Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Why (and How) to Incorporate Retargeting into Your Digital Strategy
Retargeting, the practice of serving ads to people who have previously engaged with you online, has become a darling of the digital marketing world, and for good reason: it’s incredibly powerful and extremely cost-effective. Retargeting, in its various forms, can serve as a complement to an existing digital strategy, and can help you get more out of the campaigns you’re…
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Marketing Infographics
Proposal Software is Boosting Business
Over the past couple of years, sales has drastically changed with the coming of the digital age. Specifically, how people are sending and receiving sales proposals has been enhanced with the development of online sales proposal management systems, like our client TinderBox. Why are these solutions better than simply writing up a sales proposal in Microsoft Word? Well, we made…
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Email Marketing & Automation
10 Holiday Deliverability Tips
From now until the end of the year, inboxes everywhere are fighting spam. Unfortunately, the chances of your email finding its way into a spam folder are pretty good. Especially if you haven’t been sending frequently and utilizing email marketing best practices. Digital marketers can face a long and winding road in getting emails to customers this time of year.…
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Email Marketing & Automation
The Importance of a Click Whitepaper
Delivra, our client email marketing sponsor, has created a whitepaper demonstrating the importance of a click as it can be the difference between making the sale. The Importance of a Click whitepaper discusses the rationale behind every click, the tactics to improve the click rates, and some real life experiences to reveal how understanding the importance of a click will…