Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Top 11 Features of Windows 8
While my home and office are totally equipped with Macs, I can't say that I'm unimpressed with Windows 8 . I know that sales have been soft, but I believe it was a courageous evolution in the Windows history, an…
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The Flash Drive Business Card
If you've read this blog for a while, you know I'm a sucker for technology... and business cards. When I meet someone and they hand me a card, I'm terribly judgmental. Yesterday, I met with Rob Bacallao from Sharp Staffing…
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Should You Optimize Content for Wide Screens?
I'd love a user experience expert to chime in on this post. I've been watching as more and more technology sites are maximizing the viewport (the viewable region of your device) and I'm not really that impressed. I don't believe…
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Stop Talking And Listen
Social media is social . We have all heard that a million times. The reason we have all heard this a million times is because it is the only single constant rule that can be proven about social media by…
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Develop Your Social Resume
In our industry, a social resume is a requirement. If you're a candidate looking for a job in social media, you better have a great network and online presence. If you're a candidate looking for a job in search engine…
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How to Leverage Facebook Conversion Tracking
Conversion tracking is a key component of any website's analytics implementation. Off-the-shelf analytics can not identify whether or not a visitor actually converted . For some websites, a conversion is when a whitepaper is downloaded, for some it's an email…
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Pirate Metrics: Actionable Analytics for Subscriptions
We live in times where it's getting easier and easier to develop your own solutions. So much of the traditional tools on the Internet were built in a different era - where SEO, content marketing, social media, ajax, etc. didn't…
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Social Gifting and Wish Lists
One trend in e-commerce that's arriving is the ability to collaboratively purchase gifts. While we do it with charity raises, now you can get together with friends and raise money to purchase a more expensive gift for a friend. It's…
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Manage Multiple Instances of WordPress with ManageWP
We've literally signed 3 more WordPress clients in the last week and the demand continues to grow. As we continue to manage and monitor our clients' sites, it's time that we started looking for a system to help make it…
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This Fat Guy Loves Coca-Cola Marketing
I'm beyond fat... in fact, I need to lose the weight of an average man to get back to just being fat. I'd love to blame it on my thyroid, my genetics, my work, my stress level... something. The fact…
