Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Sales and Marketing Training
The #1 Complaint About Inbound Marketing
Once every month or so, we hear the same complaint from prospects who are working with inbound marketing agencies and clients that are working with us on their inbound marketing efforts. Not to mention that this complaint is one that I’d make myself with our agency if I didn’t understand how inbound marketing actually worked. Complaint: We’re not getting any…
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Analytics & Testing
4 Ways that Big Data Applications Are Providing Results
According to this infographic from SingleGrain, companies are now collecting over 75,000 data points on a single individual. That’s a lot of data… but is it being utilized? Big data is a new term used to describe the growth and availability of large data sets which, when properly analyzed, can help make better business decisions, such as improving customer relations,…
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Content Marketing
6 Questions to Ask Yourself Before Starting Your Website Design
Building a website can be daunting, but if you think of it as a chance to reevaluate your business and sharpen your image, you’ll learn a lot about your brand and might even have fun doing it. As you start, this list of questions should help get you on the right track. Table of Contents What do you want your…
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Content Marketing
PressRush: The Polite Pitching Platform for Journalist Outreach
Every day I receive dozens of pitches in my inbox. Many of them are poorly written, most aren’t relevant to my site, but there’s always a nugget of gold in the pile of PR spam so I pay attention. I received a pitch this week where the email appeared quite a bit different and provided a positive pitch experience for…
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Marketing Infographics
What’s Stopping Organizations from Implementing Social Selling Strategies?
As we head into 2016, organizations are still struggling with their social selling strategies. We’ve shared the foundations of social selling in past posts and there’s no denying the benefits of a team that adopts social selling practices: 61% of organizations engaged in social selling report a positive impact on revenue growth, which’s over 20% more than non-social sellers! With…
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Public Relations
Starbucks, You Could Be Doing Social Better
I pull the social media card sparingly when I have to. As a business owner, I often cringe when I see a customer publicly flog a company online. Especially when it’s a policy and typically not the fault of the poor customer service representative. CSRs don’t often make the rules; normally, someone higher up and a little out of reach…
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Sales Enablement, Automation, and Performance
The Best Customer Acquisition Strategies Online
Whether you like it or not, every business has a revolving door of customers coming and going. We can all do things that increase retention and alleviate the additional costs and efforts associated with finding new customers, but old customers will still leave for reasons outside of our control. ELIV8 has designed another exceptional infographic with 7 outstanding acquisition strategies…
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Analytics & Testing
Ptengine: Heat Maps, Campaign, Conversion Tracking and Analytics
While many analytics platforms on the market are remnants of technology that’s over two decades old, newer technologies are more focused on user behavior and conversion funnel analysis. Heatmaps are a perfect means of seeing how users are interacting over time with your site’s layout, navigation and calls-to-action. Ptengine offers a collection of tools built specifically for these goals. Heat Map…
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Analytics & Testing
Understanding Inbound Marketing Metrics: A Four-Level Framework for Smarter Analytics
Inbound marketing is rooted in attracting, engaging, and delighting customers through the delivery of valuable content and experiences. As marketing tools become more sophisticated, so too must our ability to measure the effectiveness of our efforts. For inbound marketers, the ability to assess performance accurately is not just a technical necessity—it’s a strategic imperative. The goal is to build a…
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E-commerce and Retail
Groove: Helpdesk Ticketing for Support Teams
If you’re an inbound sales team, customer support team, or even an agency you recognize quickly how prospect and customer requests can get lost in the tidal wave of emails that each person receives online. There has to be a better means of collecting, assigning, and tracking all open requests to your company. That’s where help desk software comes into…
