Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Event Marketing
What We’ve Learned About Customer Acquisition by Swinging for the Fences
Take us out to the ballgame? Yes! 3DplusMe, a company acquired by WhiteClouds, has been a licensee of MLB for the past two years, creating interactive 3D experiences and personalized full-color 3D products for ballgame-goers. We built and provide the technology that enables MLB attendees to get drafted to their favorite team and “become” a player via our capture-to-print platform. …
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Mobile Marketing, Messaging, and Apps
Multi-Tasking in Mobile Phones: From Flip Phones to Smartphones
The concept and capabilities of multitasking in mobile devices have undergone significant transformations from the era of flip phones to the modern smartphone. This journey reflects the advancements in technology, resources, and bandwidth to meet user needs. Let’s dive into the history and evolution of multitasking capabilities, focusing on the world’s two leading platforms: Android and iOS. We also provide…
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Advertising Technology
Bridging the Traditional-Digital Advertising Divide
Media consumption habits have changed dramatically over the past five years, and advertising campaigns are evolving to keep pace. Today, ad dollars are being reallocated from offline channels like TV, print, and radio to digital and programmatic ad buying. However, many brands are uncertain of reallocating tried-and-true methods for their media plans to digital. TV is expected to still account…
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Content Marketing
Wipster: Video Review and Approval Platform
We’ve been working with our friends at 12 Stars Media (long-time fans and friends!) on a client’s video. It’s a sophisticated video, involving intros, outros, b-roll, customer footage, and interviews all wrapped up in just over 2 minutes. They sent over a link where we can access the video via Wipster, a video review and approval platform. It’s a very…