Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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E-commerce and Retail
SmartPhones and Coupons Work
One thing that we’ve always noticed that has worked when it came to mobile was the convenience of sending a discount to the phone. Whether it was a text message sent by a restaurant or an app displaying a discount, mobile is the perfect medium for coupon redemption. Why? It’s the only technology that’s carried by the consumer when they’re…
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Marketing Infographics
How Do Colors Impact The Perception of Your Brand?
Color is always a fascinating topic, and the infographics we’ve shared have been the most popular on Martech Zone. Color preferences by gender, logo colors, complementary colors, and whether or not colors impact sales have all been infographics we’ve run. This infographic provides a different perspective… what colors say about your brand. The most prominent brands in the world are…
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Paid and Organic Search Marketing
Podcast: Three Key Automation Strategies To Improve A Business’s Local Marketing Results
Today, we had Shane Vaughan on the Martech Zone podcast discussing local marketing automation. Shane is the CMO of Balihoo, a company that provides local marketing automation services. Balihoo is a marketing automation platform that serves enterprise companies with local-level marketing needs, like franchises, retail distribution, or local service companies. Clients include 1800Doctors.com, Geico, and MattressFirm, to name a few.…
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Marketing Infographics
Steps to Create a Facebook Page
Absolutely love that the great folks at Firstscribe actually took the time to fully document the nuances of creating a Facebook page. For some of us that have done it enough times, we don’t mind banging around the Facebook interface to eventually get what we need. But the process is anything but simple for the average Facebook user. Having a…
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Content Marketing
Thought About Marketing With Ebooks?
We’re huge advocates of repurposing content… webinars to blog posts, blog posts to whitepapers, whitepapers to infographics, infographics to presentations, presentations to ebooks… the more you can make content work for you, the better the investment you can make on it and the better quality content you’ll publish. E-Reading was a topic of conversation on our radio show with Jim…
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Analytics & Testing
Convert Customers into Advocates with Zuberance
The best way to promote a brand is by having a bunch of highly satisfied customers talk about it. The best customer to do it is a brand advocate – a customer whose satisfaction has reached the level of passion. Such brand advocates make powerful recommendations that usually have a long lasting impact. But brands need a clear cut way…
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E-commerce and Retail
4 Keys to a Successful Mobile Campaign
The folks at Milo have done it again with this infographic, providing evidence that the low cost and great return on mobile marketing campaigns should be a strategy in everyone’s small business. Today, 46 percent of all U.S. adults own a smartphone, and more than half of them use the device to shop online. While these mobile consumers are browsing…
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Marketing Infographics
Is Social Impacting Search Rank?
This is another one of those great arguments of causation versus correlation. Does getting social mentions directly impact your search engine ranking? Or is social a great barometer of activity on the web that generates other factors that influence ranking. Google and Facebook aren’t really friends at this point – with Microsoft having access to Facebook activity, it’s doubtful that…
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Marketing Infographics
Why Do People Write Online Reviews?
If you don’t think online reviews are a big deal… just take a look at our client, Angie’s List, now a public company strictly based on a massive, high quality database of trusted reviews. And the fact that they don’t allow anonymous reviews or reviews by non-paying members keeps the trolls and cheaters out for an incredible experience. Their customers…
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Marketing Infographics
Is Social Media Killing Your Brand?
I’m a bit on the fence about this infographic from Prestige Marketing. To kill a brand, you really need to do some damage and I’m not sure that this infographic really spells that out. Although it takes a pessimistic view of social media, killing is a bit of an exaggeration. How social media may be hurting your brand could be…
