Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • stop listening to everyone

    Over 100 Authors Share Their Knowledge in the Better Business Book

    What if you could speak to 100 business people and have them share their biggest nugget of advice? This was the thought behind the the Better Business Book, a project developed by Tyler and the team at the Self-Publishing System.…

  • global dam

    Coordinating Global Marketing for One Brand in 23 Countries

    As a global brand, you don’t have one global audience. Your audience consists of multiple regional and local audiences. And within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has…

  • martech shot scaled

    Martech Zone: Welcome To My New Martech Publication!

    It’s only been a year since I last reskinned our WordPress site. While I liked the layout, I had a ton of plugins and customizations to make it function the way I wanted it, too. With WordPress, that can begin…

  • marketing automation 1

    Factors in Purchasing a Marketing Automation Platform

    There are so many marketing automation systems out there… and many of them define themselves as marketing automation with a varying degree of actual features that support it. Still, we watch as many companies make huge mistakes in either spending…

  • Partnering with an Agency for Success

    How You Value Your Agency Will Define Your Project’s Success

    This article was originally published in Forbes. One of the considerations that agencies often have to navigate is how their prospective clients value an agency’s services. Many clients measure the output productivity (pieces per hour) or the output cost (price…

  • clarity

    Clarity Attacks Buzzwordsmithiness On Contact

    A good friend of mine for many years is Steve Woodruff, a self-proclaimed (and very talented) Clarity Consultant, continues to share some rather ridiculous marketing-speak amongst websites and social media profiles. He shared his all-time favorite with me from a…

  • shipping

    3 E-commerce Shipping Options that Drive Purchase Behavior

    Sometime in the last year, Omaha Steaks inexplicably began routing phone calls to our unpublished Google Voice number. We’re averaging 20 to 50 voicemails a day and the number is increasing as we get closer to Christmas. I’ve emailed them,…

  • secure ecommerce payment solutions

    The Impact of Secure Payment Solutions on Online Shopping

    When it comes to online shopping, the behavior of the shopper really comes down to some critical elements: Desire – whether or not the user needs or wants the item that’s being sold online.Price – whether or not the item’s…

  • rebrand

    How to Rebrand Your Business Without Losing Traffic

    Not many companies have everything figured out the moment they launch their website. On the contrary, almost 50% of small businesses don’t even have a website, let alone a brand image that they want to develop. The good news is…

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