Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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GM: You’re Doing Surveys Wrong
After driving my car a decade, I decided to go big or go home. Influenced by my Grandfather's love of his Cadillac and remembering the weekend rides where he took us out... I bought my first Cadillac earlier in the…
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Who Looks at Banner Ads
I'm not opposed to banner ads , but I am opposed to not having banner advertising that provides a strong call to action (CTA) adjacent to relevant content presented to a relevant audience. Too many times, I visit a web…
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Don’t Pay for Direct Mail Duplicates
Many of you know that I came from a direct mail background. While direct mail has proven more expensive with diminished returns when compared to online marketing, it's still a viable channel. We're seeing some nice return rates in the…
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A Look at the Digital Future of Global Retail
Our friends at ExactTarget have released this infographic, A Look at The Future of Global Retail . The future of digital marketing is bright. The global retail brand's consumer has evolved with the advent of new technology and channels, and…
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How to do Effective Local SEO on a Budget
Over time, SEO has become more challenging and more rigorous, but should that necessarily mean more expensive? Not all companies that need SEO services are Internet-based or IT-related. The majority are small, local businesses that serve a specific geographic area.…
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Responsive vs Scalable Mobile Email Design
Yesmail Interactive published a whitepaper titled, Mobile Email Design—Marketing Fit for the Small ScreenOpens in a new window , announcing more than 36 percent of emails are opened on a mobile device, which is projected to continue growing year-over-year. As…
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Dependencies of an Inbound Marketing Strategy
We've been consulting clients large and small for several months now and really believe that there are some gaps in most strategies and a whole lot of hype with others. When our clients are struggling, we typically see that there's…
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Is Social Media Turning Us Into Psychopaths?
Time for some Friday fun! Many people unfollow me and don't appreciate my blunt force social tactics online. I'm not sure anyone has classified me as a psychopath publicly or not, but there are probably a couple folks wondering. I…
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Social Media As A Crisis Management Tool
We were ahead of our time! About 5 years ago, I partnered up with Adam Small and we built a cool text alert integration with WordPress. Our hope was that crisis management folks would buy in and use it... posting…
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10 Twitter Mistakes
As a guy that manages half a dozen Twitter accounts (personal, book, company, blog and community), I have to disagree with #8 on this infographic. I doubt the Navy Veterans on my @navyvets twitter account want to hear about Corporate…