Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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10 Twitter Mistakes
As a guy that manages half a dozen Twitter accounts (personal, book, company, blog and community), I have to disagree with #8 on this infographic. I doubt the Navy Veterans on my @navyvets twitter account want to hear about Corporate…
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Post Your Way To Facebook Success
Really appreciate that this infographic from Pagemodo, Post Your Way to Facebook Success, focuses on great content, consistency and concludes by discussing the opportunity to post when others are not. I grow weary of best time to post nonsense. If…
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Respect My Authority
A couple of years ago, I stopped looking for fans and followers. I don’t mean to say I didn’t want to continue gaining a following. I mean that I stopped looking. I stopped being politically correct online. I stopped avoiding…
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BugHerd: Point, Click and Collaborate on the Web
Here’s a gem for you… what if you could integrate your project management system with on-screen annotations to make it easier to report issues and tackle tasks on the web? No sharing screenshots, wondering about browser versions, or trying to…
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What are the Wings of Your Marketing Strategy?
Yesterday, I started reading Nick Carter’s book Twelve Seconds: The Lift Your Business Needs. I love the analogy of a business as flight in the book and Nick describes it thoroughly. One of the first discussions is lift. NASA defines…
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Are You Customer Intelligent?
Friend, Patrick Gibbons, and his team at Walker Information have put together 10 statements about customer intelligence and dedicated a site, Be Customer Intelligent, where you can share stories on how customer intelligent you are. For years we have studied…
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When Do People Register for Webinars?
The great folks at ON24, a Webcasting, Virtual Event and Webinar solutions provider, have provided some great insight into any companies that are doing webinars. We love webinars here at Martech Zone and we team up with our partners to…
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Social Commerce Breakdown
I’m not sure why there are naysayers on social commerce… I believe folks (B2B or B2C) will make a purchase anywhere online. As long as the person wants or needs the product – and they trust the vendor – they’ll…
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How We Use Social Tools in the Workplace
In a study from Microsoft on Social Tools Usage and Perceptions in the Enterprise, it appears that they’ve uncovered yet more evidence that women are much smarter than men. Men are more likely than women to say these restrictions are…
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Freedom of the Blog
When we think about the modern press, we think about monstrous media corporations that have established ethics, standards and practices. In them we find fact-checkers, University-educated journalists, seasoned editors and powerful publishers. For the most part, we still look up…
