Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Advertising Technology
Television’s Dynamic Evolution Continues
As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every week. Despite what the advertising industry rumblings might lead us to believe over the past few years citing the decline of television as we know it, television advertising is instead alive, well, and producing solid results.…
- Advertising Technology
Understanding the Importance of Inventory Quality Guidelines (IQG)
Buying media online is not unlike shopping for a mattress. A consumer may see a mattress at one store that they want to buy, not realizing that at another store, the very same piece is a lower price because it is under a different name. This scenario makes it very difficult for the buyer to know exactly what they are…
- Content Marketing
Quite Possibly The Worst Domain Registrar Ever
This morning we get a frantic call from a client. We worked with them to develop a new site a while back, but everything was offline now. A DNS issue of some sort. Their IT guy called us to see if we had changed anything. We hadn’t but always hate to hear of these problems and wanted to help them…
- Marketing Infographics
Modern Marketing: Eight Core Pillars
Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today’s landscape: Customer-Centric Brand Experience: Today’s marketing focuses on creating meaningful customer experiences at every touchpoint. With 80% of companies competing primarily on customer experience, successful brands understand that each interaction must be…
- Content Marketing
Making A Case For WordPress In Enterprise: Pros and Cons
WordPress is growing in the enterprise, used across every primary industry nowadays. Unfortunately, major businesses still bypass WordPress because of its reputation as a small business or independent blogging platform. In recent years, dedicated WordPress-managed hosting platforms have evolved. We migrated to Flywheel for Martech Zone and have been ecstatic with the results. There are pros and cons of utilizing…
- Analytics & Testing
Pantheon: Serious WordPress or Drupal Hosting with New Relic
We have 47 active plugins on our WordPress installation. That’s a lot of plugins, many of which may slow down the performance of WordPress. We do some comprehensive speed tests before deploying plugins, or we may even use some of the logic to simply update our theme so it runs faster and is less taxing on our servers. Speed is…
- Email Marketing & Automation
Affiliate Marketing and CAN-SPAM Compliance
Email marketing remains one of the best tools for affiliate marketers, but with that power comes responsibility. To reduce the flood of unsolicited and misleading emails, Congress enacted the CAN-SPAM Act, setting clear guidelines for what is acceptable in commercial email communications. Failure to comply can result in significant financial penalties and damage to your reputation. Here is what every…
- Content Marketing
The Science Behind Engaging, Memorable and Persuasive Marketing Presentations
Marketers know better than anyone the importance of effective communication. With any marketing efforts, the goal is to deliver a message to your audience that engages them, sticks in their minds, and persuades them to take action—and the same holds for any kind of presentation. Whether building a deck for your sales team, asking for budget from senior management, or…
- Paid and Organic Search Marketing
How to Minimize Search Impact When Migrating to a New Domain
As with many companies that grow and pivot, we have a client who is rebranding and migrating to a different domain. My friends who do search engine optimization are cringing right now. Domains build authority over time and ripping out that authority can tank your organic traffic. While Google Search Console does offer a change of domain tool, what they…
- Marketing Infographics
How to Setup Your YouTube Channel and Crush It!
Even if you’re publishing on other video channels like Vimeo or Wistia, it’s still a great practice to publish and optimize your business’ YouTube presence. YouTube continues its lead as the second largest search engine as users research their next purchase or figure out how to do things online. YouTube used to be a video sharing website back in 2006,…
