Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Content Marketingspine

    Stepping into Cross Media Optimization

    There were quite a few sessions at the Webtrends Engage 2009 Conference that spoke to the power of data integration and its positive impact on business results. Many companies start with an enormous datamart design and then move backwards – trying to make everything fit into their data model. It’s a flawed process since processes continuously change… you’ll never successfully…

  • Analytics & Testing
    recovery

    What’s your Strategy for Customer Recovery?

    In many posts I’ve spoken about “get, keep and grow” strategies for companies to grow their business, but one aspect I don’t think I’ve ever written about is recovering customers. Since I’m in the software industry, I’ve rarely seen customers return so we’ve not incorporated tactics to try to win a customer back. That’s not to say it should not…

  • Social Media & Influencer Marketingpeople gears

    Social Media and the Employee Conundrum

    John Jantsch asks a great question, Do you have a Social Media Non-Compete? Another question might be, “Can a company enforce a social media non-compete?” Courts have traditionally frowned upon restrictions placed by employers on their employees’ right to find and make a living. Since more and more companies are being compelled to utilize social media and encourage their employees…

  • Marketing & Sales Videos
    at t

    AT&T: The Next AIG?

    Almost every day I get home, I get a beautiful piece of direct mail from AT&T about U-Verse. They’ve sold me. I want it. I want a big ‘ol fat package with increased download speeds, the advanced ability to control my television programming, the DVR… I want it all. But I can’t have it. Following the instructions on one of…

  • Social Media & Influencer MarketingDepositphotos 33207643 s

    The Wicked Lies that Social Media Gurus Weave

    This is a rant. Lies, lies, lies. I’m so very tired of hearing all of the crap that social media ‘gurus’ tell clients. Last night I did a Twitter Explained training with Linda Fitzgerald and her group, Affiliated Women International. The group is made up of experienced, empowered business women. In their words: Our vision is to “empower women worldwide”.…

  • Content MarketingDepositphotos 27736851 s

    Fix Caching Issues with Flash, JavaScript, XML, KML or Google Maps

    This is a short and sweet post on caching issues. Sites and browsers are built to really optimize resources. They do it so well sometimes that the end result actually breaks your dynamic website instead of updating it as often as you’d like. Today I was working with JW Player, a Flash Movie player that pulls in a list of…

  • Marketing & Sales Videos
    call technology

    Interactions’ Hybrid Calling System = Amazing

    On Monday, I had the opportunity to tour Interactions, listen and observe their system in action, and use a full demonstration of Hey Otto – a voice and web conferencing system that utilizes Interactions technology on the back end. Companies who have large call centers go down two different roads, either automated speech recognition (ASR) systems or by employing large…

  • Set Expectations with an Acceptance Agreement

    As a marketer, you’re probably relying on a lot of third party applications and resources to bring your campaigns to life. I’ve written before about how setting expectations with your customers drives customer satisfaction… there’s also a way that you can help drive your own satisfaction – build an acceptance agreement to set the tone with your third party relationships.…

  • Advertising Technologyline people

    Skip The Resume and the Job Fair

    On Sunday, I was working on another startup’s plans and had a discussion with all of my partners about transparency and the Internet. It’s no different. As business leaders, they need to be out in front of the herd, need to have their presence known, need to have photos out there that people can see. They need to step outside…

  • Analytics & Testing
    Google Analytics

    Track Multiple Authors with Google Analytics

    On a multiple author site, each author can post in a multitude of categories, it’s nearly impossible to identify each author’s contributions to the overall strategy of the site. I was doing some testing with this recently and identified a nice simple way of measuring traffic by each author. Google Analytics has the ability to track additional virtual pages. This…

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