Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Content Marketingretarget

    Why (and How) to Incorporate Retargeting into Your Digital Strategy

    Retargeting, the practice of serving ads to people who have previously engaged with you online, has become a darling of the digital marketing world, and for good reason: it’s incredibly powerful and extremely cost-effective. Retargeting, in its various forms, can serve as a complement to an existing digital strategy, and can help you get more out of the campaigns you’re…

  • Content Marketingtrack screen

    Source Metrics: Social Marketing Optimization and Analytics

    Source Metrics has announced its Social Media Inbox. This new feature is unlike other tools as it offers actionable detailed information as it happens rather than high-level business intelligence in weekly or monthly reports, and allows marketers to distill 1000s of daily mentions down to about 20 of the most important actionable mentions according to following. The Social Media Inbox…

  • Marketing InfographicsHow Proposal Software Management is Boosting Business

    Proposal Software is Boosting Business

    Over the past couple of years, sales has drastically changed with the coming of the digital age. Specifically, how people are sending and receiving sales proposals has been enhanced with the development of online sales proposal management systems, like our client TinderBox. Why are these solutions better than simply writing up a sales proposal in Microsoft Word? Well, we made…

  • Analytics & Testingchecklist

    My Online Marketing Checklist in Prioritized Order

    There’s a ton of things that need accomplished to fully leverage an online marketing strategy, but I’m often amazed at the priority that companies place each item on the checklist. As we take on new clients, we’re looking to ensure the strategies with the most impact are accomplished first… especially if they’re easy. Hint: content marketing and social media marketing…

  • Email Marketing & Automationholiday deliverability

    10 Holiday Deliverability Tips

    From now until the end of the year, inboxes everywhere are fighting spam. Unfortunately, the chances of your email finding its way into a spam folder are pretty good. Especially if you haven’t been sending frequently and utilizing email marketing best practices. Digital marketers can face a long and winding road in getting emails to customers this time of year.…

  • Email Marketing & AutomationImportance of a Click Whitepaper

    The Importance of a Click Whitepaper

    Delivra, our client email marketing sponsor, has created a whitepaper demonstrating the importance of a click as it can be the difference between making the sale. The Importance of a Click whitepaper discusses the rationale behind every click, the tactics to improve the click rates, and some real life experiences to reveal how understanding the importance of a click will…

  • Social Media & Influencer MarketingSocial Business By Design

    The First Step in Social Business: Discovery

    I recently finished reading (for the second time) the excellent book, Social Business By Design: Transformative Social Media Strategies for the Connected Company, by Dion Hinchcliffe and Peter Kim. The question I often hear is, Where do we start? The short answer is that you should start at the beginning, but how we define the beginning is probably the most…

  • Marketing ToolsSlideDog: Incorporate Presentation Lists into Your Presentations

    SlideDog: Transform Your Windows PowerPoint Presentations into Interactive Experiences

    Presenters across industries face the same challenge: keeping their audience engaged while switching seamlessly between different media types. Traditional tools often fall short when combining content like PowerPoint slides, videos, PDFs, or live polls into one smooth presentation experience. That’s where SlideDog steps in—a comprehensive multimedia presentation tool designed to elevate your presentations to a professional, interactive level. SlideDog SlideDog…

  • Analytics & Testingactionly dashboard

    Actionly Social Media Monitoring and Publishing

    Actionly is an affordable social media monitoring and engagement suite that integrates with Facebook, Twitter, Google +, YouTube, LinkedIn and RSS feeds. Actionly provides Social Media Marketing Tools and a Social Media Monitoring platform. We enable agencies and businesses to connect with their customers on social networks. We monitor keywords across networks like Facebook, Twitter, YouTube, Blogs, Flickr, and various…

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