Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Reorganize, Rewrite and Retire Content
There’s always such a giant demand for new content that most of us are simply struggling to keep up with writing compelling content that provides value to our audience. This infographic from Marketo on maintaining great content is solid advice. Reorganize – I might use repurpose as the term for this, but we often utilize research, stories and graphics across…
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Content Marketing
4 Keys to Making Your Social Video Strategy a Success
We’ve shared a great infographic on the starter guide for social video, now here’s a great infographic from The Media Octopus on tips for leveraging social video for your brand. There has never been a better time for a brand to invest in creating and distributing content that causes people to laugh out loud, tingle with anticipation or feel the…
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Analytics & Testing
Enable Social Selling on Your E-commerce Site with GetSocial
Over 71% of consumers are influenced by social media but only 3% actually result in conversions. That’s an enormous gap and GetSocial would like to close that gap by transforming your e-commerce site into a social selling site where your content is readily shared, data captured, influencers are identified, and conversions are accurately measured. GetSocial offers the following features and…
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Marketing Infographics
Is Your Business Making Any of These Common Social Media Mistakes?
Since social media strategies continue to evolve, the analysis tools are improving, and I continue to be surprised by what works and what doesn’t work – I often don’t tell people they’re doing something wrong on social media. What may be a mistake on my timeline may be a great strategy on yours. It depends largely on what your audience…
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Content Marketing
How to Fuel Sales with Curated Social Content
We don’t try to kid ourselves that we’re the best source of marketing and marketing technology across the Internet. We have great relationships with other sites and we promote many of our colleagues who have written amazing content over the years. We don’t look at every site as a competitor, we instead view them as resources for our audience. As…
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Content Marketing
Get Your Content Published Faster with these Image Management Tips
Visuals are a key component of any marketing content. Photos, graphics, logos – they all represent your brand from the first prospect touch point to your website to your customer newsletter. When you’re working on creating more engaging emails, informative blog posts, and interesting social posts, you shouldn’t have to worry about where you’re going to find a quality image…
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Email Marketing & Automation
Optimizing Email Design to Capture the Attention of Your Reader
A few months ago at a conference, I watched a fascinating presentation on the steps that an email reader takes as they dive into their email. It’s not the route that most people believe and it works very different from a website. When you view an email, you typically view the first words of the subject line and perhaps a…
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Content Marketing
5 Essentials for Optimizing Marketing Automation
For many marketers, the promise of marketing automation solutions seems unattainable. They’re too expensive or too complicated to learn. I dispelled those myths and a number of others in OutMarket’s “Modern Marketing Manifesto.” Today, I want to dispel another myth: marketing automation is a silver bullet. Implementing automation software won’t automatically increase engagement and conversions. To achieve those results, marketers…
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Email Marketing & Automation
What is B2B Account-Based Marketing (ABM)?
How does your sales team really feel about your marketing? Whenever B2B marketers are asked that question, the responses are universal. Marketers feel like they’re bending over backward to deliver a large volume of leads, and Sales just plain isn’t feeling the love. The exchange goes something like this. Marketing: We delivered 1,238 Marketing Qualified Leads (MQLs) this quarter, 27%…
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Marketing Infographics
Customers Are Trying To Reach You On Social Media, Are You There?
5 out of every 6 requests made by consumers on social media to a business go unanswered. Businesses continue to make the terrible mistake of utilizing social media as a broadcast medium rather than recognizing its impact as a communication medium. Long ago, companies recognized the importance of managing inbound calls since customer satisfaction is directly attributable to retention and…
