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Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Analytics & Testingtidemark storylines

    Create, Share and Impact Your Business KPIs

    One of the issues that I’ve always had with analytics is that vendors think packing more and more measurements is the way to enhance their platforms. While it’s great to have thousands of variables to report on, understanding which variables actually have an impact on your business is much more difficult. And even understanding which variables do begs the question…

  • Marketing Infographicsrevealing facebook likes

    What Facebook Likes Reveal About Us

    It’s hard to believe that by simply clicking a few likes, a platform can accurately predict much more about the consumers using it than they could imagine – but it’s true. This is the power of database marketing and may point to a fundamental flaw in many social media marketers’ logic. While we all wish to be treated as individuals,…

  • Email Marketing & Automationvideo keep win grow with right on interactive marketing technology blog

    Video: Keep, Win, Grow with Right On Interactive

    One of the keys that we’ve identified in our own business is that a specific type of customer is key to the client’s success as well as ours. Some of it has to do with resources, some with the industry they’re in and most of it being a recognition of the value and return on investment. We’re just 5 years…

  • Marketing Infographicsfacebook page operation

    How to Improve Your Facebook Page

    Shortstack has used an Operation mentality — removing what doesn’t work and fixing what’s broken — as a helpful infographic to give your Facebook Page a checkup. Here’s a list of their tips on operate and improve your Facebook Page presence: To increase visibility, write a photo description for your cover photo that includes a CTA (to do this, just…

  • Analytics & Testinghow measure content marketing

    How Do You Measure Content Marketing?

    This is a beautiful infographic from Brandpoint on Measuring Content Marketing Success. Not every piece of content is going to drive a sale, but the momentum and collection of content definitely drives awareness and consideration, eventually leading to conversions. Content marketing tactics such as blog posts, feature articles, optimized website copy, white papers, social media content and press releases move…

  • Content Marketingonline contests promotions

    Infographics: 10 Things You Didn’t Know about Online Contests

    High response rates and building a great database of prospects are two key reasons to employ online contests via the web, mobile and Facebook. More than 70% of big companies will use contests in their strategies by 2014. One in 3 of those contest participants will agree to receive information from your brand via email. And brands that have got…

  • Content MarketingScreen Shot 2013 07 18 at 5.50.22 PM

    Content Variety and Formats Drive Results

    Your audience varies. While you may appreciate a long-copy whitepaper, another prospect may simply want to review a feature list before they contact you for business. This great infographic from ContentPlus, a UK-based content marketing service, provides an overview of the variety of content offerings that exist, why they work, and some supporting data. They also have an accompanying blog…

  • Marketing Infographicssocial media lead generation

    Using Social Media for Lead Generation

    This infographic has some great stats but I don’t think it’s a deep evaluation of the total impact of social media. One example is the impact of social media on search engine results. If you have great content that’s shared a ton socially, the chances of more folks citing your content within their relevant content increases and; as a result,…

  • Content Marketingshare

    This is How You Share Content in Social Media

    If you truly want to maximize your reach on Facebook and Google+ when you share content, look no further than our client, Angie’s List. Many folks (like us) push our content to social media utilizing a host of publishing applications like Hootsuite or Buffer. The problem is that our articles are seen on Facebook and Google+ with minimal reach. Not…

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