Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The First Step in Social Business: Discovery
I recently finished reading (for the second time) the excellent book, Social Business By Design: Transformative Social Media Strategies for the Connected Company, by Dion Hinchcliffe and Peter Kim. The question I often hear is, Where do we start? The…
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SlideDog: Transform Your Windows PowerPoint Presentations into Interactive Experiences
Presenters across industries face the same challenge: keeping their audience engaged while switching seamlessly between different media types. Traditional tools often fall short when combining content like PowerPoint slides, videos, PDFs, or live polls into one smooth presentation experience. That’s…
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Actionly Social Media Monitoring and Publishing
Actionly is an affordable social media monitoring and engagement suite that integrates with Facebook, Twitter, Google +, YouTube, LinkedIn and RSS feeds. 1.webp” alt=”” title=”actionly” width=”640″ height=”174″ class=”alignnone size-medium tie-image17405″ /> Actionly provides Social Media Marketing Tools and a Social…
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Brands and Content Marketing: Beware the Hype
Michael Brito, the talented Senior Vice President of Social Business Planning at Edelman Digital (and all around good egg), recently wrote about two brands that are aggressively shifting much of their marketing focus into media centers. I find it encouraging…
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Music and the Mobile Future
We don’t speak to much about the music industry here on the marketing technology blog but its, perhaps, one of the greatest examples of changing customer behavior. We moved from music media to music devices… and now we’re moving from…
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Social CRM Fuels Engagement and Growth
Social CRM is one of those terms that tends to get overused and confused. It seems virtually every company that has any social features has begun to classify their applications in the Social CRM realm. In my opinion, there are…
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How to Build Your Brand Online
We tend to get into the weeds sometimes as we’re blogging about specific marketing technologies are techniques. There are still a ton of companies out there that have not built out an adequate web presence to begin acquiring leads or…
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36 Rules of Social Media
If you’ve read this blog for some time, you know that I despise rules. Social media is still very young, so applying rules at this point still seems premature. The folks at FastCompany are putting together quite a collection of…
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Stop Hiding the Most Important Feature of Your Web Presence
More often than not, when I visit a corporate web site, the first thing I look for is their blog. Seriously. I don’t do it because I wrote a book on corporate blogging, I’m truly seeking to understand their company…
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3 Steps to a Successful Social Media Crisis Response
We had a fantastic discussion with Steve Kleber of Kleber & Associates, an agency focused on the home building segment. One of the topics discussed was the fear that companies have to overcome when tackling social media. It’s important to…
