Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Infographics
10 Steps to Brilliant Social Customer Service
We’ve written about the growth of social customer service in the past, and we continue to push our clients in that direction. Social customer service is an expectation of your customers and a fantastic opportunity for your marketing efforts. What’s better than helping a customer in the public spotlight where everyone can see how great a company you are? The…
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Content Marketing
Should Your Business Be On Pinterest?
This decision tree from Zoom Creates Blogs is a great tool for businesses to decide whether or not they have the resources and should invest the time and energy in building a Pinterest strategy. It’s a beautiful infographic and very practical. If your business decides not to develop its own Pinterest strategy, though, it doesn’t mean you can’t piggyback on…
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Content Marketing
Revolve Camera: A Dolly System for Your iPhone or DSLR
We’ve written about the basic video recording equipment every business should have if they wish to record quality videos for their business. If you’ve ever watched studio quality video, though, you’ve noticed the track and dolly systems that they deploy to provide unique, smooth mobile shots. For $99, you can now have the Revolve Camera Dolly system for your DSLR…
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Marketing & Sales Videos
LeadSift: Use Social Selling to Acquire Leads
78% Of salespeople using social media outsell their peers. LeadSift has launched its cloud platform that scans millions of conversations across social media channels to find and deliver potential leads to businesses while also giving each lead a metric that classifies intent. It simplifies the concept of social selling and makes you and your team more efficient and effective in…
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Analytics & Testing
Create, Share and Impact Your Business KPIs
One of the issues that I’ve always had with analytics is that vendors think packing more and more measurements is the way to enhance their platforms. While it’s great to have thousands of variables to report on, understanding which variables actually have an impact on your business is much more difficult. And even understanding which variables do begs the question…
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Marketing Infographics
What Facebook Likes Reveal About Us
It’s hard to believe that by simply clicking a few likes, a platform can accurately predict much more about the consumers using it than they could imagine – but it’s true. This is the power of database marketing and may point to a fundamental flaw in many social media marketers’ logic. While we all wish to be treated as individuals,…
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Email Marketing & Automation
Video: Keep, Win, Grow with Right On Interactive
One of the keys that we’ve identified in our own business is that a specific type of customer is key to the client’s success as well as ours. Some of it has to do with resources, some with the industry they’re in and most of it being a recognition of the value and return on investment. We’re just 5 years…
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Marketing Infographics
Social Research and Revenue
As with much marketing and sales, connecting the dots is sometimes difficult between the activity consumers take and the actual point of purchase. No doubt, though, that there is a correlation between social activity and purchase behavior. CMOs are beginning to acquire research that there is causation as well… exciting stuff! This infographic from SocialAnnex, a social media marketing platform…
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Marketing Infographics
How to Improve Your Facebook Page
Shortstack has used an Operation mentality — removing what doesn’t work and fixing what’s broken — as a helpful infographic to give your Facebook Page a checkup. Here’s a list of their tips on operate and improve your Facebook Page presence: To increase visibility, write a photo description for your cover photo that includes a CTA (to do this, just…
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Analytics & Testing
How Do You Measure Content Marketing?
This is a beautiful infographic from Brandpoint on Measuring Content Marketing Success. Not every piece of content is going to drive a sale, but the momentum and collection of content definitely drives awareness and consideration, eventually leading to conversions. Content marketing tactics such as blog posts, feature articles, optimized website copy, white papers, social media content and press releases move…
