Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Twitter: Autofollow based on Location
Being both public and a communication medium, businesses can take advantage of Twitter to grow their local retail traffic - easier than many think. Twitter users are both active and vocal about where they are and what they're doing. By…
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How Enterprise Brands Staff and Budget for Social
Wildfire and Ad Age recently conducted a survey asking over 500 enterprise marketing managers and executives about their approach to social marketing. They learned what the best and most successful brands are doing to engage audiences, as well as what…
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Slick Kick: A Global Multi Channel Marketing Platform
While their site announces their platform as a Marketing Automation system, I'm not sure I'd agree given a review of Slick Kick's features. Marketing automation typically includes campaign flows and lead scoring to assist with an inbound marketing program... which…
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The Most Popular Gift This Year for Millennials? Hint: It’s Not the XBox One
Blackhawk Network is a are experts in prepaid payment solutions - both physical and mobile . A new survey they released uncovers new insights about millennials' preferences for giving and receiving gift cards this holiday season. New data shows that…
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61.5% of Your Traffic is NOT Human
Last March, Incapsula published a study that showed the majority of website traffic (51%) was generated by non-human entities , 60% of which were clearly malicious. Bad news... bot traffic is up and up tremendously. In fact, up to 61.5%…
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You’re All The Same, Only Different
We hear it all the time, "We're different". And we often hear from marketers, "You're all the same". Last night I had the pleasure of being on a Smartups marketing panel with Jeb Banner , Gail McDaniel, Brian Phillips ,…
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Sailthru: Optimize, Automate and Deliver
We're entering an interesting age when it comes to big data and personalization. Platforms like Sailthru can personalize the frequency and topic of the messaging you're sending via mobile or email - and then personalize the content of the site…
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Lesson.ly: The Teaching and Learning Application
There are times, especially in technology, that you want to provide a quick and easy lesson for your platform. As an example, we developed CircuPress as a self-service email application for WordPress... but it does require a few steps to…
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GetFeedback: Online Surveys Like Never Before
If you've taken a survey lately, you know how horrid the user interfaces are of traditional survey tools. It's one of the problems of being a leader in a technology - you continue to build and integrate your platform and…
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How B2B Sales Has Changed
This infographic from Maximize Social Media beautifully lays out the advantage of inbound marketing as part of your overall sales process. It's unfortunate, though, that they choose to pit one strategy against the other rather than providing how most B2B…