Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Analytics & Testing
Capture Yelp and Google Reviews from Apps Your Customers Use!
Not too long ago we had a fantastic interview with Daniel Lemin, the author of ManipuRATED: How Business Owners Can Fight Fraudulent Online Ratings and Reviews. He spoke to the importance of capturing reviews in order to have both fresh reviews and to combat any negative reviews that may occasionally arise. Is there a better time to capture a great review…
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Analytics & Testing
What Marketers Believe Are The Top 3 Successes to Capturing Leads
The great folks at Formstack surveyed 200 small and mid-sized U.S. businesses and non-profits to identify where marketers are going right and wrong with their lead generation strategies. This infographic is a glimpse into a full The State of Lead Capture in 2016 report with more key insights on lead capture challenges and strategies. Their first finding, that marketing requires insight into…
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Email Marketing & Automation
Our Best Performing Email Opt-In Strategy Ever
My marketing podcast colleague, Erin Sparks, loves to give me a hard time about our opt-in strategy on Martech Zone. Before discussing what we’ve tested and what’s worked, I should explain the importance of email. If you were looking at an online publication as a machine, capturing email addresses is – by far – the most efficient way of returning relevant…
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E-commerce and Retail
The Impact of Custom Packaging on Your E-commerce Sales
One of the first packages that I ever opened that was special was the first MacBook Pro that I purchased. It felt like an unveiling as I opened the suitcase-style box with the laptop and accessories beautifully fitted within. It was a significant investment, and you could see the care Apple took to make sure that I knew it was…
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Sales Enablement, Automation, and Performance
Accelerating Your Pipeline with Automated Lead Generation
Few companies have the sales power to call on every prospect available. That means that it’s often left to chance or a gut feeling on which prospects that you should spend the most time with. More often than not, this spells disaster for companies. They spend time on prospects that will never convert while they may have leads that are…
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Advertising Technology
Scout: A Service for Sending Postcards for $1 Each
Scout is a simple service that does one thing – it allows you to send 4×6, full-color postcards customized by you. You supply your own front and back images, provide a list of addresses (we can help you build it or you can do it yourself), and they’ll print a beautiful postcard and then mail it to any number of…
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E-commerce and Retail
Repricing: How Amazon Repricing Works and How Long It Takes
Amazon reported that merchants selling on its marketplace accounted for 45% of units sold in the second quarter of 2015, up from 41% the year before. With millions of sellers selling billions of products in a commerce site like Amazon, sellers benefit from adjusting their pricing so they’re both competitive and can still maintain profits. Repricing is the strategy of…
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Analytics & Testing
The Myth of Attribution
One of the slides that I discuss in virtually every conversation I have with businesses is one that I call the myth of attribution. In any system of measurement, we prefer boolean and discrete rules of behavior. If this, then that. It’s a problem, though, because that’s not how purchase decisions are made. It doesn’t matter if you’re a consumer…
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Content Marketing
MainWP: Centrally Manage Your WordPress Sites
The great folks at Automattic have been closely integrating centralized WordPress management through their Jetpack plugin. I’ve already run into one issue with it, though, losing all of my past Jetpack analytics when my site somehow got disconnected and a staging site was connected instead. It was quite a bummer – and I’m thankful that I have Google Analytics also…
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Content Marketing
3 Steps to Starting a Business Video Marketing Campaign
Video marketing is in full force and marketers who leverage the platform will reap the rewards. From ranking on YouTube and Google to finding your targeted prospects through Facebook video ads, video content rises to the top of the newsfeed faster than a marshmallow in cocoa. So how do you leverage this popular but complicated medium? What’s the first step…
