Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Sales and Marketing Training
Navigating the Currents of Business Leadership
Rivers, like businesses, are constantly changing. Yet we often struggle to perceive this ongoing change, instead focusing on snapshots or isolated periods. This limitation in our perception can lead to misunderstandings about the true nature of rivers and organizations. Imagine a river’s journey from its source to the sea. It encounters various challenges and changes along its course – much…
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WordPress Please Filter Incoming Links
The other day I commented on Robert Scoble’s post, The anti-community list. It was a great post on methodologies that tools like Friendfeed use to try to promote following between members. Outside of lists that match your current relationships (e.g. your email contacts), I think these tools blur the incredible power of social networking. Enough of that, though. Yesterday I…
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Content Marketing
Web Site Story
Leonard Bernstein is rolling over in his grave… but it’s still pretty funny.
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James Carville and the 3 Keys of Successful Marketing
Yesterday, I watched Our Brand Is Crisis – a fascinating documentary of Washington political consultants, Greenberg Carville Shrum, hired to help a Gonzalo “Goni” Sanchez de Lozada win back the Bolivian presidency. In the documentary, James Carville’s firm is running the campaign. It worked. They won. Sort of. I’m not a fan of Mr. Carville but he’s a very shrewd…
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How to Start A Successful Company
The last year I’ve been working on a business with some partners. Starting a business has been the most challenging, expensive, and time-consuming project I’ve ever taken on. I’ve had partnerships and sold products before, but I’m talking about starting a company that requires investment, employees, clients, etc. Not a hobby – a real business. Part of the last year…
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Paid and Organic Search Marketing
What’s your Organic Search Potential?
Tonight I had a beer with good friend and colleague Kristian Andersen. Kristian’s firm is an incredible local resource to many firms both regionally and nationally and Kristian is a personal mentor. Every conversation I have with Kristian energizes me – and we challenge each other’s understanding of how business works, how Software as a Service works, how social media…
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Me, Me, Me and Social Media
It’s not about you! One more time… it’s not about you! Each time I speak on social media, there are always those few puzzled participants that wonder why they should be diving in. There’s always concern about how they will manage it, the time involved, what the advantages to them are, and incredible concern about any disadvantages that their company…
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Paid and Organic Search Marketing
SEO: Appearing in SERPS is Only Half the Battle
Search Engine Optimization (SEO) has become an essential aspect of digital marketing, with businesses of all sizes vying for the coveted top spots in search engine results pages (SERPs). However, achieving a high ranking is only half the battle. The true measure of SEO success lies in the ability to drive clicks from the SERP to your website’s landing page.…
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Paid and Organic Search Marketing
The Secret of SEM: Google Results Are Rigged
A friend of mine shared some results of his revenue for the last 2 years with Text Link Ads, a service where you can buy and sell links. Publishers sell links simply to make money – and there’s quite an opportunity for an established blog with a good following and ranking. For Advertisers, the opportunity is to use backlinks to…
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Agencies need this Book on their Coffee Table
Many years ago I went to my boss with, what I thought, was an incredible idea to boost garage sale classified advertisements. Build an online application where a subscriber can find their home and plot a day of garage sale visits. In between, advertisers could put a coupon or two for lunch or coffee. The route plotted would provide the…
