…
