Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How We Use Social Tools in the Workplace
In a study from Microsoft on Social Tools Usage and Perceptions in the Enterprise , it appears that they've uncovered yet more evidence that women are much smarter than men. Men are more likely than women to say these restrictions…
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Freedom of the Blog
When we think about the modern press, we think about monstrous media corporations that have established ethics, standards and practices. In them we find fact-checkers, University-educated journalists, seasoned editors and powerful publishers. For the most part, we still look up…
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Five Digital Trends Shaking Up Europe
Big data, multi-channel, mobile and social media are all impacting online buying behaviors. While this infographic is focused on Europe, the rest of the world isn't too different . Big data is helping e-commerce providers predict purchase behavior and helping…
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The Evolution of Magento
Selecting an e-commerce platform is dependent upon a lot of variables. The number of products you're selling, the customization of those products available, the integration requirements, and the resources for enhancing and improving the platform all play a role. Magento…
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Migrate from CMS to CMS
WordPress, Joomla, K2, Drupal, TYPO3, Blogger, Tumblr... have you ever needed to migrate from one site to the other? We have and it's often torturous and requires a ton of manual effort. Not only that, but even once you have…
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Equipping Your Business for Professional Videos
We've been working the last few months on getting some video equipment for DK New Media . While we have incredible video companies that we have do the hefty lifting, from time to time, we're finding that we want to…
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Why Website RFPs Don’t Work
As a digital agency in business since 1996, we've had the opportunity to create hundreds of corporate and non-profit websites. We've learned plenty along the way and have gotten our process down to a well-oiled machine. Our process starts with…
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Why Your Business Needs an App
Colleague Ryan Cox shared this mobile consumer infographic, Optimize Your Business for the Connected Consumer . There are some supporting stats that I'd love more info on... like that 80% of a mobile user's time is spent on an app.…
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People over Posts, Humans over Handles
HubSpot has introduced Social Inbox , a new application that integrates social media monitoring and publishing with HubSpot’s contact database, enabling marketers to create segmented views of the social activity of their leads, customers, and biggest evangelists. The new integration…
