Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Social Media & Influencer Marketing
Maker’s Mark Has Social Under A Barrel – More Branch Water, Please!
I recently read the post by Jackie Huba and Ben McConnell (two of the smartest folks in this business), regarding the hoopla over at Maker’s Mark. Maker’s Mark is one brand under the umbrella of the Beam family of products. Even our friend over, Dodge Lile, chimed in with some astute observations. It seems that Maker’s Mark had decided to dilute…
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Content Marketing
The Workflow of Infographic Production
Managing infographic production for my clients and Martech Zone, I’ve learned a thing or two about producing infographics. It takes time to improve your workflow and design over time. Infographic production can take weeks or months to produce if you don’t have a proper plan or workflow. Here are a couple of tips to (hopefully) cut down time and get…
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Marketing Infographics
How to Get More Shares on Facebook
Companies who market via Facebook often don’t realize the damage that they do by not making each and every update a compelling one. There’s so much activity happening around each user that Facebook can’t possibly display every update. As a result, they often only display posts that are shared and/or discussed to a great extent. Shares have more weight in…
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Sales Enablement, Automation, and Performance
The Changing Marketing Funnel?
As we all know, sales and marketing are constantly changing. Therefore, the sales and marketing funnels are changing. While we might not like it, we have to adapt. RainToday.com recently published a post on this very topic, featuring our very own marketing automation sponsors, Right On Interactive. Troy Burk, CEO and founder, makes some good points. But there is one…
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Content Marketing
501 Copywriting Shortcuts by Amy Harrison
Amy Harrison, a copywriter for entrepreneurs and coaches, has been featured on the best copywriting blogs on the net. Amy has released an ebook for $17 that references of some of her favorite phrases and words as well as some words and phrases she noticed a lot of the blogging and copywriting giants using. The Copywriting Shortcut Guide Includes: 30…
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Content Marketing
Best. Press Release. Ever.
We get piles of press releases in our inbox every day and I’m guessing that 99% of them are deleted at a glance. That’s not to say they’re not useful… we’re always on the lookout for a relevant chunk of news that will impact you folks in our community. The advantage of press releases are the efficient distribution… the disadvantage…
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Content Marketing
APE: Author, Publisher, Entrepreneur
In preparation for our interview with Guy Kawasaki, I purchased a copy of APE: Author, Publisher, Entrepreneur-How to Publish a Book. I’ve read the majority of Guy Kawasaki’s books and have been a fan for quite some time (be sure to tune into the interview for the first time he tweeted to me… funny story!). This book is quite different,…
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Customer Data Platforms
Big Data Insights from Microsoft
According to Microsoft’s Global Enterprise Big Data Trends: 2013 study of more than 280 IT decision-makers, the following trends emerged: Although the IT department (52 percent) is currently driving most of the demand for big data, customer care (41 percent), sales (26 percent), finance (23 percent) and marketing (23 percent) departments are increasingly driving demand. Seventeen percent of customers surveyed…
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Content Marketing
Ebook: What is Lifecycle Marketing?
What is lifecycle marketing? According to our marketing automation sponsors, lifecycle marketing is: …about how organizations interact with prospects and customers across all stages of their relationship with their brand. Is your interaction helping or hurting your brand? Sales and marketing has changed drastically over the past 50 years, let alone the past decade. The funnel is not the same…
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Social Media & Influencer Marketing
Are You Really in the 1% of LinkedIn?
Numbers. Sometimes they drive me nuts. Today is a great example. LinkedIn emailed congratulating their members in the top percent of profiles viewed. Here’s the key… profiles viewed. Here’s what the email looks like… compliments of friend Daren Tomey: Daren is a hard-charger in my 1% club of sales executives nationwide. I’m not going to take that away from him.…
